Step Into Virtualization and Transform Your IT

with VMware Virtualization

Rory Choudhuri

Sr. Product Marketing Manager, VMware

2

Agenda

Top SMB Business & IT Challenges

VMware and vSphere Overview

Getting Started: vSphere Hypervisor

Get the Most Out of Your Virtualized Infrastructure

Additional resources

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Top SMB Business & IT Challenges

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Business and Market Pressures Weigh Heavy on SMBs

Grow revenues

and customers

Sources: SMB Group 2011: Top 10 SMB Technology Market Trends; Zoomerang 2011 Study: SMB Business Perspectives; Forrester 2011

Contain costs and

improve productivity

React quickly to changing

market conditions

Improve quality of

products and processes

Continually innovate

to beat competition

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New Technology, While Vital to SMB, Brings IT Challenges

Source: CompTIA Annual SMB Technology Adoption Trends Study; Gartner Survey Analysis: Midsize-Business Cloud Plans; Reuters 2011, Forrester 2011

300 million Tablets shipped by 2015

85 percent SMBs surveyed stating employees

use personal devices for work.

More mobile devices

and apps

1.1 billion Cell phones shipped by 2015

>30 percent SMBs have or plan to adopt

cloud in the next year

More clouds

forecast

66 percent Growth rate of cloud data

traffic by 2015

Complexity of diverse IT

environments

Seamless technology adoption

Availability and security of systems

and applications

Streamlining processes

Demand for instant access

IT Challenges

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VMware and vSphere Overview

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VMware is the Customer Proven Market Leader

Company Overview

• $3.77 billion in 2011 revenues

• 11,000+ employees worldwide

• 5th largest infrastructure software

company in the world

Proven in the Trenches

• 350,000+ VMware customers

• 100% of Fortune 100

• 100% of Fortune Global 100

• 7 of 10 SMBs choose VMware

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VMware is the Customer Proven Market Leader

Company Overview

$3.77 billion revenue in 2011

• Over $4 billion in cash and equivalents

• 30%+ operating margins

• >11,000 employees worldwide

• 5th largest infrastructure software

company in the world

Proven in the Trenches

• 300,000+ VMware customers

• 100% of Fortune 100

• 100% of Fortune Global 100

• 99% of Fortune 1000

• 97% of Fortune Global 500

81% of all virtualized applications in the world run on VMware.

Gartner, June 2011

Source: From Virtualization to Cloud Computing, Gartner IT Infrastructure, Operations and Management Summit, June 2011, Thomas Bittman

Ducati

Industry

Headquarters

Employees

Annual Revenue

“ We chose VMware as they are the leader in the market. When

you choose VMware, you know that you have a solution which

is always going to support you.”

- Daniel Bellini, CIO, Ducati

• VMware vSphere

• VMware vCloud Director

• VMware View

Objectives

•To meet their requirements in terms of growth and

compete/win against must larger brands, Ducati needed to

find a partner with the capabilities to support them.

VMware Solution

•Cloud infrastructure has enabled Ducati to link it’s racing

and street bike businesses.

•Ducati’s Cloud is 100% integrated on VMware technology

Business Impact

•0%-to-98% virtualized in less than 2 years, all with no down

time and supporting a 3x increase in production.

•Ducati’s IT infrastructure supports the production of 40K

bikes per year, and helps them outrace competitors

significantly larger.

PROFILE

Automotive

Bologna, Italy

1,100

€403 million

VMWARE PRODUCTS & SERVICES

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What is vSphere?

Industry’s Most Complete and Robust

Virtualization Platform

vSphere Provides:

Infrastructure consolidation and cost savings

Application high-availability and business continuity

Simple, yet powerful IT management

What Does vSphere Solve for Customers?

Provides a Powerful Disaster Recovery Strategy

Supports Running Mission-Critical Applications

Simplifies IT Operations

Delivers the Most Flexible Building Block for Leveraging

the Cloud

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Application

Services

Infrastructure

Services

Scalability

VMware vSphere 5

Security

• ESXi Firewall • 32 way SMP

• 1 TB VMs

• New HA

Architecture

• vMotion over

higher latency links

Availability

Network Storage

• Network I/O Control

(per VM controls)

• Distributed Switch

(Netflow, SPAN, LLDP)

• Storage DRS

• Profile-Driven Storage

• VMFS 5

• Storage I/O Control (NFS)

• ESXi Convergence

• Auto Deploy

• HW version 8

Compute

vCenter Server • Virtual Appliance

• Web Client vCenter Server

VMware vSphere : The Industry’s Leading Virtualization Platform

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Getting started: vSphere Hypervisor

VMware vSphere Deployment Architecture

Hardware Layer Storage

Server

Network

Virtualization Layer vSphere

Management Layer vCenter Operations Manager

vSphere Client

Hardware Requirements

Server

CPU

Minimum: Single socket, dual core

Ideal: Dual-socket, 4 or more cores per CPU

Memory:

Minimum: 2GB; Ideal: 8+GB

Network

Minimum: one NIC, plus one for management interface

Ideal: One for mgmt. interface plus multiple NICs for VMs

Storage

Local Storage (SATA/SAS):

Minimum: one 80GB drive

Ideal: 2 mirrored drives (only for ESXi Installable) plus 4 RAID5 drives for VMs

ESXi 4.0 Installable may be installed on 1GB+ USB 2.0 flash storage

Shared Storage

Leverages local storage:

VMware vSphere Storage Appliance (VSA)

Leverages traditional shared storage:

NFS, iSCSI, Fibre Channel: for VM storage

ESXi Installable requires local disk or 1 GB+ USB 2.0 flash storage for the hypervisor

Storage

Network

Memory

CPU

Installing vSphere Hypervisor

vSphere Hypervisor Embedded

• Installed via SD flash or USB key

internal to the server

• Distributed with a new server

• No Installation -- Just Turn It On!

vSphere Hypervisor Installable

• Load Installer via CD or ISO image

• Simple 2-step procedure:

1. Accept EULA

2. Select local drive for installation

• Cloud-based IT management solution

• Intuitive wizard for for installation and

setup of vSphere Hypervisor

Get Up and Running in Minutes

1. Power on server, which boots

into hypervisor

2. Configure Admin Password

3. (optional) Modify network

configuration

4. Connect via vSphere Client

Point your browser to the configured

IP Address

Download & Install Windows-based

vSphere Client

Start vSphere Client and log into

host

Manage Your ESXi Host: vSphere Client

Creating Virtual Machines

P2V (Physical to Virtual)

Create from Scratch

Import Virtual Appliance

• Hundreds to choose from on the Virtual Appliance

Marketplace

• Download directly via vSphere Client and deploy on host

• Specify CPUs (1-32), Memory (1-256 GB), Disks, Network

interfaces

• Load OS from ISO image (over 80 supported OSes)

• Use VMware Converter

• Transfer existing physical servers into virtual machines

• Import existing VMware and 3rd party virtual images

Manage Individual VMs

Control capabilities

• Power on/off

• Suspend

Captures state of VM to disk

Can resume back to same state

• Snapshot

Makes point-in-time copy of virtual disk(s)

Can have multiple snapshots in a tree

Monitor Individual VMs

Monitor Hardware Health

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Get the most out of virtualization

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Virtualization Use Cases

Use Case VMware Solution Example Benefits

Consolidation • vSphere ESXi

• Dramatically save on server OpEX and

CapEx

• 10:1 consolidation ratio

IT Optimization • vCenter • Ensure service levels, optimum resource

usage and compliance

BCDR: High-Availability

• vSphere High-

Availability

• vSphere vMotion

• Decrease downtime and improve reliability

• Simple, cost-effective HA

BCDR: Fault Tolerance • vSphere Fault Tolerance • Eliminate downtime due to hardware failures

Security • vShield

• Protect apps against network-based threats

• Enhance protection for the virtual DC

perimeter

• Improve performance of virtual machines by

offloading anti-virus and malware functions

Desktop Virtualization • View • Simplify desktop and application

management while increasing security

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vSphere Editions

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All editions include: Thin Provisioning, Update Manager, Storage APIs for Data Protection, Image Profile, and SLES (except Ess and Ess +)

` Essentials Essentials

Plus Standard Enterprise

Enterprise

Plus

vRAM Entitlement per license 32 GB 32GB 32 GB 64 GB 96 GB

vCPU 8 way 8 way 8 way 8 way 32 way

Features

Hypervisor

High Availability

Data Recovery

vMotion

Virtual Serial Port Concentrator

Hot Add

vShield Zones

Fault Tolerance

Storage APIs for Array Integration

Storage vMotion

Distribute Resource Scheduler &

Distributed Power Management

Distributed Switch

I/O Controls (Network and Storage)

Host Profiles

Auto deploy

Profile-Driven Storage

Storage DRS

Essentials Essentials

Plus Standard Advanced Enterprise

Enterprise

Plus New in vSphere 5.0

vSphere 5 Editions

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Additional Resources

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Start Virtualization Today

How to get started

• vSphere Eval Download link: https://www.vmware.com/tryvmware/?p=vmware-vsphere5-

ent&lp=default

• vSphere Eval Guide: https://www.vmware.com/files/pdf/products/vsphere/VMware-vSphere-

Evaluation-Guide-1.pdf

• VMware Hardware Compatibility Guide:

http://www.vmware.com/resources/compatibility/search.php?lp=default

• vSphere Quick Start Classes: http://www.vmware.com/a/webcasts/details/260?lp=default

• vSphere Product Documentation: https://www.vmware.com/support/pubs/vsphere-esxi-vcenter-

server-pubs.html

Additional resources

• vSphere Product Demos: https://www.vmware.com/tryvmware/?p=vmware-vsphere5-ent&lp=default

• VMware ROI/TCO Calculator: http://roitco.vmware.com/vmw/

• VMware Cost per App Calculator: http://www.vmware.com/technology/whyvmware/calculator/

• Get Started with vSphere Kits: http://www.vmware.com/products/datacenter-

virtualization/vsphere/small-business/compare-kits.html

Questions?

Please remember to complete your feedback forms and get your passports

stamped at the Solutions Exchange.

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Centaur Fund Services

“As a start up business, choosing the right IT infrastructure for our

business was absolutely crucial. We needed a scalable, resilient and

affordable solution... We’re 100% confident we made the right choice in

selecting VMware to provide our data center and desktop technology.”

— Karen Malone, Managing Director

Customer Objectives

Create a highly resilient and scalable IT infrastructure without

significant initial investment

Provide a robust remote working solution to reduce downtime

Solution

Deployed vSphere 4 for high availability and enhanced business

continuity as well as a secure environment for cost effective growth

Used View 4 for remote working capability

Business Impact

Reduced downtime to zero

Increased speed of responses to client requests

Maximized utilization of servers to reduce capital and operating costs

Increased ability to access applications remotely

Profile

The Numbers

• 2 data centers in the UK

• Manages $200 billion in assets

• 100% of server environment virtualized

VMware Products & Services

• vSphere 4

• View 4

Industry Finance

Headquarters Dublin, Ireland

Employees 100+

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Cats Protection

Customer Objectives

Improve IT infrastructure to keep pace with organizational growth

Replace aging equipment while cutting IT costs

Solutions

Deployed vSphere to cut down on hardware costs and rack space

as well as provide a future-proof IT environment

Used VMware Infrastructure to consolidate data centers and provide

high availability for applications

Business Impact

Consolidated data centers by 80%

Avoided £55,000 ($85,500) in new hardware costs

Drastically reduced server provisioning times

Improved business continuity

Increased efficiency of maintenance practices

Cut power usage by over 40%

Profile

The Numbers

• Rehomes 55,000 cats and kittens per year

• 250 volunteer centers

• Avoided £55,000 ($85,500) in new hardware

costs

VMware Products & Services

• vSphere 4

• VMware Infrastructure 4

Industry Non-Profit

Headquarters Sussex, United Kingdom

Employees 500

“Most importantly of all, server virtualization has made the IT

department more proactive, efficient and strategic. We spend less time

on day to day maintenance and more time working on projects that will

help support the organization as it continues to grow and develop.”

— Steve Gates, IT Infrastructure Manager

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Threadneedle

“We have made huge savings across our IT…VMware’s server and

desktop virtualization solutions have enhanced the performance and

availability of our key business applications and our business

continuity and disaster recovery plans have been transformed.”

— Phil Whittock, Head of Infrastructure Architecture

Customer Objectives

Maintain high availability for operational and regulatory purposes

Reduce costs and streamline operations by consolidating data centers

Improve security and application delivery for end-users

Solution

Deployed VMware virtualization to consolidate data centers and

provide high availability for applications

Used View to enhance desktop application and remote IT delivery

Business Impact

Saved 6-figures in cost avoidance

Virtualized over 80% of applications to improve delivery

Reduced cost of ensuring high availability by 90%

Reduced server provisioning by 3X

Enhanced overall business agility

Profile

The Numbers

• 5 data centers in the UK

• Manages £59 billion ($90 billion) in assets

• Achieved 10:1 server consolidation

VMware Products & Services

• VMware Infrastructure 3

• View

Industry Finance

Headquarters London, UK

Employees 100+