1

Reputation Building ..................................................................................... 3

Section 1 - Reputation Pro 101 .................................................................. 4

Finding Clients ............................................................................................. 4

Additional Research .................................................................................... 5

Section 2 – Reputation Prospecting .......................................................... 6

Customer Review Report ........................................................................... 6

Fill out the Report ........................................................................................ 7

Reputation Technique ................................................................................. 7

Follow Up ...................................................................................................... 7

Section 3 – Build Reputations .................................................................... 8

Offer Services ............................................................................................... 8

Charging Your Clients ................................................................................. 8

Outsourcing .................................................................................................. 9

Elance ......................................................................................................... 9

Fiverr ......................................................................................................... 10

123Employee ........................................................................................... 11

Section 4 – Create a Customer Review Report ..................................... 12

Step 1 – Find Customers on Yelp.......................................................... 12

Step 2 – Find a Customer with a Lot of Reviews ................................ 12

Step 3 – Take a Screenshot ................................................................... 13

2

Step 4 – Start a File for Your Report .................................................... 13

Step 5 – Go to GetListed.org ................................................................. 13

Step 6 – Analyze and Snapshot ............................................................. 13

Step 7 – Click on the Reviews Tab ....................................................... 14

Sample Customer Review Report ........................................................ 14

Now You’re Ready! .................................................................................... 21

3

Reputation Building

In this course, I am going to explain how to run an offline reputation management

business. You can work as a consultant and help offline businesses build and

strengthen their online reputations.

This training consists of four sections. In Section 1, I’ll give you an overview of

working in reputation management. Section 2 covers reputation prospecting and

Section 3 explains how you can build reputations. In Section 4, I will explain how to

create a customer review report.

4

Section 1 - Reputation Pro 101

Business owners need to monitor their reputations. However, most don’t know how

to handle this task on their own. Typically, businesses turn to a consultant for help.

As a consultant, you will find negative information about your client’s business, and

then present it to him. You can actually make a lot of money doing this.

Finding Clients

Before you can start making money, you have to find clients. It’s a good idea to pick

a niche or an industry before you seek out clients. Then, you can find clients within

that niche.

Some popular industries for reputation management are:

Once you decide on an industry, you need to go to Yelp.com. Yelp is a customer

review site, so it is a great starting point for checking out a company’s reputation.

Once there, you can search for the type of business you are interested in

representing. For instance, if you want to represent restaurants, you will search for

restaurants.

Lawyers Real estate Dentists Hospitality Contractors Laser surgery

5

You will choose a company that has a lot of reviews. You’ll need to take special note

of the first several reviews on the page, since they are the ones that will stand out

to people who are searching for that type of business.

Additional Research

Before you approach a company, you will need to do some additional research. You

can conduct the research at GetListed.org.

Go to the site. Once there, fill in the company name and zip code. Click “Check My

Listings.”

It will show you the company’s reputation. It will also show you all of the directories

the company isn’t using. You can use those directories to get the company more

traffic, and to help build the company’s reputation.

Now let’s move on to the next section, where I will cover reputation prospecting.

6

Section 2 – Reputation Prospecting

In this section, I’m going to explain how to get clients. If you use these techniques,

you should be able to build your business relatively quickly.

Customer Review Report

Before you approach a business, you need to create a customer review report. You

will give the business this report.

There are four steps involved in creating this report.

You can also make a video instead of creating a written report. You can use screen

capture software to show the company the reviews. Not only will this allow the

company to see their reputation, but it will show them that you can shoot videos.

Then, you can offer that service to the company as well.

1. Collect the bad reviews. 2. Use GetListed.org to see the company’s reputation listing

and to find out what directories it isn’t using. 3. Take screenshots. 4. Create the report.

7

Fill out the Report

Don’t just put the screenshots in your report. You want to explain the reviews and

the company position. You also want to make recommendations.

I will cover this in detail in Section 4.

Reputation Technique

Once you create your report, you need to use a special technique to contact the

business and get your foot in the door.

You need to email the company and let them know that they are losing business

because of their reputation. Wait until they respond. Then, attach the reputation

report and mention that businesses usually pay $3,000 for these reports, but you

are giving it to them for free.

This will help you gain the company’s trust. It will also show them that you can

help them.

Follow Up

After a couple of days, send a follow up email. Attach the report once again, and

remind the recipient to look it over.

Now let’s move on to the next section.

8

Section 3 – Build Reputations

In this section, I’m going to talk about actually working for your clients. I’m going to

cover services, prices and outsourcing.

Offer Services

If a business responds positively to your report, you will need to set up a meeting

with the manager so you can go over the services you offer.

There are lots of services you can offer that will build up a company’s reputation.

First, you can create a video with all of their good testimonials and put it on their

website. You can also put the video on YouTube and make it go viral.

Additionally, you can optimize the company’s Facebook page and create a

“reputation video.” Be sure to get the video optimized for search engines.

Charging Your Clients

You will also need to come up with a price to charge your clients. If you don’t know

how much to charge, I recommend starting at $197 for your initial services. You can

charge less for fewer services. You can also test out prices. Try higher price points to

see if businesses bite. If they don’t, you can always come down in price.

9

Outsourcing

You can get a lot more done if you outsource some of your reputation management

tasks. Then, freelancers can do the work for you.

If you want to outsource you can use:

Elance

This is a quality outsourcing site. You will have access to thousands of freelancers

that you can hire on a project by project basis.

Go to Elance.com and click “Post Your Job.”

Elance.com Fiverr.com 123Employee.com

10

Then, you will need to create an account. Fill out the form and click “Continue.”

At that point, you will be ready to post your job. Use this in the job description:

We are looking for someone who can compile bad reviews

about a business and compile this into a 7-10 paged report

and a 2-3 minute video.

The report must show where the company is positioned

online in terms of reputation and the directories that are

“missing” for their business.

The video must be a summary of the report.

I am hoping to hire someone long-term so please only apply

if you are serious about this position.

Fiverr

Fiverr is full of freelancers who are willing to do a job for $5. You can outsource a

task to someone on Fiverr. You won’t be able to get the entire project done for $5,

but you will be able to get a task or two done.

If you want to use this service, login to Fiverr and search for “company reputation”

or “my company’s reputation.”

11

Once you find some providers, check the person’s reviews. Only choose someone who

has a 100% quality score.

123Employee

This is a good site if you want to find someone to work for you full time. If you use

this site, you will outsource to people in the Philippines.

Now let’s move on to the next section, where I will go through the steps you need to

create your customer review report.

12

Section 4 – Create a Customer Review Report

Now I’m going to take you through the process of creating your customer review

report. First, I’ll take you through the research, and then I’ll show you how to

compile the results.

Step 1 – Find Customers on Yelp

The first thing you will need to do is find customers on Yelp. Go to Yelp.com and fill

in the business type and city. For instance, let’s say I want to find restaurants in

Jackson, MS. I would type “restaurants” in the search box and “Jackson, MS” in the

“Near” box.

Then a list of businesses will come up. Each business has a star rating based on its

reviews.

Step 2 – Find a Customer with a Lot of Reviews

Next, I want to find a business that has a lot of reviews. Once I find one, I will click

on the business. Then, I can see the reviews.

13

Step 3 – Take a Screenshot

I want to find a business that has some bad reviews listed near the top of its Yelp

listing. Once I find such a business, I will take a screenshot of it. I’ll use Snagit to

take the screenshot. This is just one option, though.

Step 4 – Start a File for Your Report

Now I need to start a file for my report. Once I create the file, I’ll put the screenshot

in it so I can use it for my report.

Step 5 – Go to GetListed.org

Next, I need to go to GetListed.org. Once there, I need to enter the business name

and the zip code. I’ll use the same business I found on Yelp. I can pull the zip code of

the Yelp Listing. Then, I will click “Check My Listing.”

A pop up will come up. I can close out of it without signing up.

Step 6 – Analyze and Snapshot

Now I need to analyze and compile results from GetListed.org. First, I need to look

at the snapshot. It has the listing score, along with a list of directories that the

14

company is and isn’t using. I need to take a screenshot of this page and put it in my

folder.

Step 7 – Click on the Reviews Tab

Next, I need to go to the “Reviews’ tab. It has reviews from different sources. I need

to look for negative reviews. Then, I need to take a screenshot of the page and put it

in my file.

Now I’m ready to make my report. I am going to create a report based on my

findings for “Business X.” I’m going to say that my company name is “Offline

Reputation Builders.”

Sample Customer Review Report

15

Customer Review Report

Company X

Insert Logo Here

By Offline Reputation Builders

16

After conducting research online, Offline

Reputation Builders has identified your

current online reputation and position.

You will see the results from our

research, as well a list of suggestions to

help you improve your reputation and

position.

After you read this report, please call

Offline Reputation Builders at xxx-xxx-

xxxx.

Signed,

Offline Reputation Builders

17

Your Online Position

Your business is not listed in several

important directories, including

Foursquare and YellowPages.com.

Placement in these directories will help

you increase your visibility and your

reputation.

18

Business Reviews

Additionally, your business has received some

negative reviews.

19

We understand that all companies get negative

reviews from time to time, and these reviews don’t

reflect the way you do business. However,

negative reviews can scare potential customers

off, and can hurt your business. Fortunately, we

have come up with a plan to help you with this.

20

Suggestions

In order to improve your reputation, you need to:

1. Claim your business in more directories,

including industry specific directory sites.

2. Compile positive testimonials on a video and

have it go viral on YouTube.

3. Optimize your Facebook account.

4. Set up a system where customers can leave

reviews immediately.

5. Distribute a “reputation video.”

6. Utilize Foursquare for check-ins.

If you would like to discuss these suggestions in

detail, please contact Offline Reputation Builders

at xxx-xxx-xxxx or email

YourEmail@YourDomain.com.

Signed,

Offline Reputation Builders

21

Now You’re Ready!

Now you’re ready to start your offline reputation management business! Use the

tools provided in this training so you can have a successful business.

22

Copyright © 2013, IncomeEdu

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