STENDERS Conquering China - LIAA · 2014-10-02 · stenders – conquering china Communication...
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STENDERS Conquering China
Transcript of STENDERS Conquering China - LIAA · 2014-10-02 · stenders – conquering china Communication...
STENDERS
Conquering China
Where STENDERS is now
How did it get there
Prepare before you start
STENDERS – CONQUERING CHINA
What do I know
about this?
12 years in international business
7 years in STENDERS company:
- Europe Development Manager
- Manager of STENDERS new partners’
selection process
- Since 2013 General Communications
& PR Manager
STENDERS – CONQUERING CHINA
23 countries
226 shops
STENDERS – CONQUERING CHINA
STENDERS – CONQUERING CHINA
STENDERS
in China –
1 partner,
86 shops
in 43 cities
STENDERS – CONQUERING CHINA
STENDERS – CONQUERING CHINA
A journey of a thousand miles
begins with a single step
Budapest, 2006
STENDERS – CONQUERING CHINA
2006/2007
First meeting
Master Franchise agreement
Development plan for 10 years
First shop opening in Beijing
STENDERS – CONQUERING CHINA
STENDERS – CONQUERING CHINA
Convincing factors
Native Chinese with International experience
Clear business vision
Understanding of Franchise business model
Previous business experience in China
Our eagerness to enter the big world
STENDERS – CONQUERING CHINA
Hangzhou
STENDERS – CONQUERING CHINA
STENDERS – CONQUERING CHINA
Hangzhou
QuJiang
STENDERS – CONQUERING CHINA
STENDERS – CONQUERING CHINA
QuJiang
STENDERS – CONQUERING CHINA
QuJiang
TianJin
STENDERS – CONQUERING CHINA
STENDERS – CONQUERING CHINA
TianJin
XiangTan
STENDERS – CONQUERING CHINA
Jinan
STENDERS – CONQUERING CHINA
Beijing
STENDERS – CONQUERING CHINA
Chengdu
STENDERS – CONQUERING CHINA
Shanghai
STENDERS – CONQUERING CHINA
To open a shop is easy,
to keep it open is an art.
Important things to think about before
hitting the road:
Agreement and development plan – business model, planning
sales amounts, sales points, duration and territory
Legal consultancy – legislation, import / export regulations, product
certification process, tax policy etc.
Cooperation with China authorities – leave this to your partner!
certifications, logistics, custom clearance, cooperation with shopping
malls etc.
STENDERS – CONQUERING CHINA
Communication features – be quick, flexible, simple and honest,
show visual samples, written confirmation for all decisions and mind
the cultural differences
Product assortment – be ready to adjust the market due different
culture, climate, perception of colors and aromas
Guidelines – marketing strategy, brand book, operational
management guidelines, examples etc.
STENDERS – CONQUERING CHINA
Do you have a story behind?
STENDERS – CONQUERING CHINA
STENDERS – CONQUERING CHINA
Four things come not back: the spoken
word, the spent arrow, the past life,
and the neglected opportunity.
