Random Small Flower Shop in Colorado Pinterest Case Study

Bill

-Support Clip Art

Stems a Flower Shop

WHAT ARE YOU BLUE?!

A FLOWER SHOP SIR!

• Highly personal Facebook page 1000+ likes

• Clean Google+ profile with Zagat reviews, basic information

• 11 total Yelp reviews (4.5 rating). 9 of them are filtered. 7 of the 9 are 5 star.

Woo Pinterest is worth doing!

Flowers

Flowers

Flowers

No Flowers

Flowers, Food, and Space

Board Breakdown

What they know their customers likeWhat they think their customers like

+Traffic to their site

Curated Galleries on their site give them the option to link to their site

“Nice Flowas” - Popeye

All Stems is doing on Pinterest:

Taking the stuff they’re already doing here (Taking Pictures)

Posting it to the site where people like to look at pictures (Pinterest)

For even less work and more customer input they could do..

Add their most passionate customers as contributors

• Stem’s is taking advantage of the easy to use networks with massive traffic. With Pinterest, all they’re doing is using the pictures on their site to drive traffic. They’re also contributing to the flower shop community by linking other blogs. All in all, they probably spend no more than an hour or two a week on Pinterest, but because of how their site is set up (it’s almost tailored to Pinterest) they are #4 on Google Search ‘Flower Shop Pinterest’. Some businesses just have natural advantages on these networks. Pretty flowers celebrating happy occasions works well with Pinterest.