Steffen Schaefer : How Digitalization is enabling new Mobility ecosystems | Zinnov Confluence '16,...

Restricted © Siemens AG 2016 siemens.com

How Digitalization enables new Mobility ecosystems Steffen Schaefer, Senior Principal, Head of Innovation Management, Mobility Management Siemens AG

Munich. October 6, 2016

Restricted © Siemens AG 2016

Siemens Mobility Siemens Mobility

Mobility is fundamental to modern life…

Urban mobility demand is expected to triple by 2050.

• Berlin:

• Paris:

• Rome:

• Chicago:

Individual Motor Car Traffic Public Transport

source: LTA Singapore

32% 26%

63%

59%

32% 62%

20%

16%

Urban mobility demand is expected to triple by 2050. How are we going to travel?

Modal share in major cities today:



More recently, new mobility services have emerged, complementing the

traditional transport modes. However, they are fundamentally different...

Bike Sharing Car Sharing

Taxi Apps

EV Charging

Parking Apps

Demand Responsive Transport



As the physical and the digital world become more intertwined, traffic peaks

in the physical world translate into peak usage of IT resources.

Digitalization in Mobility industries Travelers while on the move are ...

... looking up how

busy the road is and

if there are any

known incidents?

... finding,

booking, and

driving car

sharing vehicles ... renting

a bike

... hailing a cab

... buying

electronic

tickets

... checking

public transport

schedules,

based on real-

time data



Loads of mobility related apps are available today through the app stores.

Users ‘just need to download and register’.

How do I find the right app for my

next trip?

How many apps will be enough?

Will all app providers deal

responsibly with my data?


Siemens Mobility

A practical example for Intermodal Transport:

Freelancer Petra commutes once a week from Vienna to Fuschl am See.

Vienna (home)

ÖBB Railjet

Salzburg Hauptbahnhof

Fuschl am See (work)

4

Car Sharing

3 2 1 Vienna Rochusgasse

Vienna Westbahnhof

Metro

• Marketing specialist Petra S. lives in Vienna and works as freelancer for an energy drink manufacturer.

• Petra is travelling to their headquarter west of Salzburg every week for a couple of days.

• Petra prefers the train, as she can work and read. The travel time is reliably under 3.5 hours.

• From her Smartphone or laptop, Petra can, with just a few clicks...

• ... plan and book the door-to-door journey,

• ... receive tickets and digital car keys on her Smartphone,

• ... pay for all transport means through one invoice, which she can hand in to her client and tax authorities.

SDTB



Siemens‘ B2B-platform SiMobility Connect provides interfaces and essential

functionalities for the integration of mobility services.

Operations /

Physical Layer

Retail

Layer

Integration

Platform

Journey Planner

Customer Care

Customer Support Traveler Notification

Revenue Collection Time Tables Traveler Frontend

(e.g. PT App & Website) In

term

od

al

Se

rvic

es

High Level Architecture SiMobility Connect

Transport Information Route Planning Transactions Billing

Mobility Services Map

Real-Time Information

Schedule Information

Journey Transactions

Traveler Authentication

Mobile Ticketing

Accounting, Billing

Revenue Sharing

Invoice Preparation

Traveler Notification Intermodal Routing

Mobility Analytics Partner Management Service Management

Booking / Reservation

Public Transport Routing

Road-Traffic Routing

Bike / Walk Routing Payments

Plattform Core



Siemens has integrated mobility information and ticketing systems from

many different transport operators, in various regions.

30+ different operators of

• Public Transport

• Car Sharing

• Bike Sharing

• Taxi

• Road

• Parking

• EV Charging

in Berlin-Brandenburg

Cologne

Munich

Nuremberg

Switzerland

and other places... Demo-App to demonstrate functionality –

Siemens focus is B2B platform



Verkehrsverbund Berlin-Brandenburg has extended their live map with multi

modal transport data.

VBB Live Map

http://fahrinfo.vbb.de/bin/help.exe/dn?L=vs_mobilitymap&tpl=fullmap&tabApp=show

Siemens Travelnet

Companion

http://fahrinfo.vbb.de/bin/help.exe/dn?L=vs_mobilitymap&tpl=fullmap&tabApp=show



Digitalization is highly disruptive to the existing Mobility ecosystem.

The whole industry is going through a huge change.

• Digitalization is highly disruptive to the existing Mobility ecosystem

New mobility services like car sharing, bike sharing, ride sharing are emerging

Demand Responsive Transport is becoming a significant new mode in urban transport.

Public Transport must step up to become more user friendly from digital perspective

The value of Mobile Internet, Internet of Things, and Cloud Computing is real

a scalable mobility platform will form the backbone of digital infrastructure

• Aggressive new players are entering the market.

• Traditional players like main line and public transport operators, old-school Automotive OEMs, taxi

companies, road authorities, must act in order not to be left behind

• Transportation legislation must be adapted to create a suitable framework and ecosystem



Thank you for your attention.

Any questions?

Steffen Schaefer

[email protected]

Mobile: +49 174 177 0667

mailto:[email protected]

Steffen Schaefer : How Digitalization is enabling new Mobility ecosystems | Zinnov Confluence '16,...

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