Stefan Bielau, Dynamo Partners
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What Makes a Great iOS Game? Stefan Bielau Managing Partner- Dynamo Partners [email protected] boutique consulting firm specializing in mobile apps & services. Concept Phase: Business & Product Development Interim Management User Acquisition & Mobile Marketing Analytics Workshops
description
What Makes A Great IOS Game -- Stefan Bielau, Managing Partner at Dynamo Partners (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com).
Transcript of Stefan Bielau, Dynamo Partners
What Makes a Great iOS Game?
Stefan Bielau Managing Partner- Dynamo Partners [email protected]
boutique consulting firm specializing in mobile apps & services.
Concept Phase: Business & Product
Development
Interim Management
User Acquisition & Mobile Marketing
Analytics
Workshops
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Dynamo'Partners'–'Our'work
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Be inspired by the opportunities but focus
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on the benefits for the User & !
on the business case!
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Will it work? Reality check!
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▪ Advertising !
▪ Paid !
▪ Freemium !
▪ Subscription !
▪ Sponsorship !
▪ White Label / SaaS / AaaS !
▪ Product / Service Extension
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LTV > CPI
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Be honest.
Plan early.
Measure.
Focus.
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1. User + Business = Idea !
2. Use technology to enhance your idea
Embraces Game Center Makes extensive use of Multi-touch, device motion Core Audio and OpenGL ES
Ridiculous Fishing Vlambeer
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FJUUL
▪ Huge power savings
▪ Does not need CPU to calculate
distance and steps
▪ Improved step count accuracy
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Badland by Frogmind ▪ Intuitive one-touch controls ▪ Immersive sound design ▪ Balanced, physics-based gameplay ▪ Heavy use of OpenGL ES ▪ Supports multi-player modes via Game Center
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Mobile'App'Marketing
Idea'&'Creation
Development
Pre8Launch
Launch
Post8Launch
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▪ Don´t launch, what you can´t measure!
▪ Analytics
▪ App Store
▪ In-App
▪ Attribution
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▪ Don´t launch, what you can´t measure! ▪ Analytics ▪ App Store ▪ In-App ▪ Attribution ▪ Marketing SDKs ▪ Style guides & Guidelines ▪ Account management ▪ Localization ▪ Tools for Testing ▪ Beta Testers ▪ Softlaunch ▪ „Wednesday is launch day”
Mobile'App'Marketing
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App'Marketing
Idea'&'Creation
Development
Pre8Launch
Launch
Post8Launch
Retention
Engagement Virality $$$
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▪ What makes a great mobile app? !
1. Solve a problem or satisfy a need. !
2. Put your sweat, blood and tears into… …business, product, marketing, data. !
3. Build a brand. !
4. Wide eyes, ears and hearts to catch what´s new…
…because „mobile“ has just begun! !
!appstoreoptimization.tumblr.com
!@StefanBielau
!!!
Stefan Bielau Managing Partner
!+49 175 5840160
[email protected] dynamopartners.com
