Steelcase Announces New Relationship with Danish Design ...
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New collaboration delivers compelling Scandinavian design, broad choice and convenience GRAND RAPIDS, MI (September 18, 2017) – Today Steelcase together with Bolia, a contemporary Danish furniture designer and maker, announces a new relationship. Steelcase will offer an exclusive curated collection of Bolia designs, including sofas, armchairs and tables, to customers throughout Europe, Middle East and Africa with availability expected in November 2017. This Bolia collection complements Steelcase’s broad portfolio, offering exciting design options born out of its Scandanavian roots, distributed by the largest dealer network in the industry. “Bolia offers superior craftsmanship and creative excellence in its furnishings that can bring sophistication and beauty into the places people work. This new relationship helps architects, designers and clients by providing convenient access to breadth of design choices, supported by reliable, commercial distribution,” said Yvan Stehly, Vice President, EMEA Marketing. Steelcase Announces New Relationship with Danish Design Company Bolia Bolia uses its Nordic heritage to create atmospheres built on warmth and bold and luxurious materials. The Bolia design team presents its collection in its design stores in Denmark, Germany, Norway, Sweden, Holland, Belgium, Austria and Switzerland with online sales to all EU countries. Both partners see potential beyond EMEA in the Americas and Asia Pacific and plan to explore these regions as a subsequent step. “With a shared love for design, quality and creativity, Bolia products complement Steelcase beautifully,” said Lars Lyse Hansen, CEO, Bolia. “We’re incredibly excited about the new relationship with Steelcase. Together, we can transform offices into creative, inspiring places to work.” Steelcase partners with a diverse network of thought-leaders and organizations around the world. These partners enrich its offering, contribute to continuous learning and promise greater value to Steelcase customers. Bolia is the latest of recently announced global and regional Steelcase partners For more information on Steelcase and Bolia, visit www.steelcase.com/partners or www.bolia.com.
Transcript of Steelcase Announces New Relationship with Danish Design ...
New collaboration delivers compelling Scandinavian design, broad choice and convenience
GRAND RAPIDS, MI (September 18, 2017) – Today Steelcase together with Bolia, a contemporary Danish furniture designer and maker, announces a new relationship. Steelcase will offer an exclusive curated collection of Bolia designs, including sofas, armchairs and tables, to customers throughout Europe, Middle East and Africa with availability expected in November 2017. This Bolia collection
complements Steelcase’s broad portfolio, offering exciting design options born out of its Scandanavian roots, distributed by the largest dealer network in the industry.
“Bolia offers superior craftsmanship and creative excellence in its furnishings that can bring
sophistication and beauty into the places people work. This new relationship helps architects, designers and clients by providing convenient access to breadth of design choices, supported by
reliable, commercial distribution,” said Yvan Stehly, Vice President, EMEA Marketing.
Steelcase Announces New Relationship with Danish Design Company Bolia
Bolia uses its Nordic heritage to create atmospheres built on warmth and bold and luxurious materials. The Bolia design team presents its collection in its design stores in Denmark, Germany, Norway, Sweden, Holland, Belgium, Austria and Switzerland with online sales to all EU countries. Both partners see potential beyond EMEA in the Americas and Asia Pacific and plan to explore
these regions as a subsequent step.
“With a shared love for design, quality and creativity, Bolia products complement Steelcase beautifully,” said Lars Lyse Hansen, CEO, Bolia. “We’re incredibly excited about the new relationship
with Steelcase. Together, we can transform offices into creative, inspiring places to work.”
Steelcase partners with a diverse network of thought-leaders and organizations around the world. These partners enrich its offering, contribute to continuous learning and promise greater value to
Steelcase customers. Bolia is the latest of recently announced global and regional Steelcase partners
For more information on Steelcase and Bolia, visit www.steelcase.com/partners or www.bolia.com.
About BoliaThe award-winning Danish design company has 50 inspiring stores in Denmark, Sweden, Norway,
Germany, Belgium, The Netherlands and Switzerland, alongside a webshop covering all EU countries, and more than 130 dealers in 23 countries around the world. The Bolia design team consists of more
than 40 international designers who develop two annual collections, consisting of more than 300 new furniture and interior designs. With a passion for Nordic design traditions, sustainable materials and top notch craftsmanship, Bolia produces more than 90% of all designs in Europe. All designs are
tailormade to each customer´s personal style and needs. Bolia is a fast growing company that has gained great international recognition for design, concept and creativity at the Global Retail Awards,
Global E-Commerce Awards, International EFFIE Awards and as the winner of several Danish retail and e-commerce awards.
www.bolia.com
About Steelcase Inc.For over 105 years, Steelcase Inc. has helped create great experiences for the world’s leading organi-zations, across industries. We demonstrate this through our family of brands - including Steelcase®, Coalesse®, Designtex®, PolyVision® and Turnstone®. Together, they offer a comprehensive portfolio
of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including over 800 dealer locations. Steelcase is a global, industry-leading and
publicly traded company with fiscal 2017 revenue of $3.0 billion. www.steelcase.com
ContactBolia
CEO Lars Lyse Hansen + 45 25520190 [email protected]
PR Manager Camilla Kallehauge Møller
+ 45 28943804 [email protected]
Steelcase Product information: LineOne
+800 2000 4000 [email protected]
PR: Britta Gneiting +49 1520 922 2700
