Steamy Lids Partners: Lindsey Dirlam & Lauren Gelatt.
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Transcript of Steamy Lids Partners: Lindsey Dirlam & Lauren Gelatt.
Steamy LidsPartners:Lindsey Dirlam
&
Lauren Gelatt
Company Summary
Steamy Lids is a privately owned coffee shop that provides steamy drinks for the morning commuters. The high quality products and services, along with affordable prices and a cozy atmosphere will attract many customers.
Located in Honesdale, Pennsylvania- both investors are actively involved. Lauren Gelatt and Lindsey Dirlam(the founders) both have entrepreneur and coffee making experience. Lauren handles finance and advertisement. Lindsey is the cook and has knowledge of all the equipment.
The Team
• Lauren Gelatt and Lindsey Dirlam (owners).• Lauren graduated from Honesdale High School
before graduating from Bloomsburg University with a degree in business marketing. Lindsey is also a graduate from Honesdale High and Bloomsburg with a degree in business and culinary arts.
• Both worked in a major company, Lauren as the head of marketing, with Lindsey as a manager.
• Lindsey has 6 years of experience and Lauren has 5.
CoffeeRegularDecafHazelnutMichigan CherryCrème BruleVanilla SpiceCinnamon
Frappuccino (Iced)CoffeeMocha French VanillaCaramel
Cappuccino
Regular
French Vanilla
Mocha
Mint
Pumpkin
TeasRegularGreen TeaChai Tea (Vanilla/Choc)
Hot ChocolatesRegularMintHazelnut French Vanilla
Cold DrinksCokeDiet CokeSpriteRoot BeerOrangeApple JuiceOrange JuicePink LemonadeIced TeaMilk (Reg/Choc/Straw)Water (bottled)
MuffinsBlueberryBanana NutChocolate ChipTriple BerryRaspberry
Scones Chocolate ChipAppleLemonBlueberryCinnamon
Cakes/PiesCoffee CakeCheese Cake -Cherry -Blueberry -Chocolate -Peanut ButterApple PieApple CrispBlueberry PiePumpkin Pie
Competition
• There are a few other local businesses that offer similar products and services.
• However the businesses aren’t concentrated on just coffee. They offer more such as meals.
• We provide a taste of home as well as a comfortable environment, which many of our competitors don’t offer.
Goals & Objectives
Short-Term Goals
We hope to get a strong start by making our business known in the community through advertising.
Long-Term GoalsWe want to have an established reputation in the community. If money provides we would like to open more stores in surrounding communities.
Risks & Rewards
• Risks.-Unsuccessfully attracting customers from other businesses
and not being able to sell the quantity we need to be successful, which in turn leads to failure.
• Addressing risk.-The exterior of our building must be inviting and
welcoming. Also we must advertise our affordable prices responsibly.
• Rewards. - We hope to earn the profits we need to be successful in
the long run.
Organizational Chart
L in d sey D ir lamO w n er
L au ren G e la ttO w n er
C ash ier/ Serv er C ash ier / B ak er C ash ier/ Serv er