Staying Relevant in Digital EraIsriya Paireepairit24 August 2012

Introduction

• Isriya Paireepairito markpeak@gmail.como www.isriya.com

• Educationso Computer Engineering, Kasetsart Universityo Master of Information Management, Sheffiled

University

• Work Experienceso Blognoneo Siam Intelligence Unit (SIU)

Printing Industry in Digital World

Reality of Digital Publications

• For Userso Cheapero Easiero Anywhere, anytime

• For Publisherso Printing and distributing cost downo Production cost stay the sameo Much less profit

• Realityo Users will go digital anywayo How can publisher survive?

Economics of Books

http://www.nytimes.com/2010/03/01/business/media/01ebooks.html

Online Business Models

Very few options

• Advertising

• Paid Contento Micropayment - pay by articleo Subscription

Building New Ecosystem

Amazon Kindle Ecosystem

• Cheap E-reader

• Wireless Delivery Service

• Self-publication System

• Large Book Information Siloo Metadatao Reviews

E-books vs Paper Books

• Sales Number from Amazon.co.uko 114 E-books vs 100 Paper Bookso First half of 2012o http://www.blognone.com/node/34792

• Survey from Pew Researcho Average number of books read in 12-month

eBook: 24 Paper book: 17

o Market share eBook 17% vs Paper Books 72%

o eBook reader owners: 19%o http://www.blognone.com/node/31415

Ebooks in Thailand

• Mainly for Magazines & Newspapers

• Co-operate with Mobile Operators

E-Textbook http://www.apple.com/ibooks-author/

Information Management

Old vs New

http://en.wikipedia.org/wiki/File:LOC_Main_Reading_Room_Highsmith.jpg

Google's Vision

organize the world’s information and make it universally accessible and useful.

Organizing World's Information

• Web (text, image)

• Video (YouTube, video archive)

• Books (Google Books)

• Academic Papers (Google Scholar/Patent)

• News (Google News)

• E-mail (Gmail)

• Maps & Location (Google Maps/Earth/Street View)

• Social Activities (Google+)

Making It Universally Accessible

How Can We Stay Relevant?

• Information Access is easiero But Information Literacy is harder

• Transforming into "Information Specialist"o Librarian + IT (not Computer Scientist)

Resources

• Newspaper Economic Action Planhttp://www.niemanlab.org/pdfs/apireportmay09.pdf

• Math of Publishing Meets the E-Bookhttp://www.nytimes.com/2010/03/01/business/media/01ebooks.html

• Blogso http://isriya.com/tags/online-publishing

o http://isriya.com/tags/paid-content

o http://isriya.com/tags/journalism