STAY-cationA collaboration between

HART&

Hillsborough County Public Schools

STAY-cation

• Middle and High School Students Ride HART for Free with School ID

• Ages 18 and under• March 1 – June 10, 2016• Includes HART Local, Limited Express, MetroRapid,

In-Towner, and HARTFlex Services

STAY-cationTrip Statistics

41,02848,585

54,38060,929 61,843

47,855

010,00020,00030,00040,00050,00060,00070,000

March 2015 March 2014 March 2013 April 2012 April 2011 April 2010

STAY-cation Trips

STAY-cation Trips

In the past six years, HART had provided a total of 347,620 trips to this age group.

STAY-cationPrimary Promotional Material

HARTMarketing Efforts

Paid Media Non-Paid Media* Tampa Tribune (Friday Extra) * Flyers on buses* TBO.com (Things to Do) * goHART.org Homepage (promotional carousel)* Centro Mi Diario * Bus Annunciator (English & Spanish)* Florida Sentinel Bulletin * HART Email Signature Block (33,000+ first * La Gaceta generation emails per month)* Facebook * HART Social Media Outlets (incl. Facebook)

* Distribution at Community Relations Events* Distribution to Hillsborough County Public

Libraries* Postings at HART Retail Sales Outlets

Multi-Channel Communication Efforts

• District Website• School Websites• Social Media• MySpot (HCPS Parent Portal)• Newsdesk• ParentLink Email Blasts• ParentLink Phone Calls• School Site Promotion

Long Term Goals

• Tracking ability• Increased ridership• Expanded routes near schools• Collaboration of Magnet / Choice busing• Increased transportation options for students with

extra curricular activities• Increased awareness among students about public

transportation as it expands in the area