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Stats and Figures for Scotland’s Boarding Schools Impact Of Search Marketing.
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Transcript of Stats and Figures for Scotland’s Boarding Schools Impact Of Search Marketing.
![Page 1: Stats and Figures for Scotland’s Boarding Schools Impact Of Search Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022081806/5697bf761a28abf838c80ca6/html5/thumbnails/1.jpg)
Stats and Figures for Scotland’s Boarding Schools
Impact Of Search Marketing
![Page 2: Stats and Figures for Scotland’s Boarding Schools Impact Of Search Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022081806/5697bf761a28abf838c80ca6/html5/thumbnails/2.jpg)
Unique Visits To Site 815
School Link Click Throughs 435
Subscriptions To Newsletter 18
Click Throughs Per School 24
Key Stats Since Site Launch (Jun-Sep)
![Page 3: Stats and Figures for Scotland’s Boarding Schools Impact Of Search Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022081806/5697bf761a28abf838c80ca6/html5/thumbnails/3.jpg)
Visits To The Site Since Launch
• Events Are Tracked As Clicks On School Links• Traffic To The Site Increased Dramatically After
Launch Of PPC Campaigns
![Page 4: Stats and Figures for Scotland’s Boarding Schools Impact Of Search Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022081806/5697bf761a28abf838c80ca6/html5/thumbnails/4.jpg)
Unique Visits To Site 350
School Link Click Throughs 183
Subscriptions To Newsletter 3
Click Throughs Per School 10
Total Spend £145
Key Stats Driven By PPC (Sep 9-17)
![Page 5: Stats and Figures for Scotland’s Boarding Schools Impact Of Search Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022081806/5697bf761a28abf838c80ca6/html5/thumbnails/5.jpg)
The Value Of A Click?
• Based on the first week of PPC advertising, we can drive clicks to you, the schools at around £1 per click.
• Even if only 1 in 1000 of those turned into a fee payer would this still not be significantly cheaper than say paying an agent fee?
![Page 6: Stats and Figures for Scotland’s Boarding Schools Impact Of Search Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022081806/5697bf761a28abf838c80ca6/html5/thumbnails/6.jpg)
• To continue driving this kind of traffic, the PPC campaign will need approximately £10,000/year.
• Possible Funding Methods:– Flat subscription ( £x/month)– Pay per click through to school site
How To Continue…
Thanks!