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Summer Training Report

On

A Market Survey of Reliance Data Card

Submitted to

All India Council for Technical Education

For the Partial fulfillment of Post Graduate Diploma in Management (PGDM)

Session: 2010-2012

Department of Management Studies

SHREE SATYA INSTITIUTE OF MANAGEMENT

LODHIPUR RAJPUT, DELHI ROAD, MORADABAD

Project Guide: Project Incharge:

External: Mr. Manoj Varshney Ms. Vidushi Bhatnagar

Internal: Ms. Vidushi Bhatnagar (Course Co-ordinator, PGDM)

Submitted by

Surendra Kumar

Roll No. 10121054

PGDM/3rd Semester

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ACKNOWLEDGEMENT

The summer training gives as opportunity to form the real situation & make our self

aware about the real world problem.

I extend my sincere gratitude to our most venerable Sir Mr. Devendra Malik

(Chairman, SSIM, Moradabad), Mr. V.K.S. Malik (Vice-Chirman, SSIM,

Moradabad), Dr. Anuj K. Tyagi (Director, SSIM, Moradabad), Dr. Satyaveer Singh

Chauhan (Dy. Director), Mr. A.K. Upadhyay (H.O.D.) for providing me an

opportunity to work on this project. Other than this I would like to thank my Internal

guide Ms. Vidushi Bhatnagar, Project Incharge Ms. Vidushi Bhatnagar (Course Co-

ordinator PGDM, SSIM, Moradabad) whose able guidelines helped me to prepare this

report.

I am also thankful to all faculty members, Librarian Sir and Computer Lab Staff who

have encouraged and supported me. All because of their kind consideration and

cooperation I could able to complete this report.

I would also like to thank Mr. Manoj Varshney (Senior Sales Manager, Reliance

Communication, Moradabad Branch) who has granted the permission to complete the

training and supervised me and spared his/her valuable time for suggestions and help.

At last, I would like to thank my family and ALMIGHTY GOD, as without their

blessings and support the project could not be completed.

Surendra Kumar

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PREFACE

As a part of my Post Graduate Diploma in Management (PGDM) programme I was

asked to under go research training, so as to give exposure to practical management, I

got an opportunity to undergo my summer training in the topic A Market Survey of

Reliance Data Card

Research gives an ample opportunity to apply once academic knowledge in the field

of substantiated by ones inactive and lesion capabilities.

The basic purpose of this project report is to present the subject matter in simple

language and easily understandable style to assist the reader to develop through

understanding about the actually marketing strategies of the company.

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TABLE OF CONTENTS

Acknowledgement

Preface

Executive Summary

Introduction

Objectives of the study

Scope & Importance

Company Profile:

Topic Detail: A Market Survey of Reliance Data Card

Research Methodology

Data Analysis & Interpretations

Findings

Conclusion

Suggestions

Limitations

Bibliography

Annexure: Questionnaire