Statista presents: Why Software is also eating the B2B world

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Statista presents: Why Software is also eating the B2B world

1

Instead of browsing through different online sources, the data you need is only one click away – or maybe two.

Our comprehensive data helps you to make better business decisions.

Statista is always aiming to develop innovative products to make your

research as efficient and convenient as possible.

We assess technical innovation and its transformational power from

different angles to provide a comprehensive overview to you.

Our 100 data analysts and 200 specialist editors guarantee reliable data adhering to scientific standards.

With more than 1 million statistics, 80,000 topics and 22,500 sources we

offer a high variety of data as a single source of truth.

354 353

276

209 209 206 199 197 191 185

Apple PetroChina ChevronExxonMobil

Royal Dutch Shell

IBM ICBCMicrosoft China Mobile

Nestle

Company valuation in Million USD, September 30th, 2011

How did the world look like back then …

3

Company valuation in Million USD, April 12th, 2021

These days, the highest valued companies are predominantly B2C software companies …

2.233

1.930 1.891

1.698

1.536

889754

649 611 608

FacebookApple TeslaMicrosoft TencentSaudi Aramco

Amazon Alphabet Berkshire Hathaway

Alibaba

4

… and the way people use media has changed dramatically …Time spent with digital vs. traditional media in the U.S. 2011–2022

Source: Statista, eMarketer; ID 565628

150

200

250

300

350

400

450

500

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021* 2022*

Tim

e in

min

ute

s

Digital Traditional

5

http://www.statista.com/statistics/565628/time-spent-digital-traditional-media-usa

… as the shopping behaviour in the B2C space has.Worldwide e-commerce share of retail sales 2015–2023

Source: Statista, eMarketer; ID 534123

7,4%8,6%

10,4%

12,2%

14,1%

16,1%

18,1%

20%

22%

0%

5%

10%

15%

20%

25%

2015 2016 2017 2018 2019 2020* 2021* 2022* 2023*

Sh

are

of

e-r

eta

il sa

les

6

http://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide

WHY SOFTWARE IS ALSO EATING THE B2B WORLD

7

April 2021

Presented by

Your expert for today‘s webinar

Peter KautzMD Statista Q

▪ Leading the data-driven Project business

▪ Passionate about figures and assessing trends and impact in B2B markets (“counting containers”)

▪ Believer in digital business models –e.g. founder of mymoria - the leading digital funeral home

Speaker Introduction

8

What do we offer

Statista presents: Software is also eating the B2B world

9

Instead of browsing through different online sources, the data you need is only one click away – or maybe two.

Our comprehensive data helps you to make better business decisions.

Statista is always aiming to develop innovative products to make your

research as efficient and convenient as possible.

We assess technical innovation and its transformational power from

different angles to provide a comprehensive overview to you.

Our 100 data analysts and 200 specialist editors guarantee reliable data adhering to scientific standards.

With more than 1 million statistics, 80,000 topics and 22,500 sources we

offer a high variety of data as a single source of truth.

Why Software is also eating the B2B World?

10

B2B Markets

Digital Acceleration

Client Access in B2B Markets

Workforce Transformation

a. Client Expectationb. Platforms

a. Artificial Intelligenceb. Big Data and Analyticsc. 5G enabled services

a. Manage remote workb. Tech modernization

01

02

03

04

Chance or challenge?

05

Submityour questions via the chat window for the Q&A

happening at the end of the webinar.

You will receive an email with the answers next week.

11 Statista // 22. April 2021

The sum of B2B markets is about two times bigger than all B2C markets combined

12

B2B vs. B2C markets value in the United States in USD

B2C Market size ($) B2B Market size ($) ~2x

B2

B M

ark

ets

01

Typically within B2B Markets companies …

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… sell complex products and services …

… that are purchased by clients through a systematic purchase process …

… involving multiple stakeholders, such as end users, evaluators and purchase managers.

B2

B M

ark

ets

01


14

B2B Markets







01

02

03

04


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B2B focused individuals have gotten used to digital convenience …

of B2B buyer expect B2C buying behavior

> 80%

Source: Lumoa, Unsplash

B2B customers expect B2C-like usability in purchasing process

15

B2

B C

lie

nt

Ex

pe

cta

tio

n0

2

… like their mobile …

of B2B buyers perform searches mobile, from which 25% even buy

mobile

> 91%

Source: Frost & Sullivan, Unsplash

B2B customers expect B2C-like usability in purchasing process

16

02

B2

B C

lie

nt

Ex

pe

cta

tio

n0

2

… and reward great experience. B2B customers expect B2C-like usability in purchasing process

of B2B buyers are willing to pay more for

great customer experience

> 86%

Source: Unsplash, PWC17

02

B2

B C

lie

nt

Ex

pe

cta

tio

n0

2

Platforms have grown continuously in GMV and numbers in recent yearsB2B e-commerce GMV worldwide 2013-2019

5.826

6.4496.906

8.129

9.285

10.606

12.216

0

2.000

4.000

6.000

8.000

10.000

12.000

14.000

2013 2014 2015 2016 2017 2018 2019*

Glo

ba

l GM

V in

bill

ion

U.S

. d

olla

rs

Sources: Statista, kyto

>1,500

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B2

B P

latf

orm

s0

2

Platforms can relate to online marketplaces or a common software backbone, e.g. in eCommerce …Case Example: Shopify (GMV per Quarter in USD)

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Next stop: B2B!

Source: marketplacepulse

B2

B P

latf

orm

s0

2


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B2B Markets







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02

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Artificial intelligence software market revenue worldwide 2018-2025, by region

Note(s): Worldwide; 2018

Further information regarding this statistic can be found on page 8.Source(s): Tractica; ID 721747

0

20

40

60

80

100

120

140

2018 2019* 2020* 2021* 2022* 2023* 2024* 2025*

Re

ven

ue

in b

illio

n U

.S. d

olla

rs

North America Europe Asia-Pacific Latin America Middle East and Africa

3

The Artificial Intelligence market is expected to grow by a factor of 6 between 2020 and 2025

Art

ific

ial In

tell

ige

nce

03

http://www.statista.com/statistics/721747/worldwide-artificial-intelligence-market-by-region

26,1%

14,5%13,6%

12,5%11,5%

8,2% 7,7%

5,4%

0%

5%

10%

15%

20%

25%

30%

China North America United Arab

Emirates

Kingdom of

Saudi Arabia

Southern

Europe

GCC Egypt Latin America

Sh

are

of

AI co

ntr

ibu

tio

n t

o G

DP

Note(s): Worldwide; 2018

Further information regarding this statistic can be found on page 54.Source(s): PwC; Bahrain FinTech Bay; ID 10423256

Artificial Intelligence will likely see increases due to easier applications with tremendous successShare of projected AI contribution to GDP 2030 by region

Art

ific

ial In

tell

ige

nce

03

http://www.statista.com/statistics/1042325/worldwide-projected-ai-contribution-gdp-by-region

Note(s): Worldwide; 2010 to 2019

Further information regarding this statistic can be found on page 74.Source(s): CB Insights; The Economic Times; ID 87535230

Acquisitions of AI startup companies worldwide 2010–2019

The GAFAM group is leading the private efforts to reach AI dominance by growing through acquisitions

8 9 10

2535 39

78

120

166

231

0

50

100

150

200

250

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Nu

mb

er

of

acq

uis

itio

ns

Art

ific

ial In

tell

ige

nce

03

http://www.statista.com/statistics/875352/worldwide-artificial-intelligence-startup-acquisitions

Note(s): Worldwide; March 26 to April 5, 2019; 1872 respondents

Further information regarding this statistic can be found on page 56.Source(s): McKinsey; ID 10859088

Worldwide workforce changes from adopting AI in companies 2019, by industry

The impact of AI for the workforce is two-sided

8%

2%

1%

2%

4%

1%

1%

15%

21%

19%

16%

13%

12%

12%

12%

11%

9%

6%

5%

10%

12%

8%

23%

14%

15%

21%

6%

13%

11%

10%

15%

1%

4%

3%

4%

1%

6%

6%

3%

2%

2%

32%

20%

38%

18%

37%

40%

26%

39%

48%

44%

48%

36%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Automotive and assembly

Telecom

Infrastructure

Retail

Financial services

Professional services

High tech

Pharma and medical products

Consumer packaged goods

Travel, transport, and logistics

Electric power and natural gas

Healthcare systems and services

Decrease by >10% Decrease by 3-10% Increase by 3-10% Increase by >10% Little or no change*

Art

ific

ial In

tell

ige

nce

03

http://www.statista.com/statistics/1085908/worldwide-ai-workforce-change-industry

Companies will scale their data infrastructure to stay competitiveForecast revenue big data market worldwide 2011-2027


Further information regarding this statistic can be found on page 8.Source(s): Wikibon; SiliconANGLE; ID 254266

7,612,25

19,6 18,322,6

28

35

42

49

56

64

70

77

84

90

96

103

0

20

40

60

80

100

120

2011 2012 2013 2014 2015 2016 2017 2018*2019*2020*2021*2022*2023*2024*2025*2026*2027*

Ma

rke

t vo

lum

e in

bill

ion

U.S

. d

olla

rs

7

Big

Da

ta &

An

aly

tics

03

http://www.statista.com/statistics/254266/global-big-data-market-forecast

Note(s): United Kingdom, EU; 2018 and 2019

Further information regarding this statistic can be found on page 85.Source(s): European Commission; IDC; ID 113501443

Data economy's impact on GDP in EU and UK 2018–2025

Impact of data economy on overall GDP in the European Union (EU) in 2018, 2019, and 2025

2,6% 2,8%3,4%

4,2%

6,2%

0%

1%

2%

3%

4%

5%

6%

7%

2018 2019 2025 Challenge 2025 Baseline 2025 High Growth

Sh

are

of

GD

P

03

Big

Da

ta &

An

aly

tics

03

http://www.statista.com/statistics/1135014/impact-of-data-economy-on-gdp-eu-uk

Bright future of 5G: boom of investment & adaptation all around the globe

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5G expansion map around the globe

Notes: *commercial services are generally available to customers over a live 5G network. ** the operator has started actual construction/ installation/ deployment and maybe plotting the network in some locations.Source(s): GSA, GSMA

Launched*

Investing

Deploying/ have deployed**

5G

En

ab

led

Se

rvic

es

03

https://www.gsma.com/futurenetworks/ip_services/understanding-5g/5g-innovation/

50%

48%

34%

22%

21%

12%

7%

4%

3%

Developed Asia

North America

Europe

Developing Asia

GCC Arab States

CIS

Latin America

Rest of MENA

Sub-Saharan Africa

The 3GPP-5G standard enables a quick roll out:Developed Asia and North America are the forerunners

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5G Coverage & Connections

Source(s): GSMA-Mobile Economy 2020, Ericsson Mobility visualizer

Global average 20.1%

5G adoption in 2025 (% of connections)

2020 2025

~53%

~15%

5G Coverage in 2025(% of world population)

5G

En

ab

led

Se

rvic

es

03

https://www.gsma.com/mobileeconomy/wp-content/uploads/2020/03/GSMA_MobileEconomy2020_Global.pdf

https://www.ericsson.com/en/mobility-report/mobility-visualizer?f=15&ft=3&r=1&t=18&s=9,10,11,12,13&u=1&y=2020,2025&c=1

The next technological revolution offers huge potential as 5G ecosystem expands – especially in B2B

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Use cases enabled across industry sectors by evolving 5G features*

Note(s): *Expected future progress estimated by PWC & Economic forum, the forecasts and situation as of January 2020 Source(s): PWC & Economic Forum

Speed: 1–5 Gbps

Latency: <20ms

Speed: 10 Gbps

Latency: <10ms

Reliability 99.99%

Latency: <5ms

Reliability 99.99%

Latency: <1ms

Reliability >10 year battery

Devices: up to 1m/km²

Fleet & inventory management &

tracking

Autonomous cars

Expected economic value $13.2 trillion until 2035*

Enhanced mobile Broad

band

2019

Smart home

2020

Consumer AR/VR(Retail)

Smart Factory (Real-Time

Remote Control)

2022

AR/VR in Healthcare

2023

Real time banking

2024

Widespread IoT (Smart cities & agricultures)

20252021

5G

En

ab

led

Se

rvic

es

03

https://www.capgemini.com/de-de/wp-content/uploads/sites/5/2019/06/Digital-Report-%E2%80%93-5G.pdf

https://www.pwc.com/gx/en/about-pwc/contribution-to-debate/wef-the-impact-of-fiveg-report.pdf


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B2B Markets







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Great shift to work remotely will accelerate success of digital first companiesRemote Work

of employees are expecting to work

remotely permanently

31%

Source: Unsplash, Wikibon31

Ma

na

ge

Re

mo

te W

ork

04

Employees value the great benefits of working remotelyBenefits to remote work 2020

Note(s): Australia, Canada, United Kingdom, United States; January 30 - February 10, 2020; 21 years and older; 3000+; Adult professionals who work remotely or have the option to work remotely and are in roles with digital output

Further information regarding this statistic can be found on page 8.Source(s): GitLab; ID 1111396

18%

23%26% 26%

34%36%

33% 32%

53%

19%

15%18%

25%

32%34% 33%

43%

50%

17% 16%13%

22%

28%

33%36%

50%

56%

22% 21% 21%

30%28%

32%

43%

39%

50%

0%

10%

20%

30%

40%

50%

60%

Reduced office

politics

Able to live where

you want to live

Freedom to

travel/relocate

Improved health

(mental, physical,

spiritual, etc.)

Reduced

anxiety/stress

Able to care for

family, pets,

aging/sick relatives,

etc.

Cost of savings Lack of commute Flexible scheduling

Sh

are

of

resp

on

de

nts

USA UK Canada Australia

32

Ma

na

ge

Re

mo

te W

ork

04

http://www.statista.com/statistics/1111396/benefits-of-working-remote-2020

More and more companies face this trend and invest in software to orchestrate remote workB2B tech spending forecast in 2021, by products and services

Note(s): Worldwide; September 2020; 907 respondents; majority of respondents come from the United States

Further information regarding this statistic can be found on page 8.Source(s): TrustRadius; ID 1192744

64%53%

41% 38% 36% 33% 33% 32% 29% 27% 23% 21% 20% 18% 18% 14%

26%35%

40% 43% 45% 45% 42% 52%48% 46%

43% 50% 46%62% 55%

40%

7% 8% 15% 12% 14% 14% 14%11%

13% 18% 25% 22%22%

15%20%

22%

3% 3% 4% 7% 6% 6% 11% 6% 9% 9% 10% 6% 12% 5% 7%23%

0%

20%

40%

60%

80%

100%

120%

Sh

are

of

resp

on

de

nts

Spend more Spend the same Spend less N/A

33

04

Ma

na

ge

Re

mo

te W

ork

04

http://www.statista.com/statistics/1192744/b2b-tech-buyers-prediction-of-spending-by-product-service

Tech modernization bares great chances for strong companies to scale their businesses in various areas Selective areas of technology modernization

SecurityTech Debt

Auto-mation

▪ GrafiK : Bild einer B2B Firma

Plattform-as-a-service

(Cloud)

Micro-services

34

Tech

Mo

de

rniz

ati

on

04

Source(s): Statista TMO35

Cloud Migration will continue to grow exponentiallyDevelopment of Platform-as-a-service revenue in Million USD

13,694 18,00024,774

34,00045,336

60,460

79,000

101,000

125,000

149,207

2016 2017 2018 20242019 2020 2021 2022 2023 2025

04

Tech

Mo

de

rniz

ati

on

Security will be crucial in times of increasing remote workSpending on information security products and services worldwide 2016-2024


Further information regarding this statistic can be found on page 8.Source(s): IDC; Statista; ID 640141

75,582,9

96,3

118,1125,2

174,7

0

20

40

60

80

100

120

140

160

180

200

2016 2017 2018 2019 2020* 2024*

Ma

rke

t in

bill

ion

U.S

. d

olla

rs

36

04

Tech

Mo

de

rniz

ati

on

http://www.statista.com/statistics/640141/worldwide-information-security-market-size


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B2B Markets







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Sizing the opportunityUnderstand the threat and potential for your business and in relevant geographies

Customer Experience/Engagement Make it easier for customers to do business and interact

Omni-channel and Multi-channel StrategiesEnsure similar level of experience to the consumer across channels

Personalization of the marketingMake customers feel special through personalization of campaigns and mailings

Define the future design of your IT backboneUnderstand options and threats of software evolution and derive meaningful but realistic action plan

OperationsLeverage new technology to fuel changes in the world of production and distribution

Build intuitive self-serving business intelligenceImperative in understanding how the sales team is functioning, and how marketing ultimately impacts the bottom line

Digital Transformation at the Organizational LevelLooking at what leadership is involved in decision making, undergo internal process changes, and create new job responsibilities


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1

2

3

4

5

6

7

8

Some options how companies can actively face this software-driven change

Ch

an

ce o

rch

all

en

ge

?0

5

Key take aways

What can you take away from this session?

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• Software has a huge impact on how people live and consume and hence has largely transformed the B2C world

• We are all humans – expectation and behavior also drives business decisions

• Maturing technology, such as AI, Big Data or Platform as a service has a high potential to also disrupt B2B value chains and markets

• Covid-19 was an accelerator for remote work which rewards agile companies – also in B2B

• B2B companies need realize and thoroughly assess the threats and opportunities of software to successfully manage the coming decade of tech transformation

Time to ask your questions!

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• Please use the chat window to ask your questions now.• If you have more questions coming up after the webinar, kindly send them to [email protected].• In the next days, you will receive all answers via Email, alongside today‘s presentation.

mailto:[email protected]

E-MAIL E-MAIL

Peter KautzMD Statista Q

[email protected]

CONTACT US

Pia VanhoefenSenior Event Marketing Manager

[email protected]

Thank you for joining our webinar today!

Please see our website for more information about Statista.

Coming up nextDate: May 19, 2021Topic: Smart MobilitySpeaker: Niels Terfehr & Maria Andrades Sanchez

You will receive today‘s presentation and the Q&As next week via Email.

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Statista presents: Why Software is also eating the B2B world

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