Static Clothing

Intro To Business 1103-12pm.By Brian D. Russell

Mission Statement

• Static Clothing will offer cool, new, original, and alternative clothing designs to young consumers who are looking for an alternative in clothing products from that of the name-brand and mainstream products of major clothing retailers in the market today.

Business Plan Summary

• Why “Static”?• Although “static” by definition means

stationary and unchanging, most people associate the word with electricity and energy, giving the business an “exciting” name.

• Pertains to clothing as well.

Description

• Static is to be a clothing store offering alternative styles and designs to the mainstream, brand-name clothing franchise industry that is prevalent in the consumer market today.

• Differentiating from the mainstream market will attract young, creative and alternatively minded individuals seeking to separate themselves from the mainstream designs of the current market.

General Information

• The first location is to be in a leased business space inside of a mall in Oklahoma City.

• Chosen to help cut costs from building/contracting costs and business site maintenance/repair costs.

• Upon launch will be a private, independently owned company by a organization of entrepreneurs.

Owners

• The owners are a group of 6 ambitious, young entrepreneurs:

• Each owner has high energy, enthusiasm, focus, and dedication to their new business venture.

• All have experience working at a variety of retail businesses.

• All are currently young consumers in the economy today thus know what the young consumer market today is looking for.

• All have a current background in general business education from the University of Central Oklahoma.

Presentation Division.

• The Group of Owners Consists of: Jonathan Alarcon, Brian D. Russell, Jereme Buck, Jordan Wiseley, Brandi Hitz, and Taylor William at the Head Chair of Business Operations.

• Each Owner Will Present a Section of This Business Plan:

Jonathan Alarcon

• Will Discuss the Basic Summary of the Business Plan Including:

• The Chosen Location and Location Information• Ownership Status• Start-Up Costs• Projected Net-Profit

Taylor Williams

• Will Discuss Basic Product Description:• The Product Description and Information• The Design Development• Product Manufacturing• Shipping/Acquiring of the Product to Sales

Location• Projected Production Costs

Jereme Buck

• Will Discuss the Market Analysis Summary:• The Target Consumers• The Existing Market Conditions• The Target Consumer Strategy• Public Promotion/Awareness of the Product

Jordan Wisely

• Will Discuss the Basic Management and Operations of the Company:

• Basic Operations Costs• The Desired Employee Profile• Management Criteria• The Basic Facilities, Equipment, Labor, and

Operations of the Store

Brandi Hitz

• Will Discuss the Future Development of the Company:

• Operations Development• Development Forecast (i.e. Completion and

Opening Dates, Projected Growth, etc.)• Future Goals of the Company• Critical Risks and Potential Problems