CREATE • COMMUNICATE • CONNECT

Tampa13014 N. Dale Mabry, #820

Tampa, FL 33618813.751.0478

OrlandoSunTrust Building

4767 New Broad StreetOrlando, FL 32814

407.571.2469

South Florida5645 Coral Ridge Drive, #324

Coral Springs, FL 33076954.656.6616

STATEMENT OF QUALIFICATIONS

www.Valerin-Group.com

TABLE OF CONTENTSOUR PRESIDENT

OUR TEAM

OUR SERVICES

PUBLIC RELATIONS

PROJECT EXPERIENCE – PUBLIC INVOLVEMENT & PUBLIC INFORMATION

MARKETING EXPERIENCE

BRANDING AND MARKETING

WEBSITES AND SOCIAL MEDIA

MULTIMEDIA AND VIDEO

CASE STUDY – ALERT TODAY, ALIVE TOMORROW SAFETY CAMPAIGN

CASE STUDY – CTFASTRAK

CASE STUDY – LAZZARA YACHTS

AWARDS & ACCOLADES

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As president of The Valerin Group, Valerie offers an authentic and refreshing approach to client relations, marketing and communications services. Each member of her carefully selected team possesses a wide range of knowledge and expertise, making Valerin extremely versatile in its service offerings and highly capable of achieving the client’s desired goals and outcomes. Valerie guides the firm’s mission, vision and values by promoting a high standard of excellence, and is actively engaged with and supportive of her team, facilitating creativity and collaboration. With more than 26 years of experience in public relations, marketing, and project management, Valerie realizes the importance of effective community outreach and the power of public participation in ensuring project success.

Valerie Ciudad-RealPresidentAccount Executive

OUR PRESIDENT

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Valerin’s talented team of marketing and communications professionals has a proven track record for creating successful, award-winning marketing and branding campaigns, communications strategies, and public awareness plans for a variety of public and private sector clients. With more than 200 years of combined experience and providing services on more than 500 projects, our team has the proven experience and skills to help our customers succeed in accomplishing their marketing and communications goals.

ABOUT VALERIN

William is a strategic, results-oriented professional with over 30 years of AEC industry experience. Through situational analyses and open lines of communication, William guides and facilitates the assessment of organizational strengths and weaknesses; helps to refine goals and objectives; and identifies ways to effectively leverage and maximize relationships, resources and opportunities in helping clients to achieve their organizational goals.

Trudy is a skilled graphic artist, public information, and community outreach professional with over 27 years of experience working with both public and private sector clients. She has extensive knowledge in the development and implementation of public information and community awareness plans, is an expert at stakeholder interface, and regularly serves as spokesperson to the media. She is highly competent in the areas of program management, and media and government relations and communications to further the enhancement of public outreach initiatives.

Kelly’s professional career spans three decades and is heavily concentrated in providing public involvement for PD&E, design, and design-build transportation projects. Kelly’s specialized graphic art skills, combined with her careful attention to technical details, allows her to translate complex project materials into information that is clear and comprehensible. She is collaborative and resourceful in the coordination and development of public involvement and outreach programs and initiatives and is intuitive and creative in developing materials that are relevant and effective.

Alice is a seasoned communications professional with over 18 years of experience in developing communications and outreach plans, creating and distributing collateral materials, and coordinating and conducting public meetings and special events. Alice is bilingual in English and Spanish and is an accomplished Spanish interpreter. She provides translation services in both verbal and written forms, using her communication skills to broaden and enhance public reach.

Chief Operating Officer | Senior Business Consultant

Trudy GerenaWilliam Ciudad-Real, PE Alice Ramos

Kelly Hiden

OUR TEAM

Public Involvement | Communications Specialist

Experience

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Sandra is a highly skilled public relations professional with more than 20 years of experience in providing public information and outreach support. She serves as an effective client representative in communicating with and responding to stakeholder and media inquiries and is committed to delivering results that increase public awareness. Sandra’s genuineness allows her to establish and maintain a positive interface with members of the media and the public.

Sandra Mancil, APR

Senior Community Outreach Specialist

Senior Community Outreach SpecialistCreative Services

Business ManagerBilingual Translation Services

Senior Community Outreach Specialist

Tiffani is an experienced communications professional with a passion for relationship-building, public engagement and achieving client outreach goals and objectives. Her 10 years of diverse public relations, community outreach, and social media management experience gives her an excellent skill set and strong communications foundation. Tiffani has also developed and implemented strategic communication plans for both private and public-sector clients. She has an in-depth understanding of the creative collaboration process necessary to facilitate public understanding of the purpose, issues, and benefits of a project.

Tiffani Wilshire

Cynthia McGrail

Angel is an established communications professional experienced in community outreach and public involvement. Having worked on major infrastructure projects, Angel is adept at providing public information, serving as a media spokesperson and engaging with stakeholders. She is well versed in developing and implementing community awareness plans, organizing public meetings and developing project-specific collateral materials. As a former newspaper reporter, Angel has substantial experience working with public sector entities, community organizations, special interest groups, elected officials and the general public.

Tina spent nearly 15 years with the Tampa - Hillsborough Expressway Authority (THEA) providing executive-level support with a heavy involvement in operational and project-related initiatives. Throughout her time with THEA, Tina engaged in regular communications with city and county agencies, boards of directors, offices of elected and appointed officials, customers, and citizens. Her articulation, resourcefulness, ability to collaborate, and keen eye for detail, equip her with the dynamics needed to ensure that all elements of tasks and assignments are completed accurately, timely, and efficiently.

Cynthia brings over 25 years of strategic communications, marketing and media expertise to Valerin. As the Director of Incite Austin, she led an award winning team that produced hundreds of high impact public awareness and behavior change campaigns for government and non-profit clients in transportation, healthcare, utilities and education. In her most recent role Cynthia led marketing and public relations for transportation technology firm Metropia, Inc. and market launches for their mobile app (Metropia) that incentivizes travelers to engage in a variety of mobility options to help reduce traffic congestion in their communities.

Angel Streeter Gardner

Community Outreach Specialist

Senior Marketing | Branding SpecialistCommunications Specialist Creative Director

Public Relations | Communications Specialist

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Tina AllenCommunity Outreach Specialist

Marketing Coordinator

Katie is recognized for her creativity and innovative solutions, and is a standout for her ability to articulate clients’ visions across multiple platforms and communications channels. With over 15 years of experience directing large, creative teams and managing successful marketing and branding programs, Katie is an expert at conceptualizing and orchestrating marketing and advertising campaigns that effectively establish and reinforce brand images.

Over the course of his 32+ year career in marketing and graphic design, Chuck has earned multiple gold and silver Addy awards, as well as a Clio award, for his design work. He specializes in both traditional and non-traditional media and has served as creative director and project manager throughout his career. Chuck has a proven track record of success in creating marketing strategies that effectively connect client messages with target audiences through the incorporation of a variety of graphic elements to achieve effective project designs.

Katie Johnson Chuck Thompson

Our Services

Commitment

Public Relations• Public Involvement• Public Information• Community Outreach• Bilingual Translation Services• Special Events

Branding and Awareness• Identity Development• Logo Design• Style Guides• Brochures• Newsletters

Marketing• Focus Groups / Market Research• Campaign Strategy• Displays / Exhibit Support• Annual Reports• Specialty Promotional Items

Advertising• Television Commercials / Infomercials• Radio• Direct Mail• Newspaper / Magazine Ads• Billboards

Inbound Marketing• Website Design / Development• Domain Registration / Hosting• Pay Per Click (PPC) Campaigns• Search Engine Optimization (SEO)• Social Media Strategy• Mass Text Messaging• Email Blasts

Videography / Photography• Video Productions• Television Commercials• Documentaries• Public Service Announcements• Lifestyle Photography• Headshots4

PUBLIC RELATIONSPublic InvolvementValerin develops customized public involvement programs that identify all relevant stakeholders and are sensitive to the demographics of an affected community. Through public meeting forums, mail-outs, project collateral materials, and engineering visualization graphics, we proactively initiate ways to contact and inform people. Our approach is to create sustainable positive relationships that promote trust and focus participation on decisions and solutions rather than on conducting participation activities because they are required. This approach allows our clients to partner with their target audience to explore the best approach to effectively addressing the most challenging issues in a constructive way emphasizing individualized context sensitive solutions.

Public Information Valerin has provided public information services on hundreds of transportation projects and understands firsthand the important role that public information plays during the construction process. We start with a detailed Public Information Plan that is tailored to meet the specific needs of a project. This is what we use as our “road map” to carry out the various communication techniques to provide project updates and notifications about construction activities, and other pertinent project-related information. A well planned public information initiative leads to transportation improvements that meet community needs and desires, provides greater acceptance of projects, promotes a sense of community, and enhances agency/client credibility.

Bilingual Translation Valerin offers in-house professional English and Spanish translation and bilingual services. Our Spanish translators are experienced and devote special care to translating materials such as press releases, fliers, newsletters, and websites using general terms that can be understood in multiple dialects. Valerin is able to provide Spanish/English professional interpreters in person, at public meetings and via telephone. Our qualified Spanish translators are native Spanish speakers and are able to express messages correctly, facilitating a transparent, accurate and effective communication between our clients and those who speak Spanish.

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PROJECT EXPERIENCEPUBLIC INVOLVEMENT• Seminole Blvd. from N. of 101st Ave. N. to East Bay Dr., FDOT District

Seven, Pinellas County, FL• Loxahatchee Road from Arthur Marshall Loxahatchee Refugee to SR-7/

US-441, FDOT District Four, Broward County, FL• Spruce Street Corridor Improvements, City of Tampa• Green Spine Cycle Track, City of Tampa• Districtwide Safety Studies Consultant Contract, FDOT District Three• Safety Study & Minor Design Continuing Services, FDOT District Seven• Drew Park CRA Stormwater Improvements, Phase 4 – Streetscape

Improvements, City of Tampa• SR 40 Downtown Ocala Pedestrian Improvements, FDOT District Five• I-95 at Copans Road Interchange, FDOT District Four, Broward County, FL• SR-9/I-95 from SW 10th St. to Hillsboro Blvd. PD&E Study, FDOT District

Four, Broward County, FL• Districtwide Misc. Drainage Design Services, FDOT District Five• Misc. Planning & Design Services, Tampa-Hillsborough Expressway

Authority, Tampa, FL• SR 600/SR 500/US 441 from S. of SR 482 (Sand Lake Road) to N. of SR

482, FDOT District Five, Orange County, FL• SR 44 from 1900’ W. of CR 437 to Volusia County Line, FDOT District

Five, Volusia County, FL• 14th Ave. from Hallandale Beach Blvd. to Sheridan Mobility Project,

Broward County, FL• LYNX, SR 436 Transit Study, Orlando, FL• Hillsborough Area Regional Transit Authority (HART) Transit

Development Plan/Comprehensive Operations Analysis, Tampa, FL• Districtwide Public Involvement Services Consultant, FDOT District One• Districtwide Community Awareness Consultant, FDOT District Five• I-4 Ultimate Improvement Project, Public Involvement Services, FDOT

District Five, Orlando, FL• SR 5/US 1 from south of Suntree Boulevard to north of Suntree

Boulevard, FDOT District Five, Brevard County, FL• SR 528 from east of SR 524 (Industry Road) to east of SR 4, FDOT District

Five, Brevard County, FL• SR 44 from US 27 to US 441, FDOT District Five, Lake County, FL• SR 464 at SE 53rd Avenue, FDOT District Five, Marion County, FL• SR 9/I-95 from SW 10th Street to Hillsboro Boulevard, FDOT District

Four, Broward County, FL• SR 500/US 441/S. Pine Avenue from SE 10th Avenue to SE 31st Street,

FDOT District Five, Marion County, FL• SR 5/US 1 south of Suntree Boulevard to north of Suntree Boulevard,

FDOT District Five, Brevard County, FL• SR 70 at US 41, FDOT District One, Manatee County, FL• SR 15 (South Conway Avenue) just north of Hoffner Avenue Median

Modification, FDOT District Five, Orange County, FL• SR 50 at Windover Way Access Management Public Hearing, FDOT

District Five, Brevard County, FL• SR 200 from North of the Citrus County Line to south of County Road

484, FDOT District Five, Marion County, FL• SR 44 from US 27 to US 441 Public Hearing, FDOT District Five, Lake

County, FL• SR 76 (Kanner Highway) Design-Build Reconstruction from SW Lost

River Road to south of SR 714 (SE Monterey Road) Design-Build Project, FDOT District Four, Martin County, FL

• SR 528 from east of SR 524 (Industry Road) to east of SR 4, FDOT District Five, Brevard County, FL

• SR 44 (Lytle Avenue) between Palmetto Street and Live Oak Street, FDOT District Five, Volusia County, FL

• SR 406 from east of Petty Circle to Washington Avenue (US 1), FDOT District Five, Brevard County, FL

• SR 551 (S. Goldenrod Road) at Quail Pond Street and State Road (SR) 551 (South Goldenrod Road) at Mai Tai Drive, FDOT District Five, Orange County, FL

• SR 434 at Calabria Drive, FDOT District Five, Seminole County, FL• SR 426 (Aloma Avenue) at Tangerine Avenue and SR 551 (North

Goldenrod Road) at Georgeann Street, FDOT District Five, Orange County, FL

• SR 436 (E. Semoran Boulevard) at Roger Williams Road Access Management Public Hearing, FDOT District Five, Orange County, FL

• Tri-County Trail from Pasco County Line to south terminus of Starkey Trail, FDOT District Seven, Pasco County, FL

• SR 500 (US 441) from north of CR 437 to north of Junction Rd, FDOT District Five, Orange County, FL

• US 441 from South of Taft Vineland Road to south of the Beachline (SR 528), FDOT District Five, Orange County, FL

• Jacksonville Transit Study, Jacksonville Transportation Authority, Jacksonville, FL

PUBLIC INFORMATION• Wave Streetcar, Community Outreach Services, FDOT District Four,

Broward County, FL• Southern Blvd. Bridge Construction Project, FDOT District Four, Palm

Beach County, FL• Flagler Bridge Construction Project, FDOT District Four, Palm Beach

County, FL• Districtwide Public Communications for Misc. Construction Projects,

FDOT District Four• Overhead to Underground Conversion of Utilities, Town of Longboat

Key• Anna Maria Force Main 5 Replacement, Manatee County• North Palm River Drinking Project, Hillsborough County• 44th Ave. E. from 45th St. E. to Plaza E. (Braden River), Manatee

County• 44th St. E. from 19th St. Ct. E. to 30th St. E., Manatee County• 44th Ave. E. from 30th St. E. to 45th St. E., Manatee County• Dale Mabry Wastewater Diversion Design-Build Project (Phase I -

Dale Mabry Diversion Pipeline Construction) - Part of the Northwest Hillsborough Wastewater Consolidation Program, Hillsborough County Public Utilities Department, Hillsborough County, FL

• Dale Mabry Wastewater Diversion Design-Build Project (Phase II - Dale Mabry Plant Demolition & Pump Station Construction) - Part of the Northwest Hillsborough Wastewater Consolidation Program, Hillsborough County Public Utilities Department Construction, Hillsborough County, FL

• I-75/University Parkway “Diverging Diamond” Interchange (DDI), FDOT District One, Sarasota/Manatee Counties, FL

• General Engineering Contract (GEC), FDOT District One/Bartow Operations, Bartow, FL

• East Oak Street from Brevard Avenue (US 17) to Volusia Avenue and Volusia Avenue from East Oak Street to East Magnolia Street/SR 70 eastbound, FDOT District One, Desoto County, FL

• SR 70 Westbound (West Hickory Street) from North Lee Avenue to North Orange Avenue, FDOT District One, Desoto County, FL

• SR 78 from Herbert Hoover Dike to Canal Boat Ramp, FDOT District One, Glades County, FL

• SR 64 from Pear Street to east of Cracker Trail (Zolfo Springs), FDOT District One, Hardee County, FL

• Valerie Boulevard from US 27 to Memorial Drive, FDOT District One, Highlands County, FL

• SR 66 at US 27, FDOT District One, Highlands County, FL• Okeechobee Trail Head Improvements, FDOT District One,

Okeechobee County, FL• SE 34th Avenue (Everglades Boulevard) (28th Street/25th Street)

from US 98/441 to south of SR 710, FDOT District One, Okeechobee County, FL

• South 6th Street from Wood Avenue to US 17/92 (Hinson Avenue), FDOT District One, Polk County, FL

• SR 539 (Kathleen Road) from Pear Street to Belle Grove Street, FDOT District One, Polk County, FL

• SR 17 at Hunts Brothers Road Roundabout, FDOT District One, Polk County, FL

• SR 33 at Deen Still Road Roundabout, FDOT District One, Polk County, FL

• SR 659 (Combee Road) from East Main Street to north of US 92 in Lakeland, FDOT District One, Polk County, FL

• SR 60 from Van Fleet Drive to Connersville Road, FDOT District One, Polk County, FL

• I-4 Emergency Services Cross-over near SR 33, FDOT District One, Polk County, FL

• Upper Legacy Trail Structures along the east side of Lake Hancock, FDOT District One, Polk County, FL

• Multiple Street Lighting projects in Fort Meade and Mulberry, FL, FDOT District One, Polk County, FL

• Peace River Trail in Fort Meade, FDOT District One, Polk County FL• I-4 from CR 557 to the Osceola County Line, FDOT District One,

Polk County, FL6

Manatee County Fort Hamer Bridge Groundbreaking

Fort Hamer Bridge Ground Breaking Ceremony

I-75 / University Parkway Diverging

Diamond Interchange Ground Breaking

EVENTS• US 17 from Van Fleet Drive to 1st Street, FDOT District One, Polk County, FL• SR 540 (Cypress Gardens Boulevard) from 2nd Street SW to 10th Street SE,

FDOT District One, Polk County, FL• US 27 from south of Eagle Ridge Mall Entrance to north of SR 540, FDOT

District One, Polk County, FL• SR 33 (Commonwealth Avenue) from I-4 to Clearwater Avenue, FDOT District

One, Polk County, FL• I-4 BOLD Landscaping project and US 98 Landscaping in downtown Bartow,

FDOT District One, Polk County, FL• US 98 north of Sam’s Club, FDOT District One, Polk County, FL• SR 544 at US 27 Intersection Improvements, FDOT District One, Polk County,

FL• Haines City Trail from Grace Avenue East to Lily Avenue, FDOT District One,

Polk County, FL• SR 60 from west of Saddlebag Lake Road to east of Sam Keen Road, FDOT

District One, Polk County, FL• SR 37 (South Florida Avenue) from Young Place to Palmola Street, FDOT

District One, Polk County, FL• Denison Middle School Safe Routes to Schools, FDOT District One, Polk

County, FL• SR 572 (North and South Parkway Frontage Roads), FDOT District One, Polk

County, FL• I-4 Fog Detection System from Polk Parkway to Osceola County Line, FDOT

District One, Polk County, FL• Lake Alfred Pedestrian Bridge over US 17/92, New Construction, FDOT

District One, Polk County, FL• US 17 Resurfacing from Bear Creek Apartments to Bartow Road, FDOT

District One, Polk County, FL• SR 33 Resurfacing from Haynes Circle to Withlacoochee Bridge, FDOT District

One, Polk County, FL• SR 60 Resurfacing and Box Culvert Replacement from CR 630 to the

Kissimmee River, FDOT District One, Polk County, FL• SR 17 at SR 544/CR 544 Intersection Widening and Improvement, FDOT

District One, Polk County, FL• Fort Fraser Trail Bridge Replacement over Banana Creek, FDOT District One,

Polk County, FL• SR 33 at Socrum Loop Road Intersection Improvements, FDOT District One,

Polk County, FL• Saddle Creek Drive and Old Dixie Highway Sidewalk Safety Project in

Auburndale, FDOT District One, Polk County, FL• US 92 Resurfacing and Bridge Joint Replacement from Walker Road to

Jersey Road in Auburndale, FDOT District One, Polk County, FL• US 98 Drainage Improvements at Old Stokes Road in Frostproof, FDOT

District One, Polk County, FL• SR 37 Median Modification at Lake Harris Drive/South Lakeland Road, FDOT

District One, Polk County, FL• SR 546 Concrete Replacement and Trail Construction, FDOT District One,

Polk County, FL• CSX Railroad Bridge Reconstruction and Weekend Closure of I-4, FDOT

District One, Polk County, FL• SR 540 Widening, Resurfacing and Median Modification in Winter Haven,

FDOT District One, Polk County, FL• SR 60 at South Creek Drive and Willow Oak Drive Median Modifications in

Mulberry, FDOT District One, Polk County, FL• SR 37 at CR 630 Intersection Improvements, FDOT District One, Polk County,

FL• SR 37 at W. Pipkin/Lake Miriam Drive Intersection Improvements, FDOT

District One, Polk County, FL• Lake Alfred Safe Routes to Schools Sidewalks Near Polk Elementary School

in Lake Wales, FDOT District One, Polk County, FL• SR 60 at Diesel Road Signal Upgrade and Intersection Improvement, FDOT

District One, Polk County, FL• SR 572 (Airport Road) at CR 542 (Old Tampa Highway) Widening and

Intersection Improvements Rock Ridge Road bridge replacement in Green Swamp, FDOT District One, Polk County, FL

• US 98 resurfacing from Fletcher Park to Lemon Street near Lakeland High School, FDOT District One, Polk County, FL

• County Line Road at I-4 Resurfacing and Signal Improvements Design-Build Project, FDOT District One, Polk County, FL

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MARKETING EXPERIENCEMARKETING | CAMPAIGN INITIATIVES• LYNX, Orlando, FL, 25th Anniversary Marketing Plan • TEAMFL, Florida (state-wide), Graphic Design & Video Production • Continuing Services Contract for Modal Office Outreach Support,

FDOT District Five, Orlando, FL, Website & Graphic Design • AREHNA Engineering, Inc., Tampa, FL, Graphic Design • Children’s Board of Hillsborough County (CBHC), Tampa, FL,

Graphic Design & Spanish Translation • I-75/University Parkway “Diverging Diamond” Interchange (DDI),

FDOT District One, Sarasota, FL, Website Design & Maintenance• PCL Construction and Partners, Tampa, FL, Graphic Design • Creative Services Contract for “Alert Today, Alive Tomorrow”

Safety Campaign, Center for Urban Transportation Research (CUTR)/FDOT, FL (state-wide), Campaign Concept Development, Focus Group Testing, Television Spots, Print Collateral, Outdoor Advertising, & Comprehensive Media Distribution Plan

• 44th Avenue East from 19th Street Court East to East of 30th Street East Construction Project, Manatee County, FL, Graphic Design

• I-4/SR 559 Interchange Improvements, Auburndale, FDOT District One, Polk County, FL, Website Design

• Fort Hamer Bridge Construction Project, Manatee County, FL, Graphic Design, Website Design & Maintenance

• Central Florida Free Clinic, Orlando, FL, Graphic Design• KCA Engineering, Tampa, FL, Graphic Design• Hillsborough County Wastewater Consolidation Project,

Hillsborough County, FL, Graphic Design• US 98 Project, FDOT District One, Polk County, FL, Website

Development & Maintenance• I-75 from north of River Road to north of SR 681, FDOT District

One, Sarasota County, FL, Logo Development, Website Development & Maintenance,

• Moore Stephens Lovelace, PA, Promotional/Marketing Images & Materials

Marketing

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BRANDING | MARKETING

BrandingValerin offers a full suite of branding services from evaluating a brand’s core strengths and weaknesses, to identifying how that brand engages our clients’ target audience. Our broad experience across digital and traditional channels and platforms encompasses a unique set of disciplines providing our clients with the highest level of in-house expertise to help our clients build a brand identity that represents who they are and better position their brands in a competitive marketplace. Valerin understands the key drivers that will lead to brand adoption and brand loyalty. We help our clients communicate product and service benefits in a targeted manner so that their prospective customers see them as the only one to provide the solution or service they need. Our brand portfolio of services includes:

• Brand Strategy• Brand Equity Research• Brand Development• Brand Analysis• Logo Development• Style Guides• Corporate Visioning• Brand Positioning • Brand Engagement

MarketingMarketing is the process of teaching consumers why they should choose a product or service over another one. Valerin’s marketing strategy takes into account everything that the customer experiences when they come to your business. This includes advertising, what they hear, the customer service that they receive, and the follow-up care that is provided. The key is finding the right method and defining the right message to use to educate and influence your consumers. Valerin’s approach to providing marketing services consists of a tightly integrated effort to discover, create, arouse, and satisfy a customer’s needs. Valerin’s marketing services include:

• Strategic Marketing Plans• Plan and Budget Development• Social Media• Digital Marketing• Promotional Material Design• In-house Visualization Services

Creative9

AdvertisingValerin subscribes to a less is more philosophy towards our advertising services. With any advertisement, the time-frame to make an impression on prospective clients and customers is often limited to a matter of seconds. Valerin develops concise, coherent ads that effectively connect with people. We understand that people don’t search for ads. The ads Valerin creates for our clients are memorable and easily recalled. Our ads are written and designed to emotionally connect with their target audience and drive consumer behavior. They contain authentic content that entertains and educates in quick doses creating a personalized experience. Valerin utilizes strong visuals, effective headlines, and well written copy to engage the observer and to compel them to take action. Our advertising services include:

• Website advertising• Promotional marketing• Direct mail• Email marketing• Point of Sale• Media Buying• Radio• Television• Newspapers and magazines• Billboards

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With easy, hassle-free transportation

to and from the airport, a safe and

secure facility with shopping and

restaurant choices, you will feel

comfortable and relaxed whether

waiting for a departure or just arriving.

Welcome to the start of your travels.

www.flytallahassee.com

Tallahassee, along with more than

32 counties throughout Florida,

Georgia and Alabama, calls the

Tallahassee Regional Airport home.

And you can too.

Our Mat Is

Always Out

WEBSITES | SOCIAL MEDIA

Website Design and DevelopmentWebsites are an essential component of doing business. They function as a business tool and also serve as a valuable element of a company’s marketing strategy. Valerin recognizes that the internet is an interactive, dynamic, and rapidly changing communications medium. Our websites reflect the fundamental traits and characteristics to meet our clients’ specific needs by incorporating customized design and functionality consistent and up to date with advancing technology. We do this by using modern and innovative design methods to create well organized, content driven, visually appealing, responsive, and easy to navigate websites. Valerin websites are optimized for performance with quick and efficient loading capabilities. Our operating systems and software configurations are compatible with all major browsers and platforms. Valerin’s websites maintain a proven track record of successfully promoting our clients’ brand identity and conveying their professionalism. We teach our clients how to increase and track their site traffic, and can provide reliable and all-inclusive oversight at an affordable rate. Valerin prides itself on having an insight driven staff who understands their customers and delivers on all performance objectives.

Valerin’s development team is able to assist you with:• Responsive Website Design• Search Engine Optimization• Mobile Application Development• Custom Content Management Systems• E-Commerce Development• The Latest User Interface Technology

Social Media StrategiesTechnology has also changed the way we do business, and today’s digital marketing strategy requires an interactive mindset to meet the needs of daily success in social networking. The emergence of social media carries the promise of a new social contact between brands and marketers based on more reciprocal one-to-one communications. Valerin’s communications team is dedicated to meeting the growing demand for professional advice regarding social media, digital marketing, and the rapidly changing advances in those technical applications. We are well-versed in the two-way dialogue a successful internet marketing campaign demands. Valerin believes that a social media strategy should be unique, and we tailor our approach to meet your specific needs. We can track, measure and optimize the “buzz” that is generated as part of an effort to respond and engage stakeholders through social networks like Facebook, Instagram, Twitter, MySpace, Hi5, LinkedIn and more. Delivering and managing your online reputation with your clients and stakeholders is a key part of our digital media process. Valerin’s social media team is able to assist you with:

• Strategy, Implementation, Consultation, and Best Practice Policy

• Training Specific for Social Networking• Online Reputation Monitoring and Management• Execution for Small Business• Creating Content, Posting, Engaging, and

Monitoring Services• Facebook, Twitter, LinkedIn, blogs, etc.

Internet Strategies11

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MULTIMEDIA | VIDEO

Florida Department of Transportation I-4 Service Video “I-4 Ultimate”

Lazzara International Yachts 95LSX Model Launch “The Point of Departure”

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Lazzara International Yachts 95LSX Model Launch “The Point of Departure”

MiamiDDA Public Information Video “State of Downtown”

Tallahassee Regional Airport 30 Second Television Commercial“The Way Travel Should Be”

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These and many more video samples can be viewed on our YouTube page at www.youtube.com/user/ValerinGroup

Campaigns

Alert Today, Alive Tomorrow Safety CampaignClients: Florida Department of Transportation and the Center for Urban Transportation Research

The Center for Urban Transportation Research (CUTR) selected Valerin to develop new campaign concepts for the Florida Department of Transportation’s (FDOT) “Alert Today, Alive Tomorrow” pedestrian and bicyclist safety initiative. Chuck Thompson led the Valerin team as the Creative Director and was tasked with creating over 24 different campaign concepts. These concepts were paired down to four detailed campaign concepts and then presented to focus groups in Tampa, Orlando, Miami and Jacksonville. After compiling all of the data collected from the focus group testing, the information was included in an organized and detailed report. Based upon the feedback, Valerin then moved forward with designing and developing one main campaign consisting of six overall messages that focused on the main safety issues. Once the messages were solidified, our team identified talent to use in photoshoots, videos and for the possibility of being involved in special events. Instead of

going through a traditional talent agency, we decided to use children from local area schools. This helped keep the campaign “real” and also contributed to a reduction in the costs associated with using agency talent.

From this point, Valerin designed and developed print collateral to be used in newspapers, fliers and posters. We then created outdoor advertising for billboards and bus and car wraps. Next, we produced two :30 second and two :15 second television spots. The videos were also to be utilized to create small Internet streaming clips. Here are links to those videos: https://youtu.be/heIjWauA-Jk and https://youtu.be/ FCywmpQS-T4. We also created a framework and copy points for radio.

After completing all media collateral, our team took the existing market research and data from FDOT on pedestrian and bicyclist crashes and fatalities, and created a strategically focused media distribution plan. Valerin worked closely with media advertising companies to make sure we could reach targeted demographics with maximum coverage at the very best pricing.

CASE STUDIES

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Campaigns

CTfastrakClients: Connecticut Department of Transportation Bus Rapid Transit Lanes

Chuck Thompson was brought in through the engineering company of Michael Baker Jr. Inc. located in Hartford, Connecticut, to provide creative services for the CTfastrak project. This project consisted of a 9.4 mile busway connecting Hartford and New Britain with 11 landscaped transit stations and a five mile multi-use trail. The project was budgeted at $567 million with two-thirds of the money coming from the Federal Transit Administration’s New Starts Program. Chuck was tasked with redesigning and redeveloping the Connecticut Department of Transportation’s (CTDOT) project website. The scope of work quickly expanded after CTDOT saw the depth of Chuck’s experience and expertise in marketing and branding. The focus was to develop and launch an interactive, user friendly website that would be a portal of the vision that CTDOT has for the future of public transportation in Connecticut. In conjunction with the website, he positioned the branding of CTfastrak as it relates to the other services provided by CTDOT. Once branding was in place, Chuck developed a multi-phased marketing plan focused on the construction, pre-launch and launch of the CTfastrak service. Chuck also was asked to design the exterior branding of the buses to be used on the beltway.

RESULTS: The redesign of the website and development of the marketing and branding plan significantly increased traffic over the year to date numbers. By repositioning the branding and messaging of the project, resulted in what was once a negative and politically charged transit system becoming a positive move in the direction of future transit growth and economic viability. Local and national politicians that were once opposed to the project, have now become champions on the beltway.

CASE STUDIES

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.com

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www.CTfastrak.com

10261026

.com

www.CTfastrak.com

CTfastrak Branding Vehicle

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Campaigns

LSX 75 Sport Yacht LaunchClients: Lazzara International Yachts

In Early 2007, the owner of Lazzara Yachts decided to create a paradigm shift for his company. The company had been very successful at building large luxury yachts, but he wanted to create a blended vessel. He wanted one that still kept the luxury and amenities of the traditional yacht, but also had a sleek style and could move faster through the water than standard large vessel propulsion. So he dreamed up a design for the first Lazzara “sport yacht.” From the beginning of the process, he involved Chuck Thompson as part of the marketing team. The team was asked to brand and come up with a new way of marketing the yacht. After going through a branding process, it was decided that the sport yacht would be called the LSX which stood for Lazzara Sport Express. That was the birth of the LSX75.

Most yacht manufacturers usually do a client unveiling of a new design before the build ever starts. Since most yachts take an average time of 12 months to build, waiting to have a completed model done before trying to sell it is a risky move. Our marketing team decided to pitch the idea of the exact opposite, to build the yacht in secrecy, and then to unveil it, not to the buying public, but to captured media at a press event. The owner loved this idea. So the yacht was engineered and built in a secure enclosed facility. When the time came to do open water testing of the vessel, it was done in the middle of the night, so no one would see what was out running the waters of the bay.

This brings us to the second part of the paradigm shift. Instead of using the traditional large diesel engines found in all luxury yachts, it was decided to reach out

to Volvo Penta. At the time, they had developed a new forward thrust engine configuration which was taking the small boating community in Europe by storm. The team proposed that they build a larger version of the engine to propel the new sport yacht, but rather than use 2 engines, we wanted to use 4! This was so out of the box that Volvo Penta could not wait to partner with Lazzara on this amazing product.

After 11 months of secrecy for two of the largest companies in the industry, the yacht was finally completed. The marketing team decided to create a special press event just prior to the 2008 Ft. Lauderdale International Boat Show, the largest boat show in the world. The idea was to cause a huge press explosion just prior to the show, so when the new sport yacht arrived it would be the talk of the show. It worked brilliantly.

For the press event, reporters and bloggers were invited from all around the world. Not just industry reporters, but reporters from magazines like popular mechanics, newspapers from yachting destinations like California and Rhode Island in the United States, to Monaco and Dubai from across the ocean. The yacht was fully draped in cloth that would fall at the unveiling. No small task for a boat that was 75’ in length and sat 3 stories high on dry land. All the press believed it was going to be the same style of Lazzara yacht, but bigger. So when the curtain dropped, there was a gasp, stunned silence, then massive applause. After that, the LSX was on the cover of every industry magazine, reviewed in article after article from every type of news source. By the time the LSX arrived at the Ft. Lauderdale Boat Show, clients were lined up to place an order. The yacht sold out 3 years in advance over that weekend. It was the most successful launch of any model that Lazzara had ever achieved.

CASE STUDIES

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AWARDS | ACCOLADES

Anna Maria Boardwalk and Landscaping, FDOT District OneAnna Maria Island, Florida, Manatee CountyCommunity Awareness CampaignValerin staff provided public involvement and outreach for the Florida Department of Transportation in support of this American Recovery and Reinvestment Act funded project. Responsibilities included issuing media advisories, development and distribution of collateral materials, and coordination and facilitation of the project’s public meeting. Valerin served as the liaison between project staff, the City of Bradenton Beach, the Southwest Florida Water Management District, the Florida Department of Environmental Protection, and volunteer organizations as a result of the state sea turtle nesting season along the Florida Wildlife Coastal Control Line. Valerin played an integral role in helping to mediate work schedules, lighting restrictions, and time-line challenges that existed as a result of environmental regulations and significant public attention. Special outreach coordination was also required as a result of this beach community’s fluctuation in population during tourist season and from seasonal residents.

FTBA AWARDS | COMMUNITY AWARENESS

SR 789 from Longboat Key Pass Bridge to South of Cortez RoadSarasota, Florida, Sarasota / Manatee CountiesCommunity Awareness CampaignValerin staff provided public involvement and outreach for the Florida Department of Transportation in support of this American Recovery and Reinvestment Act funded project. Planning for this project presented a unique process that involved extensive community input and collaboration with the City of Anna Maria and project staff to reach a consensus on every aspect of the boardwalk’s design. The residents of Anna Maria Island were adamant that the new boardwalk have the look and feel of a structure that had been in place for decades blending in with the natural ambiance of the island. Opinions varied about every detail of what would become a landmark on the island. Valerin supported these initiatives helping to promote a partnering environment with both permanent and seasonal residents at numerous City Council meetings over the course of a year prior to construction. Valerin created and conducted a public education presentation for the Anna Maria Rotary Club, and developed and maintained the www.MySR789.com website. Additional responsibilities included issuing media advisories, development and distribution of collateral materials, and coordination and facilitation of the project’s public information meeting.

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ADDY AWARDSGold Addy (Campaign) AMSCOT, local region. The campaign, “You’re OK With Us,” brought a huge amount of brand awareness to AMSCOT and increased their growth 130% during the two year campaign.

Silver Addy (Outdoor Advertising) Orange Blossom Groves. The traditional mailing of boxed fruit was taken to the digital age with the “Click and Ship” campaign. It showed an easier way of ordering gift fruit through the Orange Blossom Groves website.

CLIO AWARDGold Clio (Television Commercial) Jaguar, North America. The 60 second commercial was produced to promote the new model as “Performance Art.” The commercial aired on national network and cable channels.

Accomplishments

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Create • Communicate • Connect

www.Valerin-Group.com