STATEMENT OF INTENT

Kira Cissell

GENRE

I decided the genre of my music magazine whilst annotating the four magazines with their double

page spread and content. I decided I wanted the genre of my magazine to be country music. Country

music is a niche market in England and over all Europe but its mainstream in America. The reason

why its niche is because only a small percentage of the population like this kind of genre in Europe

and more adults than children like the music. I also thought of doing country music because no one

else would pick this because everyone would use mainstream music for their genres for their

magazines. There is publicity for this genre at certain points around the world, for example;

Nashville (Tennessee) and England (West End) even though country music is growing in many other

countries around the world, this is why country music is now becoming mainstream because of the

growth of this music. This allows me to focus purely on this genre in my questionnaire. This allows

me to explore the different conventions and sub-conventions of country music. It also allows me to

explore how far country music has come since it started, there are not many magazines on this topic

for sale in the UK but in the USA there are a lot of different ones you can pick from.

TARGET AUDIENCE

I have a lot of knowledge of the target audience for country music, it has a

wide age range for it’s audience. With that in mind I am going to only focus

my target audience on people aged 15 to 45. This allows me to focus on

the target audience and their needs for my magazine. It will be easy and

hard to know what content my audience wants to see in the magazine

since my target audience is such a wide range of people , so they might

like similar music. The target audience is going to be mainly males because

more males are interested in country music than females but there are still

quite a lot of females interested in this genre of music. Looking at that, I

have to cater for both genders in my magazine. The magazine will be for

the niche and mainstream market.