State of the Asian Sports Industry

State of the Asian Sport Industry Greg Unsworth, PwC Singapore TMT Industry leader

www.pwc.com/sportsoutlook

PwC

Summary

The Following is an edited highlights of Greg Unsworth’s presentation at Sports Matters in Singapore, May

18th 2013. Details of where to find the full report are available at the end of

this document

PwC

Has Asia arrived?

What’s next for the Sport industry?

PwC 18 September 2013

What we will address -

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1. The size of the prize

2.  Changing the game in Asia

3.  Unlocking growth

PwC

The size of the prize


How big is the global sports market now?

Market size in 2012.......$130 bn

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Gate Revenues 31%

Media Rights 25%

Sponsorships 30%

Merchandising 14%

2012 Global sport market by sector


The global sports market is growing faster than the global economy

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Market size in 2015…

$145bn


Global Sports Market by Region

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North America 41% of global revenues

Latin America 5% of global revenues

EMEA 35% of global revenues

Asia Pacific 19% of global revenues

PwC

Changing the game in Asia


Closer convergence between sport and entertainment industries

Sponsorship Growing in importance across all markets and will require more sophisticated measurement techniques to monitor success

Merchandising Key to generating engagement amongst people who live in different markets

Gate revenues Still key in certain markets, but growing less quickly

Media Helps to maximise engagement, but challenge is how to control and monetise content

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PwC

Unlocking growth


Commercial challenges Financial sustainability

Internationalisation Measuring success

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Rapid growth brings its own challenges

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www.pwc.com/sportsoutlook

Please email Greg Unsworth to request a complimentary copy of the full report : [email protected]

State of the Asian Sports Industry

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