State of Malls in the Philippines
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Transcript of State of Malls in the Philippines
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STATE OF MALLS IN THE PHILIPPINES
Rowena M. TomeldanVice President and Head Of Ayala Malls GroupAyala Land Inc.
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We have a portfolio of 44 shopping centers with
gross leasable area of 1.35million square meters.
AYALA MALLS
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AYALA MALLS
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Our aim is to build distinct retail destinations that has led to the success of
Ayala Malls.
AYALA MALLS GROUP
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Is the Philippines over - ”malled”?
STATE OF MALLS IN THE PHILIPPINES
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There is an increasing number of mixed-use developments in the country providing a
Live-Work-Play environment.
WALKABLE CITIES
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The entry of affordable global brands is a challenge to local retailers who have to make
their presence felt amidst stiff competition.
INFLUX OF AFFORDABLE GLOBAL BRANDS
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Increasing allocation for dining areas are beingcarved out in newer developments for fresherand newer dining and entertainment options.
GOING BEYOND THE SHOPPING EXPERIENCE – AREAS FOR DINING AND ENTERTAINMENT
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Global Food Franchise
GLOBAL FOOD FRANCHISE & RESTAURANTS MADE ACCESSIBLE
Filipinos do not need to travel to try these well-loved restaurants that are
found abroad.
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Maginhawa / concepts.
RISE OF HOLE IN THE WALL RESTAURANTS & FOOD PARKS
SUPPORT FOR CHEF-BASED, FOOD PARKS & HOLE-IN-THE-WALL CONCEPTS
Homegrown concepts provide local flavors to our malls, and fulfill customers’ craving for new concepts & unique dining experience
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WORLD STREET CONGRESSAyala Malls hosted the first ever World Street Food Congress in the country, a gathering of
25 street food concepts from around the world.
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Malls have incorporated places of recreation and worship, as well as services for medical,
dental, banking and personal care.
MALLS HAVE BECOME ONE-STOP-SHOPS THAT ADDRESS FUNCTIONAL AND FAMILY NEEDS
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MUSHROOMING OF CONVENIENCE STORES, 24/7 OUTLETS AND COMMUNITY
CENTERSCommunity centers, convenience and
24/7 stores address the need of consumers who are time-starved.
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E-COMMERCE
E-commerce in the Philippines has substantially grown by 13% in Y2015.
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Digital media is the modern method of communication.
Enterprises in the country use social media as a means to market their products, and boost revenues.
SOCIAL MEDIA
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How can we keep ourselves relevant and interesting to the market we serve? How do we
connect to the next generation of customers, the millennials and Gen Z who are more demanding,
tough and vocal?
CHALLENGE TO RESTAURATEURS
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We have to constantly innovate, and understand our customer to be ahead of the curve. We have
to offer the best customer experience in both online and brick and mortar business models
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