State of Livestream and Raw Content

By: Brandon Shaw

State Of Live Stream & Raw Content

Y’all Notice?

I’ve been walking around the office filming random people with our new social phone. His name is Duke Silver.

Duke Silver: Smooth as Silver

Wait, What?

Hasn’t live streaming been around awhile?

Yep.

Why Should I Give a Shit?

GROWTH

• Facebook took one year to gain one million users.

• Instagram took two and a half months to gain one million users and a year for 10 million users.

• Periscope took five months to reach 10 million users.

Why PRPL Cares

• Similarly to YouTube and Vine, live stream video adds dimension and personality to brands.

• Live streaming makes it possible for people to have real-time conversations without being in the same place.

• While video rules, it also can take time to edit.

• Live streaming can make a brand’s voice more impactful in social conversations

• Cause they just do.

WHY WE GIVE A SHIT

Popular Streaming Services

Popular Types of Live Streaming Services

The Future 🔥

¡Facebook Live!¡Facebook Live!¡Facebook Live!¡Facebook Live!¡Facebook Live!

Live Streaming Best Practices

PERISCOPE

Make sure you have wifi or a 4G connection from the place you’re broadcasting from.


PERISCOPE

Appropriately title your broadcast.

Example: 👍 “Twitter’s 10,000 character limit? Our thoughts!”

👎 “Twitter Update Video”


PERISCOPE

Share your broadcast on Twitter.

There’s an option before you go live to tweet. It’ll look like this: LIVE on #Periscope: [Video Title]

[Link to Video]


PERISCOPE

Hold your phone vertically — changing the landscape doesn’t recalibrate the broadcast and

you’ll end up with a weird angle.


PERISCOPE

Flip the camera.

If you’re interviewing yourself or talking to the audience have the camera facing you.

If you’re shooting a scene, flip the camera the other way.


PERISCOPE

Ask the audience questions. Everyone loves to give their opinion.


PERISCOPE

Answer questions in real-time.


PERISCOPE

Encourage positive feedback by asking your audience for ❤

(double tap)


PERISCOPE

Remember: Your broadcast will be global. You may get questions in different languages.


SNAPCHAT

There’s no big secret snapping strategy — just take photos and videos like you would on any camera.


SNAPCHAT

You can soundtrack your snaps by playing Spotify or whatever music app in the background while

you shoot.


SNAPCHAT

Use geofilters. Almost every major city in the US has customized graphics that are fun to swipe on

the screen.

Yo, Gimme Ideas on What to Live Stream

Some Ideas

• How-to

• Q&A

• Interview someone

• Conference / Event coverage

• Behind-the-scenes

WHAT THE HELL SHOULD I STREAM?

Some Ideas

Wrap It Up

Wrap it up, B!

💯

Live streaming humanizes people and brands the way photos and recorded video never could.

• Find interesting content.

• Use Twitter to boast about your live stream.

• Don’t be afraid to fail.

• Interact.

State of Livestream and Raw Content

Social Media

Transcript of State of Livestream and Raw Content