The state of innovation and entrepreneurialism in

higher education

What are some of the innovative ways schools are breaking through the sea of sameness in higher

ed marketing?

The biggest challenge for higher-education

marketing departments is ___________________________

The biggest missing in-house resource(s) that

marketing departments lack is __________________

35%

Share of traffic to publisher

content

Search vs. Social

(Shareaholic)

What role does a university website play in 2015 vs.

previous years?

How has the function of marketing in higher ed

changed over the past 5 years?

How will colleges and universities look most

different in 5 years from now?

With students applying 5-10 different schools at a time, what

are some ways schools should look to differentiate themselves?

The value of a college degree from the perspective of an

employee has:● gone up● gone down

● stayed the same

Direct mail is an effective tool in the marketing mix of student and parent outreach.

Google AdWords/PPC/SEM marketing is an important tool for lead generation at your institution

Social Media Advertising marketing is an important tool for lead generation at your institution.

email open rates:

2002: 37.3%2009: 26%2011: 17%2014: 9.8%(Constant Contact)

email open rates:

2015: ?

What role should email marketing play in your mix?

The average student loan debt in Massachusetts is now

$28,565(from a Public 4-Year Institution and Private Non-Profit 4-Year Institution - The Project on Student Debt and College InSight)

The cost of student loan debt is _________________

Enrollment at more than 40 percent of private colleges and

universities declined during 2012, forcing the institutions to offer steep tuition discounts to fill

seats. [1] President Obama nearly doubled the federal Pell Grant Program, from $19 billion in 2009 to $36 billion for 2013.[2] 1. Here & Now. January 15, 2013. 2. Four More Years (of the College Bubble)". The John William Pope Center for

Higher Education Policy.)(

Thoughts on the higher education bubble?

Will it happen? How do we avoid it?

Where is there the most amount of opportunity for innovation/disruption in

higher education?