Stash - bpma Student Design Award entry
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STASH THE ATTACHABLE PHONE CASE Stash is an inexpensive promoonal phone case. Stash has an extendible strap that allows the user to aach the case to their arm or waist when exercising and then simply store the strap away during day to day phone case use. The size and rising popularity of the global health and fitness market has resulted in an increase in the money spent in this sector. However oſten the parcipants are wearing clothing that do not contain pockets. Having a promoonal product that is stylish and promotes a healthy life style may means people are willing to spend money in this sector. SMARTPHONE KEY MONEY
Transcript of Stash - bpma Student Design Award entry
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stashthE attaChaBLE PhONE CasE Stash is an inexpensive promotional phone case. Stash
has an extendible strap that allows the user to attach the case to their arm or waist when exercising and then simply store the strap away during day to day phone case use.
The size and rising popularity of the global health and fitness market has resulted in an increase in the money spent in this sector. However often the participants are wearing clothing that do not contain pockets. Having a promotional product that is stylish and promotes a healthy life style may means people are willing to spend money in this sector.
smartPhONEKEY
mONEY
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BSECTION B-B SCALE 1 : 1.5
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ITEM NO. PART NUMBER MATERIAL MANUFACTURING PROCESS DESCRIPTION QTY.
1 Case Silicone Injection Moulding 20mm Thickness 12 Strap Silicone Injection Moulding 20mm thickness 1
GA Drawing A3
SHEET 1 OF 1SCALE1:1.5
DWG NO.
TITLE:
REVISIONDO NOT SCALE DRAWING
DATE
DEBUR AND BREAK SHARP EDGES
UNLESSOTHERWISESPECIFIED:DIMENSIONS ARE IN MILLIMETERS
Stash
Brunel University
21/04/2015
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maNufaCturE aNd COstiNg
matEriaL aNd maNufaCturiNg
Silicone is soft, flexible and allows for ease of manufacture. Silicone cases offer good protection against impact damage along with heat, dust and moisture resistance. Silicone is lightweight, breaks down easily in the environment and is often recyclable with low toxicity.
Liquid injection moulding has been selected to manufacture both the strap and the case. This process produces minimal wastage therefore is better for the environment and more cost effective than other processes. The branding logo is then printed onto the product. Pad printing with silicone ink is used on the case.
Assembly is done by manually slotting the cylindrical end of the strap through the bottom of the case and placing the lid on the other end.
Although this product is primarily designed for the health and fitness market, it could be attractive to many brands in the travel and leisure market or used in a festival environment. The large flat surface area allows for many branding opportunities.
Cases are already popular promotional products but a twist on the conventional case will draw attention to that brand and provide a much more useful, long-lasting, quality driven promotional product.
usP’s
The silicone case allows for both impact and moisture resistance and room for possessions while the adjustable strap offers a secure, comfortable fit. The branded product will be worn with pride for other people to see and admire.
COstiNg
Part Material Cost per Unit Price per 100,000 units
Toolng Costs
Case Silicone £1.43 £143,000 £5,781Strap Silicone £1.29 £129,000 £1,619Total - £2.72 £272000 £7,400
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