Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS talk)

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By Andy Parker Co-Founder at Zealify @ParkerACS @Zealify www.zealify.com Startups, the grad scheme myth, and how to hustle your way into a job

Transcript of Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS talk)

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By Andy Parker

Co-Founder at Zealify

@ParkerACS

@Zealify

www.zealify.com

Startups, the grad scheme myth, and how to hustle your

way into a job

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Who am I?

Hi I’m Andy (@ParkerACS)

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Who am I?

UEA Graduate, 2012 - Business Management

Co-Founder - UEA Management Society

Co-Founded Zealify -  £70k investment -  Team of 4

Since then:

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Zealify’s Mission

To help people discover great jobs they enjoy in exciting companies to work for. - High growth startups & SMEs. - 15-250 employees. - Mostly tech & digital - But roles of all types

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Zealify Profiles

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Reasons to join a startup

2  

3  

1  

5  

6  

4  Impact  

Learning  

Team  

Meritocracy  

Long  term  reward  

Join  a  Mission  

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Corporate Career Path

Source:  h*p://www.bain.com/offices/india/en_us/careers/career-­‐path.aspx  

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Corporate Org Chart

Shareholders  Boar

d  Members  

Chairman  

CEO  

CFO  

VP   VP  

CMO  

VP   VP   VP  

CIO  

VP   VP   VP  

CPO  

VP   VP   VP  

Grad  Scheme  

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Startup Org Chart

CEO  COO  RECENT  GRADUATE  

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Financial Outcomes

Source:  h*ps://view-­‐api.box.com/1/sessions/e8c318c1945d4d0a9b3ac3bab12f8558/view  

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Valuations, Growth & Employees Company   Market  Cap  

($billion)  Year  Founded   Employees  

Goldman  Sachs   78.34   1869   ~34,000  

IBM   146.6   1911   ~380,000  

Accenture   67.99   1989   ~335,000  

Unilever   83.26   1929   ~170,000  

Company   Market  Cap  /  Valua<on  ($billion)  

Year  Founded   Employees  

LinkedIn   25.23   2002   ~8,000  

Uber   >50   2009   ~700  

Snapchat   16   2011   ~350  

Zenefits   ~5   2013   ~1500  

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You could join the next $1bn company

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What does it take?

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The most underrated skill that is a huge

competitive advantage for those that possess

it, is simply an ability to GSD.

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The most underrated skill that is a huge

competitive advantage for those that possess

it, is simply an ability to GSD.

(aka hustle!)

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Job Applications are a Fight for Attention

So do something to

STAND OUT

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Inside the Hiring Manager’s Head

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What are the employers looking for?

ü  Attitude over aptitude

ü  Value

ü  Culture Fit

ü  People who punch above their weight

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Searching for a job IS a job

The basics: ü  Be willing to help yourself ü  Be polite – ALWAYS ü Don’t be arrogant ü Don’t fool yourself, there are

opportunities.

BUT you have to HUSTLE

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Always be ‘on’

Be so remarkable they can’t ignore you: -  Networking -  Phone manner -  Email etiquette -  Social media -  Actual applications

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How good is your Personal Brand?

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“Your personal brand is what people say about you when you’re not in the room”

- Jeff Bezos, founder of Amazon

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“Your personal brand is what people say about you when you’re not in the room”

- Jeff Bezos, founder of Amazon

What does google say about you?

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You want the hiring manager to say:

“This person looks really interesting. We HAVE to meet with them”

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You want the hiring manager to say:

“This person looks really interesting. We HAVE to meet with them”

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Don’t be this person…

§  LinkedIn

§  Twitter

§  Personal website

§  Blogging – “blogging is the new resume”

§  Don’t discount Facebook

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Personal Branding: Quick Wins

§  [email protected]

§  Personal business cards

§  About.me

§  Professional Email signature

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Your digital footprint

§  LinkedIn

§  Twitter

§  Personal website

§  Blogging – “blogging is the new resume”

§  Don’t discount Facebook

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EVIDENCE of your work

§  GitHub

§  Dribbble

§  Personal website

§  Portfolio – (side) projects

§  Freelancing

§  References

Just GSD and show it off!!

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Get Certified – Online Courses

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Most Common Mistakes

✘  Speling & Grammer :-P

✘  Attention to detail

✘  Not reading the job description

✘  Too generic (!!!) - BE SPECIFIC AND TARGETED

ü Need to show desire, passion, zeal!

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Things to consider when looking for or evaluating a job.

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Things to consider when looking for or evaluating a job.

ü  Focus on the job role and responsibilities (not the job title)

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Things to consider when looking for or evaluating a job.

ü  Focus on the job role and responsibilities (not the job title)

ü  Salary could be lower but opportunity for

growth larger

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Things to consider when looking for or evaluating a job.

ü  Focus on the job role and responsibilities (not the job title)

ü  Salary could be lower but opportunity for

growth larger

ü What’s the current team like? Culture FIT!?

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Things to consider when looking for or evaluating a job.

ü  Focus on the job role and responsibilities (not the job title)

ü  Salary could be lower but opportunity for

growth larger

ü What’s the current team like? Culture FIT!?

ü  Progression & Ownership (Stock/Options)

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More importantly...

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More importantly...

ü Don’t get blinded by perks. Look for peers.

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More importantly...

ü Don’t get blinded by perks. Look for peers.

ü Opportunities for learning & development?

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More importantly...

ü Don’t get blinded by perks. Look for peers.

ü Opportunities for learning & development?

ü Do your research.

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More importantly...

ü Don’t get blinded by perks. Look for peers.

ü Opportunities for learning & development?

ü Do your research.

ü Optimise for future growth over short term

reward.

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“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

- Steve Jobs

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If it fails...

You can always go back and follow the status quo.

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Route to success

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Andy Parker [email protected]

@ParkerACS

@Zealify

www.zealify.com

Thank you!

Any Questions?

More from us here:

info.zealify.com/blog

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Why does a startup need economics and financial skill-sets?

ü Operations

ü Data analysis

ü Quantitative marketing

ü Market analysis Plus the founders have to do:

ü  P&L

ü  Cash-flow forecasts

ü  Cap tables (shareholders)

ü  Investment Rounds


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