Startup Weekend Nantes #2 - Speech d'Olivier Desmoulin (SuperMarmitte)
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« A good plan, executed now, is better than a perfect plan next week » About : - Fast launch - ongoing market studies - iterative development
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Olivier Desmoulin (SuperMarmitte) en flash conf lors de la deuxième édition du Startup Weekend Nantes.
Transcript of Startup Weekend Nantes #2 - Speech d'Olivier Desmoulin (SuperMarmitte)
« A good plan, executed now, is better than a perfect plan next week »About : - Fast launch - ongoing market studies - iterative development
9 months ago, we had a new idea that looked nice
We launched it at #swpa 2
The idea
The idea
How to go from this idea to a real and successfull project ?
We had : - no money - few time - no knowledge of the market
And the feeling that to succeed we would have to find a smart balance between three potentially contradictive directions
USER ADVERTISER
COMPANY
A good way to take in consideration these 3 groups of priorities can be using iterative development process.
EXAM
INAT
ION
DEFINITION
CREATIONEach iteration is based
on 3 phases : - Examination- Definition- Creation
UX Research Step 1 Step 1 Step n…
EXAM
INAT
ION
DEFINITION
CREATION
After each iteration, a Minimum Viable Product is released
Each release is an opportunity to get users’ feedback and redefine focus for next iteration
A « rendez-vous » with our market
UX Research Step 1 Step 1 Step n…
EXAM
INAT
ION
DEFINITION
CREATION
Agile development
Who they are ?
UX Research
Their Mental models
Their needs
Their behaviors
Their habits
Their values
Theirwebuses
UX Research
Users interviews
User Profiling
Contextual Inquiry
Card sorting
Direct Observation
Guerilla Research
Focus Groups
Usability Tests
Analytics
An online strategy to have multiple communication canal with the community
An offline presence, during real events we organize or participate
Des chefs de quartiers
Des cook’innovators
Maybe it’s not the perfect plan, but it enables us to fastly : - build our product - build our community - build our business
Minimizing the risks to miss our market
www.super-marmite.com
@odesmoulin
And if you want to taste my Confit de Canard, come to paris ;)
@super_marmite
