Startup Sussex - Making Ideas Happen

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Presentation by Melanie Farmer, Sussex Innovation Centre, on setting up your own business. Part of the Startup Sussex programme, with University of Sussex

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  • STARTUP SUSSEXMaking ideas happen Melanie Farmer / Paul Jordan Sussex Innovation Centre 25 October 2012
  • WHAT WE WILL SAY TODAYSlide 2 25 October 2012
  • WHAT WE WILL SAY TODAYSlide 3 25 October 2012
  • A BEAUTIFUL REASONSlide 4 25 October 2012
  • A BEAUTIFUL REASON To make people of all ages everywhere happy.Slide 5 25 October 2012
  • A BEAUTIFUL REASON To organise the worlds information and make it universally accessible and useful.Slide 6 25 October 2012
  • A BEAUTIFUL REASON To inspire athletes around the world.Slide 7 25 October 2012
  • A BEAUTIFUL REASON To create a place where practically anyone can buy or sell practically anything.Slide 8 25 October 2012
  • A BEAUTIFUL REASON To make every customer in every restaurant smile.Slide 9 25 October 2012
  • PROBLEM YOU ARE SOLVING vsSlide 10 25 October 2012
  • PROBLEM YOU ARE SOLVINGSlide 11 25 October 2012
  • MARKET 24.9 million 12 million 1 million (8%)Slide 12 25 October 2012
  • MARKET 24.9 million (TAM) 12 million (SAM) 1 million(8% SOM) Slide 13 25 October 2012
  • WHO REALLY CARES?Slide 15 25 October 2012
  • WHO REALLY CARES?Slide 16 25 October 2012
  • HOW DO THEY BUY?Slide 17 25 October 2012
  • WHAT ELSE IS HAPPENING? Everything Old style site Every pet Slick + Know their strengths Organic Use of partners Wheat-freeSlide 18 25 October 2012
  • HOW DO I FIT IN? Slide 19 25 October 2012
  • UNIQUE SELLING POINT (USP) We like to call this your CUSP (Current Unique Selling Point) which implies you are always innovating.1966 User modified cruiser Full-suspension mountain bike bicycle1970s Road bicycles1981 Mass production1990s Carbon fibre etc2000s World Championships (1990 first one) Slide 20 25 October 2012
  • SOURCE OF NEW PRODUCTSSlide 21 25 October 2012
  • CUSPSlide 22 25 October 2012
  • PRODUCT PACKAGING Simple, unexpected and concrete Gold Silver BronzeProduct xProduct yProduct z Read, Made to stick by Chip & Dan Heath Slide 23 25 October 2012
  • PRODUCT PACKAGINGSlide 24 25 October 2012
  • PRODUCT PACKAGING Economist.com subscription US $59.00 68% 16% One-year subscription to Economist.com. Includes online access to all articles from The Economist since 1997 . Print subscription US $125.00 32% 0% One-year subscription to the print edition of The Economist. Print & web subscription US $125.00 84% One-year subscription to the print edition of The Economist and online access to all articles from The Economist since 1997 .Slide 25 25 October 2012
  • PROTECTING YOUR IDEA If you tell, youve got nothing to sellSlide 26 25 October 2012
  • PROTECTING YOUR IDEAPatentsIn certain businesses; essential. Telecoms Medical EnginesSlide 27 25 October 2012
  • PROTECTING YOUR IDEATrademarkYour brand is important and in order to protect it, you canregister it as a trade mark.Slide 28 25 October 2012
  • PROTECTING YOUR IDEADesignDesign is about the way an object looks: its shape, itsvisual appeal. You can register a design. BMW Mini Dyson Coca ColaSlide 29 25 October 2012
  • PROTECTING YOUR IDEACopyrightOthers may not copy the work for authors life plus 70yearsSlide 30 25 October 2012
  • OVER TO PAULSlide 31 25 October 2012