Vision

AND values

Startup Pirates 15 September 2013

I’m a Dutch guy who fell in love with Poland and …

Picture source: Flickr.com

Slow down time

Vision

What’s your Vision?

How will you change and improve in the future?

Queen’s one vision

Some Vision examples To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time

We fulfill dreams of personal freedom

We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators

A just world without poverty

To  build  a  future  in  which  people  live  in  harmony  with  nature

Vision vs Mission statement •  A Mission Statement defines the

company's business purpose, its objectives and its approach to reach those objectives

•  A Vision Statement describes the desired future position of the company

•  The mission is therefore the means of successfully achieving the vision

Six components of an effective business vision

•  Provides future direction •  Expresses a consumer benefit •  Is realistic •  Is motivating •  Must be fully communicated •  Consistently followed and measured

What’s your updated Vision?

Five years from now, (company name) will ___________________ by ________________________. Five years from now, Tiny Tots Diaper Service will be the top grossing diaper service in the Lower Mainland by consistently providing a reliable, affordable service for Moms and Dads with small children.

Values

What are your Personal and business values?

Values form the foundation of a business’

management style

values are guiding beliefs

about how things should be done

Vision, mission, values

•  Vision – What you want to be

•  Mission – How you will achieve it

•  Values – What you (collectively) believe in and guides your behaviour

Source:  h8p://www.compass-­‐group.com/vision-­‐and-­‐values.htm  

Example: What is Zappos

Defining your corporate values 1.  As a warm-up answer 3 Questions

–  Why does {company’s name} exist? –  What difference do you want to make here? –  Who is (are) your customer(s) and how would you want

them to describe their relationship with you? With the company?

2.  Choose 5 values (i.e. Collaborative, Fun, Innovative, Determined, Passionate) that you have either already experienced as a strong asset to the existing culture or identify one that is lacking and could effect positive change

3.  Recall a specific experience at work that illustrates one of the values – use the power of story telling

Core Values

What are your updated corporate values?

Let’s wrap it up

Thanks for your attention

peter.horsten@goyello.com http://peterhorsten.com

@PetersOpinion

http://genegdansk.co http://www.meetup.com/opencoffee/Gdansk/

Further reading •  Guide to creating mission & vision statements,

http://topnonprofits.com/vision-mission/ •  30 Example vision statements,

http://topnonprofits.com/examples/vision-statements/ •  10 Lessons In Defining Your Company Values,

http://www.linkedin.com/today/post/article/20130503131505-3257535-10-lessons-in-defining-your-company-values

•  How to define your company values, http://awesomeculture.com/2011/06/06/how-to-define-your-companys-values/

•  A big list of core values, http://corevalueslist.com/

Credits •  “I’m a Dutch guy” picture, Peter Horsten,

http://www.flickr.com/photos/peterhorsten/4102484611/ •  It’s time to slow down,

http://www.flickr.com/photos/megstewart/8258406407 •  Vision picture: http://www.flickr.com/photos/r000pert/148360654 •  Queen, “One Vision”, http://www.youtube.com/watch?v=0_1IMZmJe-U •  How to Write a Vision Statement,

http://sbinfocanada.about.com/od/businessplanning/a/writevision.htm •  Zappos, YouTube, http://www.youtube.com/watch?v=g6WHAfWqX3s •  Value tag cloud, http://www.tagxedo.com/artful/5cbbae85cb044f83 •  Wrap, http://www.flickr.com/photos/mhaithaca/4557778473