Startup Lessons LearnedDon’t repeat the same mistakes as everyone - Make your own

Startups - Don’t Do It80% - 90% of all startups fail

Forget The MoneyYou will not get rich doing a startup

Do It Because You Love ToIt’s all about the passion

Screw Your IdeaIt’s all about execution - Talk less, do more

Solve A Real ProblemDon’t be a solution in search of a problem

Start With The “WHY?”Then work backwards to the HOW and the WHAT

Screw Your Business BlanNo one cares about your damned lies

Business Model CanvasUnderstand the business you are trying to create instead

It’s All About PeopleNot about technology, ideas or business plans

Everything In WritingGet it written down in signed contracts before you start

Talk To EverybodyScrew NDAs - Get as much real world feedback as possible

Don’t Build ItBecause they won't come - Create an MVP and iterate

Speed Is Of The EssenceFail fast, fail soon - Build, measure, learn - Repeat

Culture Is EverythingValues, mission and vision is critical for your success

Raise The BarExpect good, get average - Expect greatness

Empower Good PeopleGive ownership, trust in autonomy, support pro-activity

Beware Of Vanity MetricsDon’t get fooled by stuff that doesn’t matter

Silence The Lizard BrainDon’t give in to irrational fear - We have two brain systems

Communication Is KingOver-communicate

The Hero’s JourneyAn exercise to try at home, kids!

Win New FriendsAnd influence people

Dissent Makes ExcellenceIf you have only yes-people you are doing it wrong

Don’t Be The But-f*erSay “Yes, AND...” - Practice improv comedy

Embrace FailurePost mortem, kanban, continuos deployment, 5 whys

Get LeanStart validating learning - Use the Scientific Method

Customer DevelopmentTalk to customers, learn, test, pivot - Rinse, lather, repeat

Get Out Of The BuildingTalk to customers outside that will tell you your baby is ugly

Learn, Learn, LearnIt’s a continuos process - you will never arrive - JFGI

Listen To Your UsersLook for reoccurring patterns, not noise from early adopters and freaks

Record EverythingDon’t build it if you can’t measure it - Data is king

Reach Out & ConnectTo anyone, anywhere - You have The Internet

Ask For AdviceGet money - Ask for money get advice

Follow Your GutListen to good advice - But don’t take it

Build Relationships EarlyGetting funded is a long process - Start early

Help Other EntrepreneursReal entrepreneurs help other entrepreneurs

Let’s Connect!@blacktar facebook.com/Blacktar vidarandersen.com