STARTUPis NOT like playing chess,

in five stepsmoves

chess rules are the same from millennia

and all around the world1

your competition landscape has no rules

and changes day by day

once you move, you can’t come back2

pivot and switch as many times as you can

and sometimes, take advantages in cheating!

(sometimes) you play to get cash and - if so - do celebrate!3

(almost always) you need cash to

start playing!

and “celebrating raising capital is like celebrating you bought

condoms before a date” @sgblank

(usually) you have one opponent per

game…

4

you play more games, with many opponents!

You play more games, with many opponents!

you have to practice, but there are good

handbooks5

there are good books, but like a

sponge cake !

you can eat more and more, but you are never

satisfied!

and a piece of advice…

Don’t be distracted by your opponent!

Duilio Macchi @duimacchia

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