Startup how is the business ?
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Startup, how is the business ?
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Like army, ”We make men out of boys”
First steps in business –First customer
Gorilla Ventures Oy
Scalabale businessWith customer validation
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If the customer validation is missing ?• Do you know why ?
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Different worlds, different things
Established business- Execution- ”good salesman”
Start-up- Product/Market Fit- Can business be done even in theory
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Dreamed problem
Real problem
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Problem
Solution
Competition
Market
Theory
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Problem
Solution
Competition
Market
Reality
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Actual competition to a startup1. Nothing done2. Change internal behavior3. Do ourselves4. Direct competitor
• Direct competitors=existing market
• No competitors= no market• No market = no sales
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3 sources of must-have conditions (G Moore, Crossing the Chasm, pg 102-103)
1. It enables a previously unavailable strategic capability that provides a dramatic competitive advantage in an area of prime operational focus
2. It radically improves productivity on an already well-understood critical success factor
3. It visibly, verifiably, and significantly reduces current total overall operating costs
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”The difference between the winning startups and those who lose is that the winners understand why customers buy.The losers never do.”Steven Blank
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”Successes are not born,They are build.”Risto Rautakorpi
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KiitoksetEmail: [email protected]: @risto_r