Startup Assumptions(keep it simple)

I believe _________________ have a need to

_________________________________________.

Target and Need Assumptions

This need can be solved with ________________

_________________________________________.

Solution Assumption

My paying customer is _____________________.

Business Model Assumptions

They will pay me via _____________________.

My primary competition will be ______________

and ______________.

Competition Assumptions

We will beat them in the market due to

__________________ and __________________.

My early adopters will be ____________________.

Customer Assumptions Part 1

I will acquire them through ___________________

__________________________.

I will acquire the majority of my users/customers

through _______________________ and

________________________.

Customer Assumptions Part 2

My biggest product risk is ___________________.

Product Assumptions

We will solve this through ____________________

______________________________.