www.startupamsterdam.org

- A startup is a temporary organization used to search for a repeatable and scalable

business model. –Steve Blank

- A startup is a human institution designed to deliver a new product or service under

conditions of extreme uncertainty. –Eric Ries

- A startup as a company that is confused about : What its product is, Who its customers are. How to make money. - Dave McClure

Gaat dus niet zozeer om de grootte, sector of industrie.

Definition

“Amsterdam deserves a place in the European top three”

Introduction

Strategy

Strengthen our assets, push growth for the whole ecosystem.

With StartupAmsterdam, we aim to:

1. Increase the number of international early-stage start-ups that opt for Amsterdam accelerators and incubators.2. Increase the number of rapidly growing mid- and later-stage international start-ups that decide to use Amsterdam as a hub for European growth, and establish their European headquarters here.3. Make it easier for Amsterdam start-ups to attract personnel with relevant expertise, allowing them to realise accelerated growth.4. Improve the position of dutch start-ups within international tech clusters.5. Attract more international investment to Amsterdam and encourage Dutch financial institutions (e.g. those located at the Zuidas) to support start-ups and scale-ups.6. Stimulate collaboration and the exchange of high-level expertise between the public and private sectors in order to support unique start-ups and entrepreneurship.7. Further effective collaboration within the start-up ecosystem, characterised by a clear focus, coherence and transparency.8. Ensure that the start-up ecosystem engenders and exudes pride.

How?!, StartupAmsterdam as local action program.

Example

Startups grow fast when they can easily reach, attract and retain Talent.

Example/CaseStartupAmsterdam assists start-ups in their search for personnel by helping them to place intelligent, focused job advertisements.

These would be advertisements for active start-up positions and/or assignments for Amsterdam start-ups, places at/on relevant international academic institutions, tech blogs, start-up listings etc.

The measure has two primary objectives: 1) brand Amsterdam as a start-up hub that is home to

rapidly growing start-ups constantly on the lookout for new people;

2) help start-ups to quickly find competent personnel to allow them to accelerate growth.

Outcome

> use overflow applications > expand Tech-meetup calendar > joint event-delegations > masterclasses > [and more]

collaboration Amsterdam Marketing & booking.com

> TNW Launchpad meetups > Amsterdam Capital Week > City Startup Branding > CodeUur > Onespark Crowdfunding festival [examples]

other activities

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