Deciphering

Target Customer

Buying Behavior

3

4

What is our customer buying?

An opportunity to

influence the purchase decision

330 ml at $1.50 2 Litres at $0.99

10 times more expensive

Simple Rules

• Who is your buyer?

• What is he/she buying?

• When is the decision to buy made?

• How is the decision to buy made?

• Where is he/she buying it from?

• When is the purchase made?

Impact of Online

• 7 out of 10

• 24X7

• 80 % vs 50% : 15-34

• 87%