Startpagina Search

Startpagina Search Merel Gianotten – Manager Directories

Startpagina Search The search engine with a human touch

Startpagina

Top 10 websites

15 year

Directory

Editorial staff

Startpage

Sanoma Media Matters 23 juni 2014

Startpagina 800.000 – 1.000.000 visitors per day

65%

Daily internet usage Orientation and purchase

25%


Search

35%

http://www.techlicious.com/tip/11-google-search-tips-everyone-should-know/

Market trends

Usage of the internet is constantly changing


23 juni 2014 © Sanoma Media Sanoma Media Matters

http://www.google.nl/url?sa=i&rct=j&q=curation&source=images&cd=&cad=rja&docid=31GOo7C8dbyV8M&tbnid=crH1EC-CuDkRGM:&ved=0CAUQjRw&url=http://www.iloveseo.net/content-curation-definition-and-generation/&ei=kVZGUbe7Fe6Y0QXAloHoDA&bvm=bv.43828540,d.d2k&psig=AFQjCNFdzSCndkcGyhJkcVT9VH4zeIkqlg&ust=1363650490930951

23 juni 2014 © Sanoma Media

US

3.000.000.000 queries per day

1.100.000.000.000 queries per year

NL

50.000.000 queries per day

20.000.000.000 queries per year

STAT: annual search analysis

Search insights

Sanoma Media Matters

23 juni 2014 Sanoma Media Matters

Search engines have a big influence on our behavior and

even on our memory.

By the use of search engines we know where to find

specific information. The information itself we remember a

lot less.

Science, Google Effects on Memory: Cognitive Consequences of Having

Information at Our Fingertips, 2011

Search behavior


Search engines provide us a lot of results

Search engines do not necessarily find the best

results, but the results best optimised for the

engine

Search insights


We used to be surfing and searching the web.

Now the waves of the web are just too big.

Curation is the magic that makes the web work.

Curation: filtering, grouping or organizing the most relevant

content on a specific issue.

Steven Rosenbaum, author of Curation Nation, 2011

User Needs


Vision & Mission

There is a need for a good selection of links

In some cases an editorial selection of links can be

more relevant than results generated by search

engine algorithms.

By excellent curation providing visitors the most

relevant selection of:

sites for daily internet usage, for orientation

and purchase and the most relevant search

results

Startpagina Search The search engine with a human touch

What is Startpagina Search


Started in 2013

Started as an incremental innovation to improve to

content of Startpagina

Highly relevant search results shown on one page

Relevancy based on manual selection instead of by

algorithms

Startpagina Search Demo


Startpagina Search Why does this work

23 juni 2014 © Sanoma Media Sanoma Media Matters

Per supplier of a product or service there are

not more than 100 relevant suppliers

De Wet Van 100


Search engine vs Startpagina Search – ‘vakantiepark’

Sanoma Media Matters

23 juni 2014

Startpagina Search How does this work

The magic

Advertisers Databases Media Consumers

Advertiser #1

Advertiser #2

Advertiser #3

Advertiser #4

Startpagi

na.nl

Fashion

chick.nl

Other (e.g Zanox)

Advertiser

#XX

Advertiser

#XX

Curation

Startpagina

Mobile | Tablet

Startpagina Dochters

Ilse.nl

Admin

DMS

CMS

Widgets

API for Developers

Cu

ratio

n!

Kieskeuri

g.nl

Curation

Input drivers (e.g. behaviour,

search queries, Big Data) 23 juni 2014 Sanoma Media Matters

App #1

NU.nl

Connecting users, media outlets and advertisers by curating relevant, high quality content

Advertisers Databases Media Consumers

Advertiser #1

Advertiser #2

Advertiser #3

Advertiser #4

Startpagi

na

Fashionc

hick.nl

Other (e.g Zanox)

Advertiser

#XX

Advertiser

#XX

Curated

Search

Services

Startpagina

App #1

Tablet

mag #1

Site #2

App #2

LINDA

Admin

DMS

CMS

Widgets

API for Developers

Cu

ratio

n!

Kieskeuri

g.nl

Curation

Startpagina Search

Users Offering new exciting services for

consumers through our media

outlets

Curated search service Offering new exciting services for

consumers

Advertiser Helping advertisers reach

consumers at the right price


Big Data platform

Operational information

Business rules to set focus and take action

Optimisation on a daily bases


The magic


Editorial staff

Team of taggers and optimisers

The magic

Startpagina Search The proof

Relevant content

Categorised

Unique links / content

Complete overview / all suppliers

Associations and inspiration

Market knowledge (market leader, who is ‘hot’)

Editorial value (‘tip, ‘nieuw’, ‘actie’)

Human touch


Benefits for users

Display of results

Addition of own content and actions

Different payment models

Reporting & optimisation

Good quality traffic


Benefits for advertisers

Results


All KPI’s are increasing

Users

Clicks per user

Transactions

Startpagina Search The Future

Our ambition is to become the front-runner in curated search by filtering relevant, high-quality content

Grow in users, coverage, CTR, transactions…

Refine quality of our curation proces

Develop advertisers solutions

Further expansion and improvement on devices

Expand curated search solution to other (Sanoma)

domains

Offer a differentiated product


Future


Information is infinite, filtering or curation is wanted and

needed

Wet van 100 - do try this at home!

Selection by humans can be more relevant than an

algorithm

Sanoma aims to be front runner in curated search

Key take aways

Deel je ervaring #SMM14

Startpagina Search

Technology

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