Start your Engines!Start your Engines!

Handango Commerce Engine

September 2005

OverviewOverview

• What is the Handango Commerce Engine?

• What are the Benefits?

• Getting Started

• Engine Features and Services

• Optimizing Sales at Your Web site

What is the Handango Commerce Engine?

What is the Handango Commerce Engine?

What is the Engine?What is the Engine?

The Handango Commerce Engine is a complete e-commerce solution for your website.

Handango will:

• Develop, host and maintain the shopping cart

• Deliver the software, registration keys and messaging to customers

• Provide timely reports as well as expert customer service and developer relations teams

• Remit payments on a monthly basis via check or wire transfer

Step 1: Basic BasketStep 1: Basic Basket

Step 2: Basic Personal Info PageStep 2: Basic Personal Info Page

Step 3: Basic Payment Info PageStep 3: Basic Payment Info Page

Step 4: Basic Review Order PageStep 4: Basic Review Order Page

Step 5: Basic Confirmation Page Step 5: Basic Confirmation Page

Who Uses the Engine?Who Uses the Engine?

What others have said:What others have said:

"Using the Handango Commerce Engine is clearly one of the best business decisions Biomobility has made. The dramatically increased traffic that the Handango Commerce Engine brought to the site has more than offset any costs incurred. Customer service issues regarding transactions have dramatically declined; Customers purchase with confidence when they see the Handango logo on the web site.“

Michael Boone CEO and Developer Biomobility, LLC

What others have said:What others have said:

"The detailed reporting and robust promotional tools provided by the Handango Commerce Engine help us to better understand our customers and grow our business, while the seamless and secure purchasing experience ensures peace of mind for both SplashData and its customers.”

John Chaffee President Splashdata, Inc.

What others have said:What others have said:

"The Handango Commerce Engine has allowed us to easily create, modify, and manage our products. Because of the ease of use and the systems reliability, we use this as the base for setting up our products. There still has not been another commerce engine that comes close to the functionality and ease of use of the Handango system. Because of this solid system as well as their hard working people, Handango is a big part of Concrete Software’s success."

Keith A. Pichelman Chief Executive Officer Concrete Software, Inc.

What others have said:What others have said:

"By choosing the Handango Commerce Engine, we were able to tap into its rich suite of features, including support for multiple languages and currencies; flexible and customizable promotion opportunities, and seamless integration with our existing Web site.”

Vidal Graupera CEO and Founder iambic, Inc.

For more information….For more information….Visit the Portal! http://www.handango.com/hce- Take a test drive- View features- Read testimonials- Access downloads- Sign up online!

What are the Benefits?What are the Benefits?

Major BenefitsMajor Benefits

• Reliability and Security

• Enhanced Visibility: The Network Effect!

• Customizable Appearance

• Customer Support

• Tax and Restriction Compliance

• Fraud Protection

• Affordable Cost

Reliability & SecurityReliability & Security

• Handango is rated among the Web100 in terms of site stability with 99.9% uptime

• Dedicated Handango Commerce Engine Servers

• VeriSign Secure

Enhanced VisibilityEnhanced Visibility• Sales at Handango & Premier sites can greatly increase as a result

of using the Handango Commerce Engine*• This is what we call the “Network Effect!”

*All Engine sales are aggregated into total sales, affecting rankings on Handango sites

Actual Software Developer SalesHandango Commerce Engine Case Study

Note: Sales are in the tens of thousands

HCE

Handango

Actual Software Developer SalesHandango Commerce Engine Case Study

Note: Sales are in the tens of thousands

HCE

Handango

Customizable AppearanceCustomizable Appearance

Customizable AppearanceCustomizable Appearance

Customer SupportCustomer Support

• Handango First-Level Customer Support– Via Support e-mail form to a dedicated Handango

Commerce Engine Support team.– First-level customer support includes purchase,

download and installation of the file• Order Management

– Order Lookup Tools Available– Sales reporting order interface– Refund interface

• Refund Management– Handango Commerce Engine users can give their

customers refunds in real time, if needed.

Tax & Restriction ComplianceTax & Restriction Compliance

• Taxes– We collect taxes for residents of the EU and Texas.– We fully support EU tax laws and will remit payment

appropriately

• Restricted Countries– Handango prohibits the sale of your software in

several countries legally blocked– (Cuba, Afghanistan, Sudan, Iraq, etc.)

Fraud ProtectionFraud Protection

– No fees for charge-backs as a result of fraud are passed on to you!

– Handango Fraud Prevention Team• Fraud Rules: Each order is checked against a set

of approximately 20 fraud rules• Review Queue: Very large orders are reviewed

carefully

– Country Restrictions• Handango blocks the sale of your products in

countries with extremely high rates of fraud. (Philippines, Indonesia etc.)

Affordable CostAffordable Cost

• Handango will charge a percentage of each sale– Tiers from 20% to 10% based on yearly revenue

• Payments will be remitted with monthly Handango payments

The Handango Promise:

– No startup fee

– No credit card fees

– No chargeback fees

– No hosting fees

– No customer service fees

– No ongoing maintenance fees

Getting StartedGetting Started

How Do I Get Started?How Do I Get Started?

(1)

Send us the Signed Software Distribution Agreement Addendum

(2)

Handango Prepares your Handango Commerce Engine

(3)

Handango sends you the URL to post behind your Buy buttons

THAT’S IT!!THAT’S IT!!

Basic Engine Features and Services

Basic Engine Features and Services

Basic Engine FeaturesBasic Engine Features

• Detailed Reporting• International Languages/Currencies• 3rd Party Product Sales• Product Lists & Descriptions• Up-Selling• Design Customization• Promotion Code Management• Refund Management• Member Accounts• Email Opt-In List Management• Support for Subscription Billing• Download Protection Service

Detailed ReportingDetailed Reporting

• View sales and visitor information by month or day with detailed graphical representations.

International Languages/CurrenciesInternational Languages/Currencies

• Full localization for all supported languages

• Support for multiple currencies

• Handango International Customer Support

• Coming Soon: Choosing language and currency within the basket.

3rd Party Product Sales3rd Party Product Sales

• Sell any Handango Product in your Handango Commerce Engine and get a 10% commission!

• Two methods:– Include any 3rd party product ID in a Buy Link and

direct customers into the basket– Include any 3rd party Handango product ID in your

“Up-Sell” Admin to suggest it to customers.

• Payment will occur in your regular royalty report and payment.

Product Lists & DescriptionsProduct Lists & Descriptions

• The Handango Commerce Engine generates product description pages for any existing product information already in your account, and allows you to provide customizable product lists to customers.

Up-SellingUp-Selling

• Create impulse buy opportunities that customers just can't refuse!

• Increase the number of items purchased per order by suggesting additional products with optional discounts.

Design CustomizationDesign Customization• Provide customers with a uniquely branded buying experience that is

all your own! The Design Center feature will allow you to customize the look and feel of the buying experience without using a style sheet.

Promotion Code ManagementPromotion Code Management• Create, manage, and promote promotion codes to your customers via

your site, newsletters, etc. Analyze redemptions and customer details

Refund ManagementRefund Management• If you choose to do so, you can process any necessary refunds for

HCE customers by using the optional Manage Returns feature.

Member AccountsMember AccountsCustomers can:– Use saved credit cards or eWallets to zip through

checkout

– Purchase subscription products

– Access past downloads

– View past purchases

– Earn rewards

Email Opt-In List ManagementEmail Opt-In List Management

• Ask customers to opt in to receiving email when purchasing and manage your own list of subscribers. Combine this feature with SendIt!, and the HCE can handle all of your email marketing efforts.

Support for Subscription BillingSupport for Subscription Billing

• Products set up for subscription billing (monthly, quarterly, or annually) can be purchased through the Handango Commerce Engine and managed through Member Accounts.

• Subscription Billing is perfect for:– applications that provide a wireless service, like weather information, or

daily news feeds.

• Handango’s New Subscription API can be used to:– Ask customers to purchase a subscription application OTA within your trial– Interface with Handango to automatically rebill renewing customers, and turn off

services for customers who have elected to cancel service.

• Please contact us for more detailed information!

Download Protection ServiceDownload Protection Service

• Download protection will provide customers with a way to secure their purchase for re-download for 3 years.

• The service costs $3, and a 10% commission will be paid to the HCE on which it was sold.

Custom Engine Features and Services

Custom Engine Features and Services

Custom Engine FeaturesCustom Engine Features

• Search Engine Tracking

• Custom Engine

• AnalyzeIt! Service

• SendIt! Service

• AskIt! Service

Search Engine TrackingSearch Engine Tracking

- Do you purchase keywords?- Send us any javascript for the final page of

your basket (your current Google info, etc.)- Integration fee: $200

Custom EngineCustom Engine• If you have design or functionality beyond the basic Engine, our

development team can make it happen!• Pricing based on functionality/design requested.

AnalyzeIt! ServiceAnalyzeIt! Service

- Learn how customers find the site - See what your customers look at – Follow customers navigation – Monitor attrition– Track advertising click-throughs– See which pages are best suited for

customers– Contact us for pricing

SendIt! ServiceSendIt! Service

• Let us send your next marketing newsletter or email!

• The email will appear to have been sent by you

• We’ve spent years building an effective mass email marketing system

• Cost: $250 for under

10,000 emails and $350

for over 10,000 emails

AskIt! ServiceAskIt! Service

• Have you ever wanted to survey your trial users?

• Use our Survey Sending service to ask customers about what they thought about your trial or application

• Robust survey tools

• Graphical and tabulated results

• Contact us for pricing

For More InformationFor More Information

• Visit http://www.handango.com/hce

• Or, Contact HCE@handango.com

• We’re always looking for suggestions and feedback!