START UP manualHow to prepare for fundraising

by Jack.Arunsawad

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A SUCCESSFUL MEETING

Agenda

PRAPARING to WIN

GET YOURSELF INVITED

FOLLOW THOURGH

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PRAPARING TO WIN

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BE GLOBAL FROM DAY ONE

o Install a global culture

o Track top 5 global competitors

o Live and breathe “best practice”

o Imagine yourself looking back

from the future

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YOUR DREAM IS BIGGER THAN YOU

o Get a stellar co-founder

o Get a stellar mentor

o Get top advisors, also outside your

own network

o Be an inspiring and empowering

leader

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HAVE A REAL VALUE PROPOSITION

o Develop a convincing value proposition

o Show how you are different

o Demonstrate barriers to entry and how

they will change over time

o Show real customer traction

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INVEST IN THE INVESTOR DECK

o Create interest, do a “show”

o Use a stellar slide designer

o Focus on facts & realism

o Focus on process, not the goal

o Detail TAM (Truly Addressable Market)

avoid “China trap”

o Detail competitor overview

o Show comparable exits

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2 YEAR CASH FLOW STATEMENT

o Financial should be cash-based

o Show scalability

o Show how margin improves

o Monthly until positive cash flow

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CREATE “DATA ROOM”

o Investor Deck

o Cash Flow Statement

o Product Demo Docs

o Employment Contracts

o Board Meeting Minutes

o Share Holder Registry

o Other Legal Documents

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GET YOURSELF INVITED

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A SUCCESSFUL MEETING

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PRACTICE, PRACTICE…

o DO practice runs with friends…

o … then with low-priority VCs

o You (almost) never get a second

change

o The CEO does the pitch

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VCs ANYWHERE WANT…

o … a scalable business

o … that you ask more questions than

give answers

o … that you are ready to test your

assumptions before executing

o … that you are easy to work with

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WORKING TOGETHER STARTS NOW

o Good chemistry should start in the

first 10 seconds

o Be a good team player

o Show that you understand valuation

in your space

o Show that you understand what

both bring to the table

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SCHEDULE A FOLLOW-UP

o Try to understand the main pain

points, indirectly or even directly

o Be a good salesman…

o … so suggest that you will call to

arrange a second meeting

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FOLLOW THOURGH

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FOLLOW UP IMMEDIATELY

o Right after the meeting, you should

summarize your discussion by email

and confirm follow-up points

o As soon as possible, email back with

required info

o If agreed, give a call to try to

arrange another meeting

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THANK YOU

CLICKSTREAM

VENTURES

William Klippgen