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Larry Bennett is the Whitman Professor of Entrepreneurial Practice in the Martin J. Whitman School of Management at Syracuse University. He has been a principal in a number of entrepreneurial ventures and has also worked in larger organizations. Bennett runs the student incubator at Syracuse University as well as the Syracuse Entrepreneurial Mentors Program.

Thomas Kruczek is currently the executive director of the Falcone Center for Entrepreneurship at the Whitman School of Management. The Falcone Center leads the entrepreneurship outreach effort for SU and runs over 20 different programs such as the WISE Center for women entrepreneurs, the South Side Innovation Center (an incubator for local entrepreneurs), the Couri Hatchery (assists student entrepreneurs), and the Entrepreneurship Bootcamp for Veterans with Disabilities that assists disabled military veterans. He has a broad range of business skills developed over a 25-year career in consulting and entrepreneurial ventures.

Alex McKelvie, Ph.D., is an Assistant Professor at the Whitman School of Management, introducing students from all over campus to Entrepreneurship. His research deals with how and why new firms grow. As part of his research, Alex has been involved in a number of large-scale projects that have looked at different patterns and methods of growth, the dynamic behaviors that encourage growth, the role of industry in helping firms grow, and also how entrepreneurs make decisions in the face of uncertainty. His research has received a number of major international awards.

Scott Nadzan is the Director of Technology Services and develops and implements the strategic vision for technology initiatives for the Whitman School of Management. He has worked in the digital media and technology industry for 12 years developing an array rich media resources and experiences to support instruction, research, communication and commerce. Scott’s areas of expertise are web design, streaming media, flash development, Internet marketing and distance learning applications.

Minet Schindehutte, Ph.D., is an associate professor in the Department of Entrepreneurship and Emerging Enterprises in the Whitman School of Management. She has worked both in academia and in the private sector, and her professional background includes technical, marketing, and entrepreneurship–related activities.

Neil Tarallo teaches Strategic and Entrepreneurial Management at both undergraduate and graduate levels. Recognized for outstanding teaching, he was named Whitman’s Professor of the Year in 2008 and outstanding Entrepreneurship Faculty member in 2009. His fields of expertise are new venture creation, venture capital, the transfer of technology from academic to competitive business environments, real estate as an entrepreneurial venture, business plans, business school competitions, and family business.

Ray Wimer is a clinical professor of practice in Retail Management. He currently teaches a Personal Selling course, an Introduction to Management course, and a course on Retail Buying. His areas of interest are in personal selling, visual merchandising and the historical development of retail organizations. He is a member of the National Retail Federation and a devoted follower of the book publishing industry. Prior to coming to Syracuse, Ray served as an Operations Manager and a Marketing Manager for Borders, Inc.

ò Start Up Instructors

NON-

PROF

IT OR

GUS

POS

TAGE

PAID

SYRA

CUSE

UNI

VERS

ITY

SYRA

CUSE

NY

2010 Start Up: Syracuse Entrepreneur's

Falcone Center for EntrepreneurshipSyracuse University

Dream > Believe > Pursue

whitman.syr.edu/eee/bootcamp 315-443-6899

LEAD SPONSOR

Where: Whitman School of Management, Syracuse University

When: Saturday, October 9, 16, 23, 30 and November 6 and 13

Time: 8:30 a.m. to noon, plus optional one-hour sessions on selected Saturdays

Fee: $650. A limited number of Falcone Scholarships, valued at $200, are available for qualified applicants based on need.

Apply Now

For more information or to register online, please visit our web site: whitman.syr.edu/eee/bootcamp, or contact Lindsay Wickham at 315-443-3550 or lwickham@syr.edu.

Who Should Attend?Individuals with an idea for a venture they would like to start, those who have started ventures and are in the early stages, and people who are just curious about the entrepreneurial way of life. The only requirements are curiosity and a driving desire to learn more about entrepreneurship.

Selected topics to be covered include:• What is a good business concept? How can I determine if

my idea is a good one?• Do I really need a business plan and, if so, how can I write

a great one?• What do I need to know about my customers and market,

and how can I get answers?• Where and how do I get fi nancing? How much is enough?• How do I make sense of the numbers, and what numbers

really matter?• What is a business model, and does my business model

make sense?• Do I need a lawyer and what are the key legal issues? How

do I protect my ideas, trademarks, and names?• What is guerrilla marketing? Are there ways to do more

with marketing while spending less?• How should I approach growth? What does it really take to

succeed in business by myself?• Where do I go to get the information I need to organize my

new business?

What is START UP?START UP: Syracuse Entrepreneur’s Bootcamp is a program for dreamers and doers offered by the Falcone Center for Entrepreneurship. Like a bootcamp, it is focused, intense, and packed with useful material. Building from key elements of Syracuse University’s nationally ranked entrepreneurship curriculum, the bootcamp is a series of modules designed to assist entrepreneurs and aspiring entrepreneurs in growing businesses successfully and profi tably.

A team of entrepreneurship faculty and a number of successful entrepreneurs will provide a fun and interactive hands-on experience, moving back and forth from introducing ideas and concepts to applying them to new and growing businesses. Bootcamp participants will be exposed to critical concepts, ideas, and approaches that work in creating successful ventures, as well as common mistakes and pitfalls to avoid.

With Support From

Entrepreneurial Society of CNY

Onondaga County Industrial Development Agency

CNY Business Journal

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“My business is expanding as a direct result of the rush of endorphins created by the Bootcamp… Being with other entrepreneurs is exciting! We are unique people. We can’t shut down our creative thoughts.”

Marion Cardwell-FerrerFounder, Sincredible Pastrieswww.sincrediblepastries.com

KAUFFMANThe Foundation of Entrepreneurship