START Summit Axel Springer Plug and Play; April 17th, St. Gallen
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Transcript of START Summit Axel Springer Plug and Play; April 17th, St. Gallen
Did I mention...
... That our application...
...Deadline is on May 3rd?
www.axelspringerplugandplay.com www.facebook.com/AxelSpringerPlugAndPlay @AS_PnP // #ASPnP
STARTING UP SUCCESSFULLY TWO YEARS OF AXEL SPRINGER PLUG AND PLAY PATTERNS, EXPERIENCES AND LEARNINGS Joerg Rheinboldt @joerg | St. Gallen | 17/03/2015
WHAT I DID SO FAR? Joerg Rheinboldt @joerg
2008 founda'on as a non profit share based company
Future Organiza'ons and ini'a'ves to foster exchange
Lately Angel inves'ng and early stage
1971 Born and raised in Cologne, Germany
00s Venture Capital
and growth
90s Bootstrapping and
cash-‐flow
Profit Non-‐Profit
BuildingBridges
@joerg
PORTFOLIO STRATEGY
INVESTMENT TYPES • Project A • FUND INVESTMENTS • DIRECT (OZY, A+ OR POLITICO) • EARLY STAGE // #Aspnp
FROM EARLY STAGE TO TRADITIONAL MEDIA
Note: Revenue, EBITDA and employee numbers present the results of con'nuing opera'ons.
Ac've in 44 countries
Revenue 2014: 3.0bn € EBITDA 2014: 507m €
About 14,000 employees
Digital reach: ~100m unique visitors
Listed since 1985 Shareholders: family >50%
Founded in 1946 by Axel Springer Headquartered in Berlin
Note: Revenue, EBITDA and employee numbers present the results of con'nuing opera'ons.
#ataglance
#transformation
#transformation
#digitization
#axelspringer
#aspnp
#plugandplay
AXEL SPRINGER PLUG AND PLAY | #ASPnP Our DNA? European media house meets Silicon Valley accelerator pioneer.
ASPnP PORTFOLIO STRATEGY HOW WE LEVERAGE AS VALUES INTO OUR INVESTMENT STRATEGY
#ASPnP IN FIGURES Our core KPI’s applications and follow up investment
§ TURNING 2 IN MAY § BASIC DEAL
§ (NETWORK+PROGRAM) * € 25k = 5% SHARE
§ 100-DAY-PROGRAMM FOR STARTUPS § 2-3 TIMES PER YEAR
§ SIX BATCHES SO FAR
§ 56 COMPANIES WE INVESTED IN § 51 ARE STILL IN BUSINESS § 58% FOLLOW UP INVESTMENT RATE § HIGHEST INVESTMENT: US$ 10.6 Number26
PATTERNS OF SUCCESS
WHAT DOES SUCCESS LOOK LIKE & HOW DO WE GET THERE?
20 Years Later
WHAT REALLY HELPS? Enable founders to seize opportunities
WHAT REALLY HELPS? Enable founders to seize opportunities
YOU SHOULD BE HERE
PRODUCTIVE TIME
OPPORTUNITIES IMPULSES
WHAT’S THE DEGREE OF YOUR FREEDOM? Welcome to the jungle of definitions
VALUES VISION MISSION STRATEGIC GOALS STRATEGY OPERATIONS
CONTROLLING
Pivot
Iterate
Implement & Test
WHAT’S THE DEGREE OF YOUR FREEDOM?
WHAT‘S THE DEGREE OF
YOUR FREEDOM?
VERY IMPORTANT: MOMENTUM
VENTURE FINANCING How venture financing typically works.
Pre-Seed Phase
Seed Phase
Series A Phase
Pre-Seed Funding Valuation €500k Idea + Prototype Friends, Family, Accelerators Funding €25k - €125 Founders hold >90% of shares
Seed Round Valuation €2-2.5 Mio Beta Launch Angels, Grants Funding €350-700k Founders hold >70%
Series A Round Valuation €4-15 Mio Serious Traction or Trajectory VC Funding €1-5 Mio Founders hold >50%
ACCELERATORS
CUSTOMER DEVELOPMENT CYCLE STAGES OF DEVELOPING YOUR COMPANY
€ €€ €€€
From “Startup Owner’s Manual, ” by Steve Bank and Bob Dorf
ASK FOR EXPERTISE AND SHARE.
THINGS TO THINK ABOUT What do you think?
THINGS TO THINK ABOUT
MAKE UP YOUR MIND AND MAKE YOUR OWN DECISION
What do you think?
Plans = Hope Test Results = Data Ship to test! (MVP, Pretotyping…)
THINGS TO THINK ABOUT What do you think?
The one Metric that Matters 10% w/w or 10x
THINGS TO THINK ABOUT What do you think?
Synchronize Timelines
THINGS TO THINK ABOUT What do you think?
THINGS TO THINK ABOUT What do you think?
Hire good people „for peanuts you get monkeys“
THINGS TO THINK ABOUT What do you think?
Financing Strategy
THINGS TO THINK ABOUT What do you think?
Traction!
THINGS TO THINK ABOUT What do you think?
Dare Something!
APPLICATIONS ACCEPTED TILL MAY 3rd We are always looking for new startups
INTERNATIONAL PITCH DAY VIENNA JUNE 15TH 2015
APPLICATIONS ACCEPTED TILL MAY 3rd We are always looking for new startups
APPLY NOW TILL MAY 3rd
www.axelspringerplugandplay.com www.facebook.com/AxelSpringerPlugAndPlay @AS_PnP // #ASPnP
PATTERNS OF SUCCESS
FOR ME SUCCESS MEANS BEEING
HAPPY BY THE END OF THE DAY.
20 Years Later
