STARS Stimulisanje Razvoja Sjevera
12
STARS Stimulisanje Razvoja Sjevera Opportunity for Opportunity for Competitive and Responsible Competitive and Responsible Development of Northern Montenegro Development of Northern Montenegro
description
STARS Stimulisanje Razvoja Sjevera. Opportunity for Competitive and Responsible Development of Northern Montenegro. Global Sustainable Tourism Alliance (GSTA). - PowerPoint PPT Presentation
Transcript of STARS Stimulisanje Razvoja Sjevera
STARSStimulisanje Razvoja Sjevera
Opportunity for Opportunity for Competitive and Responsible Competitive and Responsible
Development of Northern MontenegroDevelopment of Northern Montenegro
Global Sustainable Tourism Alliance (GSTA)
A partnership of leading organizations in the sustainable A partnership of leading organizations in the sustainable tourism field working together with USAID Missions to apply tourism field working together with USAID Missions to apply a holistic and market-driven approach to sustainable tourism a holistic and market-driven approach to sustainable tourism
development. development.
STARS GoalsSTARS Goals
۞ Build capacity
۞ Linkages
۞ Improve investments
۞ Product brand
۞ Promote products
& service providers
STARS will FosterSTARS will Foster۞ Firm-level strengthening/upgrading
۞ Sector-level & inter-firm cooperation
۞ Improved support services
۞ Stronger enabling environment
۞ Public-private partnerships
۞ Investment and trade
promotion and linkages.
STARS STARS Geographic Geographic FocusFocus
Center for Non-Timber
Forest Products
Plav
Center for Non-Timber
Forest Products
Plav
Center for Hospitality &
Education
Pljevlja
Center for Hospitality &
Education
Pljevlja
Center for Agricultural Technology Transfer &
Improvement
Bjelo Polje
Center for Agricultural Technology Transfer &
Improvement
Bjelo Polje
Marketing and Sales Alliance
Kolasin
Marketing and Sales Alliance
Kolasin
Center for Artisanal and
Signature Products
TBD
Center for Artisanal and
Signature Products
TBD
Center for Micro & Small
Business Development
Berene
Center for Micro & Small
Business Development
Berene
Destination Management Organization
Durmitor Region
Destination Management Organization
Durmitor Region
Center for Hospitality &
Education
Pljevlja
Center for Hospitality &
Education
Pljevlja
Marketing and Sales Alliance
Kolasin
Marketing and Sales Alliance
Kolasin
Center for Micro & Small
Business Development
Berene
Center for Micro & Small
Business Development
Berene
Destination Management Organization
Durmitor Region
Destination Management Organization
Durmitor Region
Tourism HubsTourism Hubs
The Durmitor RegionThe Durmitor Region
Destination Management Organization Destination Management Organization (DMO) Durmitor. (DMO) Durmitor.
Marketing and Sales AllianceMarketing and Sales Alliance
Responding to the needs of business in northern Montenegro, two major needs were identified:
1. Improve business-to-business linkages
2. Improve market awareness and sales
Marketing and Sales AllianceMarketing and Sales Alliance
۞ Thank You
