“Business is about two things and two things only, marketing and innnovation”- Peter Drucker, Father of Modern Management

From strategy right through to execution of your marketing tactics (online and offline), Stark Reality can assist you in achieving your objectives with the minimum of stress. Stark Reality provides Small and Medium Enterprises with brand communication disciplines and processes previously only available to and affordable for, large corporations. We provide you with realistic strategies to increase your sales with big ideas tailored to your budget.

STRATEGY:

Market Research Brand Positioning Creative Strategy Marketing Plans Marketing Audits Communication Audits Media Planning PR Sales Promotions and Events

CREATIVE SERVICES - COPYWRITING AND DESIGN:

Corporate Identity Development from Collateral to Packaging and POS Direct Marketing: Brochures, Postcards, Letters, Print Advertising Online Marketing: Websites, Blogs, Email Marketing, Search Marketing, Online Advertising

WHY CHOOSE US?

Stark Reality Marketing combines the strategic and creative communication skills togrow your business using proven scientific marketing principles.

Our consulting model is designed around configurable processes that retain flexibility to respond to the specific needs of each and every client.

What makes us unique is that we place your website at the centre of all yourmarketing activities – where it should be! Your website is most commonly the firstthing that your prospects see and experience about your business and it needs tobe providing your customers with a WOW experience that is generating Word ofMouth recommendations for your brand.

We can differentiate between a Pull Website and a Push Website and those inbetween. By beginning with your website we can develop the right strategy for your business and allocate your total marketing budget most effectively online and offline.

We can help to develop your website into your most accountable and effectivemarketing tool – a sales generation machine by:1) Designing2) Building3) Maintaining and4) Promotingyour website correctly, using facts and not fantasies.

WHO WE WORK WITH:

Stark Reality Marketing works with Business-to-Business (B2B) and Professional Services companies facing the difficult task of finding, attracting and retaining customers on a limited marketing budget in an increasingly competitive environment. Most importantly you have an overwhelming desire to meet the needs of your customers. You have a desire to grow your business in a responsible and ethical manner and you are willing to listen and consider new ways of overcoming challenges. You know what they say about people who keep doing the same thing yet expect a different result and you are not one of them!

Over the last 4 years, Stark Reality has provided marketing and communication advice to over 100 SME’s, completed 65 individual projects and has written and publicly spoken extensively on the marketing challenges facing the driving force of the Australian economy – small business, especially in the area of professional services.

SOME OF THE BRANDS WE HAVE WORKED WITH AND CREATED

WE BELIEVE

Excellent communication design, consistently implemented, sends powerful messages simultaneously on two levels... Overtly, it manifests understanding of the content. Covertly, it communicates confi dence that the material deserves your trust. - David Berman, author of “Do Good Design”,

Design requires serious research and understanding of your customer and prospect needs, examination of what is being offered by your competitors and how those offers are being

communicated. Business owners need to answer these questions and provide them in an executable brief to their

marketing team.- Gene Stark, Stark Reality Marketing

BELIEVE

“An expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and what to ignore” Edward de Bono

“Simplicity is easy to use but can be hard to design.

You may need some creativity” Edward de Bono

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak” Hans Hoffman – Artist

“Making the simple complicated is commonplace, making the

complicated simple, awesomely simple, that’s creativity” Charles Mingus – Jazz Musician

“Simplicity is the ultimate sophistication.”Leonardo da Vinci

HOWWE DO IT

“OUR CONSULTING MODEL IS DESIGNED AROUND CONFIGURABLE PROCESSES THAT RETAIN FLEXIBILITY TO RESPOND TO THE NEEDS OF EACH AND EVERY CLIENT.”

UNDERSTAND THE CUSTOMER DEVELOP THE OPTIMAL OFFER KNOW YOURSELF AND STAY FOCUSED

Why do they buyfrom you?

How do they act?Buying Process

Where are your customers? What are they reading,watching

and listening to?

Where can you reach them most cost effectively?

Linked In, Facebook,

TwitterMail & Email,

Telemarketing Script

How do the competitorsreach their customers?

What is the currentCost per Lead? (CPL)

What is the currentConversion Rate? (CR)

Budgets and new KPIs, CPL, CR etc.

Recommended Marketing

Activity Schedule

with associated costs

What do they reallywant/expect?

Who are theCurrent Cusomers?

Why do they buy fromyour competitors?

What do they feel?

What do they think?

Who are the desiredCustomers?

What is the Distribution Strategy?

What problems do you solve?

What is unique about it?

What are the mostvalued and least valued

features?

What are the differentMarket Segments?

What is the Selling Process?

What is thePricing Structure

and Role of Price?

What is the Opportunity Cost of your product?

What are thecompetitors offerings?

What is your customer’sBrand Experience?

What is yourBrand Essence?

What is your Brand Promise?

How do you deliver it?

What is yourPositioningStatement?

What will be the long-term

Creative Strategy/Theme?

What is the Name ofyour product/service?

What is yourBrand Positioning?

What is your Brand Personality?

CORPORATE IDADS/BROCHURES WEBSITE BLOGDATABASE DIRECT MARKETING

NETWORKING &SOCIAL MEDIA TOOLS

Audio Logo,Business Card,

Letterheads,Presentations,

Brochures

SEO/Online PR,PPC,

Display Ads

BLOG – Distribution, Online PR

COPORATE ID – Print Mangement

ADVERTISEMENTS – Media Negotiation

E-MAIL & DIRECT MAIL – Campaign Management

WEBSITE – SEO, PPC & Content Management

NETWORKING & SOCIAL MEDIA TOOLS – Social Media Management

BRAND STRATEGY

COMMUNICATION PLANNING

CREATIVE PRODUCTION – Design and Copywriting

EXECUTION AND PROMOTION

BUSINESS STRATEGY

WE ARE NOT “DIRECT MARKETERS”

Yet we believe that to “control it” you have to measure it, which is exactly what we’ll do - lower your cost per lead and improve your conversion rates! WE ARE NOT AN ADVERTISING AGENCY

However we know that Perception is Reality and that First impressions affect subsequent judgments of perceived credibility, usability, and ultimately influence your customers’ purchasing decisions. Your communication, wherever it is, needs to tell visitors what it is that makes you special and why they should buy from you and not your competitors.

WE ARE NOT A PR FIRM OR A WORD OF MOUTH OR A VIRAL SPECIALIST AGENCY

But we know a thing or two about creating a genuine story of interest and generating buzz. Most importantly we’ll focus on generating referrals for your business.

WE ARE NOT BLOGGERS OR SOCIAL MEDIA SPECIALISTS

But we’ll help you develop meaningful online conversations and interactions with your target audience. WE ARE NOT WEB DESIGNERS

But we know that you need to make a great first impression, as opinions formed in just 50 milliseconds are very similar to those formed after much longer periods

of viewing the same website or any other communication. If your visitors believe your website looks good, then this positive quality will spread to other areas, such as the website’s content and the overall impression about your company. Because people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.

WE ARE NOT E-COMMERCE EXPERTS

Although we understand that your website is your face to the world, a showroom open every hour of everyday which needs to be generating sales leads. WE ARE NOT CRM OR LOYALTY CONSULTANTS

Yet we know the importance of collecting information about your customers and tracking your results. We believe that your website is critical in forming part of your overall Customer Service and Relationship Management solution and providing your customers with a vehicle for feedback and customizing their experience every time they come to visit you. WE ARE NOT MOVIE DIRECTORS OR PRODUCERS

But we can make you (your products, services, demonstrations, etc) look like a professional on camera and have your Video online in 24 hours for less than what a Hollywood celebrity spends on lunch.

WE ARE NOT SALES COACHES

Nonetheless we understand the psychology of sales and we can fill your pipeline faster and decrease your cost of sales sooner.

We are none of the above; We are all of the above. We are business people, strategists, technology experts and creative communicators – writers and designers from many different industries, without the fi xed costs, jargon and protracted timelines and we are here to serve you – our customer.

TO PUT US TO THE TEST FOR FREE AND WITH NO OBLIGATION, TAKETHE STARK REALITY CHECK

If your business is suffering from falling sales or increased competition, if you wouldlike to know how to improve your communication so that you can stop the moneywasting marketing mistakes made by so many businesses, then take the Free andNo Obligation Stark Reality Check – and we guarantee to provide you with advice onmultiple ways of increasing the return on your marketing investment.

STARK REALITY

649 St Kilda RoadMELBOURNE VIC 3004T: + 613 8683 0224 E: info@starkreality.com.auW: www.starkreality.com.au