Stardoll survey
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Transcript of Stardoll survey
Oct 2013
Participant profile
Internet habits
54% of respondents access the internet through their mobile phone daily
62% of kids could not live without internet
How often do you access the internet through your mobile? What is the one media you can’t live without?
62%
20%
8%
4%
Travel and dining decisions tend to be a joint decision between kids and parents
Who decides where you go as a family on holiday?
Travel and dining decisions tend to be a joint decision between kids and parents
If you go out with your family for a meal who decides where you go?
Attitudes to Advertising
Only 15% of respondents are brand loyal
How loyal are you to the brands you use?
Attitudes to Advertising
What is the most annoying thing about the Internet/TV?
Only 25% of kids say ads are the most annoying thing about the internet (versus 69% for TV)
Response to Advertising
34% said seeing an advert was the deciding factor on whether or not they choose a video game