STARBUCKS VS CAFÉ COFFEE

DAY

STARBUCKS COFFEE CORPORATION It Was founded by Jerry Baldwin, Gordon

bowker and Zev Siegl in 1971 in Seattle, US.

Early name was “Starbucks Coffee Tea and Spice” Sold only coffee beans and coffee brewing machine in 1980’s

Howard Schultz came into Starbucks in 1982 and re-named from “Starbucks Coffee Tea and Spices” to “Starbucks” Re-image from only selling coffee beans to be a coffeehouse

Starbucks in the Cup 90’s till now 13,168 retail outlets worldwide Starbucks has been expanding its business into food, ice cream, tea, RTD business, music, credit cards and film

Starbucks entertainment division, which also sells books, music, film.

STARBUCKS STRATEGY

Online mail order. Maximize market penetration by

specially sales with UAL, Nordstrom, PepsiCo, PriceCostco, Barnes & Nobel's etc.

Provide a relaxing, attractive social atmosphere Offer high-quality products Create a great working environment

SERVICE DIFFERENTIATION STARBUCKS EXPRESS Customer can pre-

ordder and prepay for beverages and pastries via phone or on website.

STARBUCKS CARD Prepaid card, priced from $5 to $500, that offered to cuts transaction times.

HIGH SPEED WIRELESS INTERNET SERVICE

SWOT ANALYSIS Starbucks Strengths : Starbucks is the market leader in the

coffee Market. Customers are satisfied with the quality

and taste of Coffee.

Huge number of employees 13 thousand approx.

WEAKNESS :· Pricing are higher as compared to the

competitors. High operating cost· The business profits are highly

dependent on coffee product·

STARBUCKS OPPORTUNITY:

Co-branding with other food manufactures.

Whole bean sales in supermarkets .

THREATS· Numbers of competitors are increasing,

like Barista, Café coffee Day, Gloria jeans coffee·

Variation in coffee prices in developing countries·

People started to become more health conscious·

Starbucks facing huge resistance in international countries over cultural and political issues.

CCD INTRODUCTION CCD found the café concept in India by opening

its first outlet in 1996 at Brigade road Bangalore. It positioned itself as a coffee bar and created a coffee culture in India .V.G. Siddhartha, chairman of the Bangalore-based 873 cafes in 135 cities. Each café, depending upon its size attracts between 100 to 300 customers daily.It Mainly attract teenagers

PRODUCT SOURCESCoffee Day's most unique aspect is that it grows the coffee it serves in its cafes. Coffee Day has a well-equipped roasting unit catering to the specific requirement of the consumers.

The process is carried out under the control of experienced personnel to meet highest quality standards.

The most modern technology available is used to maintain consistency and roast the coffee beans to the demanding specifications of the discerning coffee consumers. The coffee beans are supplied to all the cafés from Chikmagalur.

The eatables at Café Coffee Day are catered by different vendors: example: ice creams are catered by Cream Bell, Milk by Amul and samosa’s by Patsiers Gallery.

SERVICES CCD perceived as a hangout place , fun zone ,

meeting place where youngsters can spend a relaxed time over a cup of coffee , It provides , warmth, good aroma and ambience of the place

AREAS OF EXCELLENCE1. Highly rated Taste & Quality of

products

2. Value for money proposition

3. Strong youth orientation

THANK U