PRODUCTS• Coffee• Merchandise• Fresh food• Ready to drink• Starbucks Ice-cream

Competitors

Dunkin’ Donuts• Taste• Campaign of 2009 resulted in

jump of weekly traffic to 61%

McDonalds• Breakfast and coffee and non-

coffee products• Stab at Starbucks during TV ads

Competitors

Caribou Coffee• Chances of having more online

success • Young customers

REVENUE

Contribution of the Products• Beverages 75%• Food 19%• Whole bean 4%• Other merchandise 2%

QUARTERLY PRICE PER SHARE - 2012• HIGH LOW CASH DIVIDEND

FOURTH QUARTER 54.28$ 43.04$ 0.21$THIRD QUARTER 62.00$ 51.03$ 0.17$SECOND QUARTER 56.55$ 45.28$ 0.17$FIRST QUARTER 46.50$ 35.12$ 0.17$

SWOT ANALYSIS

STRENGTHS• Leading retailer and roaster for brand specialty coffee• Superior products and services• Number 7 on Fortune Magazine’s “100 best companies to work for”

for 2008• Limited number of strong competitors

WEAKNESS

• High price due to high quality• Lack of internal focus ( too much focus on expansion )

OPPORTUNITIES• Indian market• Strong financial support

THREATS

• Competition (restaurants, street carts, supermarkets, other coffee shops, other caffeine based products)• Increasing competitors• Increasing cost of coffee and milk products