Starbucks Coffee - AsiaStarbucks Coffee - Asia

Jane NinsiimaMaria-Leny Saavedra

Christian KochDongjun Wang

Chaochao Cheng

Starbucks CoffeeStarbucks Coffee• Has nearly 3000 coffeehouses in

37 countries (outside USA).

• They remain highly respectful of the culture and traditions of the countries in which we do business and recognize that their success is not an entitlement, and that they must continue to earn the trust and respect of customers every day.

• As they move into new markets all over the world, they continue to build their brand through the delivery of the Starbucks Experience.

How How

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success of success of

Starbucks in Starbucks in

this continent?this continent?

SWOT AnalysisSWOT Analysis

• Opportunities: Singaporeans love the American lifestyle and drink 10,000 gourmet cups a day, no clear leader in this industry. Asia is full of emerging markets. People are open to Western lifestyles. Coffee consumption growth 20-30% a year. Japan is 3rd largest coffee-consuming country in the world. Growth in coffee market. New product. Market expansion.

• Threats: Strong competition in Singapore. Market becoming overcrowded. China is a tea-consuming country and one of the smallest coffee markets in the world. Operating costs (rent & labor) really high in Japan.

• Strengths: Global presence

A disciplined innovator. Increase in revenues and profits. Not only coffee, also many different teas and fruit beverages.

• Weaknesses: Doesn’t have a roasting plant in Asia, transportation & shipment costs of beans are high. Profits from Japanese venture won’t be visible for several years.

Number of stores in AsiaNumber of stores in Asia

China 207

Indonesia 37

Japan 612

Malaysia 67

Singapore 35

South Korea 152

Taiwan 172

Thailand 76

TOTAL 1358

Starbucks Stores in AsiaStarbucks Stores in Asia

Starbucks Stores in AsiaStarbucks Stores in Asia

Starbucks Stores in AsiaStarbucks Stores in Asia

Thank you for your Thank you for your attention!attention!