Starbucks Case Ver. 3
Transcript of Starbucks Case Ver. 3
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Howard SchultzPresented by: St. Edward’s University
June 14, 2011
MGMT 6306.02
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Agenda
Background
Leadership Traits
Behavioral Leadership
Global Leadership
Trust
Summary
References
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Background
Moby Dick
Peet’s Coffee and Tea
Seattle, Washington
Milan, Italy
II Giornale
Starbucks
Corporation
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Background
Moby Dick
Peet’s Coffee and Tea
Seattle, Washington
Milan, Italy
II Giornale
Starbucks
Corporation
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Background
Moby Dick
Peet’s Coffee and Tea
Seattle, Washington
Milan, Italy
II Giornale
Starbucks
Corporation
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Leadership Traits
Competent
Honest
Inspiring
Fair-minded
Straightforward
Imaginative
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Lessons on Putting People First from a Life at Starbucks
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Leadership Traits
Which traits has Howard Schultz exhibited that would indicated he is
an effective leader?
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Behavioral Leadership
Basic Leadership Styles Autocratic
Democratic
Laissez-faire
Leadership Grid Production
People
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Behavioral LeadershipLeadership Grid
9
1,1
1Low 1
9,91,9
9,1
High 9
9 High
5,5
Concern for production
Co
nce
rn fo
r pe
opl
e
Impoverished manager
Sweatshop manager
Team manager
Country club manager
Organized-person
manager
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Behavioral LeadershipLeadership Grid
10
1,1
1Low 1
9,91,9
9,1
High 9
9 High
5,5
Concern for production
Co
nce
rn fo
r pe
opl
e
Improvised manager
Sweatshop manager
Team manager
Country club manager
Organized-person
manager
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Behavioral Leadership
Transformational LeadershipRecognizes need for revitalization
Creates Vision
Institutionalizes Change
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Behavioral Leadership
Charismatic LeadershipInspires high level of loyalty
Inspires high level of performance
Inspires enthusiasm
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Behavioral Leadership
Which factors might lead someone to think that Howard Schultz is a transformational and charismatic
leader?
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Trust
Types of TrustDeterrence-Based
Knowledge-Based
Identification-Based
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Trust
Developing Trust Integrity
Competence
Consistency
Loyalty
Openness
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Trust
What actions does Howard Schultz take to build employee trust in his
firm? Would you trust him?
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Global Leadership
Challenges Cultural differences
Nonverbal
Leadership styles
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Global Leadership
Compatible Canada
France
Incompatible Saudi Arabia
United Arab Emirates
Germany
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Global Leadership
Which leadership challenges might going international pose to Howard Schultz? In
which countries might his style of leadership work or not work?
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Summary
Howard Schultz’s….Leadership Traits
Competent, Fair-minded, Innovative
Leadership Style Team manager (9,9)
Transformational/Charismatic Visionary, Inspiring
Trust Open, consistent
Global Leadership Culturally savvy
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Resources
Character and traits in leadership. (2010, June 10). Retrieved from: http://www.nwlink.com/~donclark/leader/leadchr.html
Cultural Advice. (2004). Germany career guide, 94-96. Retrieved from EBSCOhost.
Gesteland, R.R. (2005). Cross-cultural business behavior. Copenhagen: Copenhagen Business School Press.
Lussier, R. (2010). Human relations in organizations: Applications and skill building (8th ed.). New York: McGraw Hill.
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Resources
Noer, D. M., Leupold, C. R., & Valle, M. (2007). An analysis of Saudi Arabian and U.S. managerial coaching behaviors. Journal of Managerial Issues, 19(2), 271-287. Retrieved from EBSCOhost.
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Resources
Sappinen, J. & Kauppinen, M. (2004, October). The Canadian leadership culture study. Extended DISC Journal. Retrieved from http://www.extendeddisc-na.com/articles/pdfs/Canadian%20Leadership%20Culture%20Study.pdf
Starbucks Corporation (n.d.). Retrieved from http://www.mhhe.com/business/management/thompson/11e/case/starbucks.html
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