Starbucks and Conservation International.ppf

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Starbucks and Conservation International Kevin M. Brett April 18, 2013

description

How did Starbucks and NGO Conservation International work together to maintain fiduciary responsibility and achieve corporate social responsibility (CSR). It wasn't easy, but it happened.

Transcript of Starbucks and Conservation International.ppf

Page 1: Starbucks and Conservation International.ppf

Starbucks and Conservation InternationalKevin M. Brett

April 18, 2013

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Liking or Disliking Starbucks“Whether one likes or dislikes Starbucks or its philanthropy, the Starbucks CSR model looks like a recipe that many corporations recognize as a solid formula for social responsibility,” – Rick Cohen, The Non-Profit Quarterly, April 20,2011

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Starbucks Profile Founded 1971; Pike Place Market $13.3 billion annual revenues $1.38 billion net income $43.8 billion market cap $1.18 billion cash $4.20 billion current assets $2.21 billion current liabilities Lattes, Cappuccinos, Mochas Specialty Coffee Drinks

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How to Build Trust? Edelman Trust Barometer 2013 Opinion of 31,000 “Informed Publics” Engage with Stakeholders Conduct Affairs with Integrity Offer Outstanding Products and Services

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NGOs Most Trusted in Society

2012 NGOs: 58 Percent Business: 53 Percent Media: 52 Percent Government: 43 Percent

Source: Edelman Trust Barometer, 2013

2013 NGOs: 63 Percent Business: 58 Percent Media: 57 Percent Government: 48 Percent

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Starbucks and EDF Teamed on an environmentally friendly coffee

cup (e.g. greater use of recycled materials)

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Still NGO Confrontation Demonstrations by Seattle Audubon and

Global Exchange Concern for Rain Forests and Species Starbucks is Not Unionized

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Mild Arabica Coffee and the Rain Forest

Cultivating the World’s Second Largest Commodity

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Starbucks and Conservation International Strategic Alliance

CSR? Fiduciary Responsibility?

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Starbucks/CI “Synergy” Due Diligence; Accumulated Trust CI “Quality Control” No Politically Correct Coffee Sales Starbucks Low-Interest Loans Chiapas Biosphere Reserve SBUX Influence on Supply Chain Planting of Shade Trees No Dumping in Rivers

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Starbucks/CI Takeaways Proactive, collaborative working relationships with

NGOs can directly benefit fiduciary responsibility and corporate social responsibility.

They are not mutually exclusive terms of art. Inoculate or at least mitigate a MNE against

hostile NGOs.