Presented By:Jaydev Rathod

Type Public Company

Industry RestaurantsRetail coffee and teaRetail beverages

Entertainment

Founded Pike Place Market in Seattle, Washington

Founder(s) Jerry Baldwin, Gordon Bowker, Zev Seigl

Headquarters Seattle, Washington, U.S

No. Of Locations 20,891 in 62 Countries

Key People Howard Schultz (Chairman, President & CEO)

INTRODUCTION

Products 1. Coffee2. Tea3. Pastries4. Frappuccino Beverages5. Smoothies

Revenue $13.29 billion

Employees 1,49,000

Subsidaries 1. Starbucks Coffee Company2. Ethos Water3. Evolution Fresh4. Hear Music5. La Boulange Bakery6. Seattle’s Best Coffee7. Tazo8. Teavana9. Tata Starbucks

INTRODUCTION

Mission Statements

“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

Coffee Partners Customers

Stores Naighberhoods Shareholders

Brands

Tazo Tea• Founded in 1994• Offering finest botanicals

and teas from all over the world.

Seattle’s Best Coffee• Founded in 1970• Offering great cup of coffee

every day, no matter where they are (lower price compare to Starbucks)

Brands

Evolution Fresh• Founded in 1992• Offering retail stores offer

juices and foods that are alive with fresh picked ‐flavor and bursting with bright color and vibrant, pure taste

La Boulange • Founded in 1999• Offering skillfully crafted

authentic French pastries and breads made from scratch using high-quality, fresh ingredients

Brands

Teavana• Founded in 1997• Offering new tea

enthusiasts like it’s “Heaven of Tea” customers are introduced to the aromas, textures, and beneficial qualities of super-premium.

Target Market

Coffee lovers who have passion on coffee.

Young generation who want to gather with

friends.

Office staff and students who need to

catch up with task schedule.

Adventurous person who willing to try new

things

Planning Sourcing

Manufacturing

Delivering

CHAIN OF SUPPLY

Retail Locations Kiosks within different Store

Online Media

Channel of Supply

Key Success

Product QualityThird Place

To GoCustomer

Satisfaction

Starbucks Community

Social Responsibility Innovation

Advertising

STARBUCKS’s Main Competitors

Stores Countries RevenueStarbucks 20,890 62 13.3 billion US $Dunkin' Donats 10,083 36 0.54 billion US $Costa Coffee 1,700 28 1.4 billion US $The Coffee Bean 900 23 0.45 billion US $

• Starbucks celebrate their first ranks in global largest coffee chain brands with highest countries expansion, number of stores and Revenue.

• Number of countries and number of store might related to the huge sale volume of Starbucks compare to Dunkin’ Donuts, Costa Coffee and The Coffee Bean.

1st Starbucks2nd Dunkin’ Donuts3rd Costa Coffee4th The Coffee Bean

January 2011, 50:50 joint venture with Tata Coffee 19th, October 2012- Opens first store in India in

Mumbai Presently, 15 outlets in India – 7 in Delhi, 8 in Mumbai International Products + Indian style product offerings

such as Tandoori Paneer Roll, Elaichi Mawa Croissant, Murg Tikka Panini and Chai Tea Latte to suit Indian customers

Competitors in India Include: Café Coffee Day, Barista and Costa Coffee

IN INDIA

• Leading retailer and roaster for brand specialty coffee in the world

• Known for providing superior products and services

• Consistent high quality of service

• Limited number of strong competitors

• High market share and market growth

SWOT Analysis: Strength

• High pricing because of the quality ingredients used

• Strong presence in the U.S. - more than three

quarters of its cafes located in the domestic market

• In order to reduce business risk, expansion is

needed

SWOT Analysis: Weakness

• High growth of economy and market in Asia,

especially in India & China

• Could diverse their product not only in coffee

• The potential employees are educated people

which make it easier to train them

• Strong financial support

SWOT Analysis: Opertunities

• Increasingly dependent on international markets for growth, especially Canada, Japan, and U.K.

• Europe, the largest single market in the world, poses a number of challenges for Starbucks

SWOT Analysis: Threts