Starbucks 2008

Starbucks CoffeeStarbucks Coffee

Guillermo Ramírez

HowardHowardSchultzSchultz

PresenciaPresencia

CríticaCrítica

Cultura del CaféCultura del Café

Washington Rodrigues, Ipanema Farm general director since 1991Washington Rodrigues, Ipanema Farm general director since 1991

““Through our 15-year relationship with Starbucks, we have increased the quality Through our 15-year relationship with Starbucks, we have increased the quality of our coffee while ensuring our land will grow the same high-quality coffee 100 of our coffee while ensuring our land will grow the same high-quality coffee 100 years from now.years from now.We have worked for years to preserve our natural environment. Currently we’re We have worked for years to preserve our natural environment. Currently we’re working with the Rainforest Alliance and Starbucks to plant a 100-meter buffer of working with the Rainforest Alliance and Starbucks to plant a 100-meter buffer of native plant species around a 200,000 km2 lake on the farm. Foxes, wolves and native plant species around a 200,000 km2 lake on the farm. Foxes, wolves and deer have already returned to the area, and we had to install “Deer Crossing” deer have already returned to the area, and we had to install “Deer Crossing” signs on the roadways—something not needed for years. It was an incredible signs on the roadways—something not needed for years. It was an incredible surprise how fast the environment can recover when you focus on it.”surprise how fast the environment can recover when you focus on it.”

Eloy Zuñiga Guevara, painter

“I grew up in Nicoya, Guanacaste, Costa Rica, I like to portray the intangible and often imperceptible aspects of life and nature. I think these overlooked elements play vastly important roles in our everyday lives. I think this is why my work is moving in an even more abstract direction. I studied at La Academia de Arte de Costa Rica and have been fortunate to have exhibited my work all over my homeland, in New York, Barcelona, Rome, and Paris, among other international cities. I have original paintings available for a limited time in select Starbucks stores.”

Carmen Calderón and Ernesto Carmen Calderón and Ernesto ChacónChacón“CoopeTarrazú is a large cooperative of “CoopeTarrazú is a large cooperative of mostly small-scale family farms. Carmen mostly small-scale family farms. Carmen and I have owned our farm since 1963 and I have owned our farm since 1963 and we see our beans growing better and we see our beans growing better every day because of how much we care every day because of how much we care for our land.”for our land.”

LatinoAmérica

AfricaMedio OrienteAsia

Océano Pacífico

MezclasMultiregionales

HotelesHotelesHotelesHoteles AerolíneasAerolíneasAerolíneasAerolíneas

SupermercadosSupermercadosSupermercadosSupermercados

StarbucksStarbucksEntertainmentEntertainment

StarbucksStarbucksEntertainmentEntertainment

LibreríasLibreríasLibreríasLibrerías

Starbucks.comStarbucks.comStarbucks.comStarbucks.com

Productos:Productos:

• 30 mezclas de café30 mezclas de café

• Bebidas servidas Bebidas servidas calientes y fríascalientes y frías

• TAZO TéTAZO Té

• ChocolateChocolate

• Ethos AguaEthos Agua

• Frappuccino – Café Frappuccino – Café FrapéFrapé

• Double Shot – Double Shot – Energizante Energizante

• Barista – Barista – Maquina EspressoMaquina Espresso

• Moledoras de caféMoledoras de café

• Tostadoras de caféTostadoras de café

• PasteleríaPastelería

• HeladosHelados

• SandwichesSandwiches

• Mugs – AccesoriosMugs – Accesorios

• CDs - DescargasCDs - Descargas

• RegalosRegalos

Productos:Productos:

• 30 mezclas de café30 mezclas de café

• Bebidas servidas Bebidas servidas calientes y fríascalientes y frías

• TAZO TéTAZO Té

• ChocolateChocolate

• Ethos AguaEthos Agua

• Frappuccino – Café Frappuccino – Café FrapéFrapé

• Double Shot – Double Shot – Energizante Energizante

• Barista – Barista – Maquina EspressoMaquina Espresso

• Moledoras de caféMoledoras de café

• Tostadoras de caféTostadoras de café

• PasteleríaPastelería

• HeladosHelados

• SandwichesSandwiches

• Mugs – AccesoriosMugs – Accesorios

• CDs - DescargasCDs - Descargas

• RegalosRegalos

Compra Compra Global de Global de

CaféCafé

Compra Compra Global de Global de

CaféCafé

Cadena de Cadena de SuministroSuministro

y Operacionesy Operaciones

Cadena de Cadena de SuministroSuministro

y Operacionesy Operaciones

LogísticaLogísticaInternacionalInternacional

LogísticaLogísticaInternacionalInternacional

MarketingMarketingMarketingMarketing

Plantas dePlantas deProducciónProducción

PropiasPropias

Plantas dePlantas deProducciónProducción

PropiasPropias

Nuevas tiendas:

Alianzas Globales:Alianzas Globales:VISA Apple ItunesVISA Apple Itunes

Hewlett PackardHewlett PackardKraft FoodsKraft Foods

Grand Ice CreamGrand Ice CreamPepsi-ColaPepsi-Cola

KrogerKrogerXM Satellite RadioXM Satellite Radio

Sodexho AT&TSodexho AT&T

Alianzas Globales:Alianzas Globales:VISA Apple ItunesVISA Apple Itunes

Hewlett PackardHewlett PackardKraft FoodsKraft Foods

Grand Ice CreamGrand Ice CreamPepsi-ColaPepsi-Cola

KrogerKrogerXM Satellite RadioXM Satellite Radio

Sodexho AT&TSodexho AT&T Starbucks CoffeeStarbucks Coffee

Starbucks Starbucks CardCard

(160 millones)(160 millones)

Starbucks Starbucks CardCard

(160 millones)(160 millones)

Hear MusicHear MusicHear MusicHear Music

172,000 Asociados 172,000 Asociados (09/07)(09/07)

>15.000 Tiendas>15.000 Tiendas

10241

12440

15760

0

2000

4000

6000

8000

10000

12000

14000

16000

1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007

Crecimiento TiendasCrecimiento Tiendas

CompetenciaCompetencia

SBUXSBUX MCDMCD YUMYUMCompañíaCompañía Starbucks CorporationStarbucks Corporation

194.000 empleados194.000 empleados

*Rank: 277*Rank: 277

**Best Company: 7**Best Company: 7

McDonald's CorporationMcDonald's Corporation

390.000 empleados390.000 empleados


Yum Brands Inc.Yum Brands Inc.

48.160 empleados48.160 empleados>1 millón empleos >1 millón empleos

totalestotales


SubsidiariaSubsidiariass

Tazo Tea CompanyTazo Tea Company

Seattle's Best CoffeeSeattle's Best Coffee

Torrefazione ItaliaTorrefazione Italia

Hear Music ***Hear Music ***

Ethos WaterEthos Water*** Vendida en abr-08*** Vendida en abr-08

Boston Market ***Boston Market ***

Chipotle Mexican Grill ***Chipotle Mexican Grill ***

Pret A Manger Pret A Manger

*** Vendidas en 2007

Kentucky Fried ChickenKentucky Fried Chicken

Pizza HutPizza Hut

Taco BellTaco Bell

Long John Silver'sLong John Silver's

A&WA&W

Wing StreetWing Street*Rank Fortune 500 – 2007 **Best company to work for in USA 2006: #29 2007: #16 2008: #7

MarcasMarcas

SBUXSBUX MCDMCD YUMYUM

MarcasMarcas FrappuccinoFrappuccino Seattle’s Best CoffeeSeattle’s Best Coffee TazoTazo DoubleshotDoubleshot Starbucks Starbucks EntertainmentEntertainment Starbucks Hear MusicStarbucks Hear Music Ethos waterEthos water Torrefazione Italia Torrefazione Italia CoffeeCoffee

Big MacBig MacChicken McNuggetsChicken McNuggetsCinnamon MeltsCinnamon MeltsEgg McMuffinEgg McMuffinEspresso ProntoEspresso ProntoFilet-O-FishFilet-O-FishHamburger UniversityHamburger UniversityHappy MealHappy MealI’m lovin’ itI’m lovin’ itMcCafé - McFlurryMcCafé - McFlurryMcGriddlesMcGriddlesMcSkillet BurritoMcSkillet BurritoQuarter PounderQuarter PounderSnack WrapSnack WrapTeriyaki Mac…Teriyaki Mac…

KFCKFC Original RecipeOriginal Recipe Extra CrispyExtra Crispy Colonel's Crispy StripsColonel's Crispy Strips Honey BBQ WingsHoney BBQ Wings Pizza HutPizza Hut Thin 'N CrispyThin 'N Crispy WingStreetWingStreet Taco BellTaco Bell Border BowlsBorder Bowls Long John Silver'sLong John Silver's A&WA&W All-American FoodAll-American Food A&W Root BeerA&W Root Beer

EstablecimientosEstablecimientos

Estableci-Estableci-mientosmientos

(2007)(2007)

15.760 tiendas 15.760 tiendas (+26,7%)(+26,7%) 0 franquicias0 franquicias 6.875 lic./joint ventures6.875 lic./joint ventures 8.885 propias8.885 propias 44 países44 países

31.377 restaurantes 31.377 restaurantes (+0,9%)(+0,9%) 20.505 franquicias 20.505 franquicias 3.966 afiliados3.966 afiliados 6.906 propios 6.906 propios 118 países118 países

35.345 restaurantes 35.345 restaurantes (+2,3%)(+2,3%) 24.297 franquicias24.297 franquicias 3.423 afiliados3.423 afiliados 7.625 propios7.625 propios 110 países110 países

(2006)(2006) 12.440 tiendas12.440 tiendas 31.046 restaurantes31.046 restaurantes 34.545 restaurantes34.545 restaurantes

Por regionesPor regiones USA: 11.170 (71%)USA: 11.170 (71%) Internacional: 4.590 Internacional: 4.590 (29%)(29%)

USA: 13.774 (44%)USA: 13.774 (44%) Internacional: 17.603 Internacional: 17.603 (56%)(56%)

USA: 19.905 (56%)USA: 19.905 (56%) Internacional: 12.354 Internacional: 12.354 (44%)(44%)

ChinaChina 250 tiendas250 tiendas 900 restaurantes900 restaurantes Plan 2008: +125 Plan 2008: +125 restaurantesrestaurantes

KFC: 2.592KFC: 2.592 Pizza Hut: 480 Pizza Hut: 480 130.000 empleados130.000 empleados Plan 2008: +425 Plan 2008: +425 restaurantesrestaurantes

ValoraciónValoración


Mkt. Cap. Mkt. Cap. (Mil) (Mil)

$ 11.971 M$ 11.971 M $ 69.076 M$ 69.076 M $ 19.186 M$ 19.186 M

Price/Price/Earnings Earnings (TTM)(TTM)

19,4019,40 28,2028,20 22,1022,10

Price/Price/Sales Sales (TTM)(TTM)

1,271,27 3,033,03 1,841,84

Earnings Earnings Per SharePer Share

(TTM) (TTM)

$ 0,85$ 0,85 $ 2,16$ 2,16 $ 1,83$ 1,83

Mkt. Cap. = Market Capitalization (No. de acciones X Precio de la acción) – Mayo 2 / 2008TTM = Trailing Twelve Months (Últimos doce meses) – Abr/07 – Abr/08

EfectividadEfectividad


Return on Return on Equity Equity ROE ROE (TTM)(TTM)

28,10 %28,10 % 16,90 %16,90 % 255,70 %255,70 %

Return on Return on Assets Assets ROA ROA (TTM)(TTM)

11,50 %11,50 % 8,80 %8,80 % 14,00 %14,00 %

ROE = Utilidad / Patrimonio ROA = Utilidad / Activos TotalesTTM = Trailing Twelve Months – Abr/07 – Abr/08

Razones FinancierasRazones Financieras


Quick Quick Ratio Ratio (MRQ)(MRQ)

0,510,51 0,770,77 0,600,60

Current Current Ratio Ratio (MRQ)(MRQ)

0,770,77 0,800,80 0,660,66

LT Debt/LT Debt/Equity Equity (MRQ)(MRQ)

0,240,24 0,480,48 8,908,90

Quick Ratio = Prueba Ácida = (Activo corriente – inventarios)/Pasivo corriente Current Ratio = Razón Corriente = Activo corriente / Pasivo corrienteLT Debt/Equity = Deuda a largo plazo / PatrimonioMRQ = Most Recent Quarter (Último Trimestre) – Q1/08

Comparación 2007Comparación 2007


Revenue Revenue $ 9.411 M$ 9.411 M $ 22.787 M$ 22.787 M $ 10.416 M$ 10.416 M

Total Net Total Net IncomeIncome

$ 673 M$ 673 M $ 2.395 M$ 2.395 M $ 909 M$ 909 M

Earnings Earnings Per SharePer Share

$ 0,87$ 0,87 $ 1,98$ 1,98 $ 1,68$ 1,68

EBITDAEBITDA $ 1.437 M$ 1.437 M $ 6.752 M$ 6.752 M $ 1.852 M$ 1.852 M

LT DebtLT Debt $ 550 M$ 550 M $ 7.300 M$ 7.300 M $ 2.900 M$ 2.900 M

StoresStores 15.76015.760 31.37731.377 35.34535.345

Rev./StoreRev./Store $ 597.144$ 597.144 $ 726.232$ 726.232 $ 294.695$ 294.695

Net/StoreNet/Store $ 42.703$ 42.703 $ 76.329$ 76.329 $ 25.717$ 25.717

TrayectoriaTrayectoriaMillones USDMillones USD

Operating Revenue Operating Revenue 20020077

9.4119.411 +20,8+20,8%%

22.78722.787 +9,05+9,05%%

10.41610.416 +8,94+8,94%%

(Ingresos (Ingresos operacionales)operacionales)

20020066

7.7877.787 +22,3+22,3%%

20.89520.895 +9,30+9,30%%

9.5619.561 +2,26+2,26%%

20020055

6.3696.369 +20,3+20,3%%

19.11719.117 +2,81+2,81%%

9.3499.349 +2,27+2,27%%

20020044

5.2945.294 +29,9+29,9%%

18.59418.594 NANA 9.0119.011 NANA

Gross Operating ProfitGross Operating Profit 20020077

2.2212.221 23,6%23,6% 9.1199.119 40,0%40,0% 3.1453.145 30,2%30,2%

(Utilidad bruta)(Utilidad bruta) 20020066

1.6871.687 21,7%21,7% 8.1818.181 39,2%39,2% 2.9462.946 30,8%30,8%

20020055

1.4381.438 22,6%22,6% 7.4267.426 38,8%38,8% 2.7482.748 29,4%29,4%

20020044

1.1771.177 22,2%22,2% 7.1047.104 38,2%38,2% 2.5742.574 28,6%28,6%

EBITDAEBITDA 20020077

1.4371.437 15,3%15,3% 6.7526.752 29,6%29,6% 1.8521.852 17,8%17,8%

20020066

1.2141.214 15,6%15,6% 5.8865.886 28,2%28,2% 1.7241.724 18,0%18,0%

20020055

1.0811.081 17,0%17,0% 5.3085.308 27,8%27,8% 1.5381.538 16,4%16,4%

20020044

873873 16,5%16,5% 5.1655.165 27,8%27,8% 1.5181.518 16,8%16,8%

Total Net IncomeTotal Net Income 20020077

673673 7,14%7,14% 2.3952.395 10,5%10,5% 909909 8,72%8,72%

(Utilidad neta)(Utilidad neta) 20020066

564564 7,24%7,24% 3.5443.544 16,9%16,9% 824824 8,62%8,62%

20020055

494494 7,75%7,75% 2.6022.602 13,6%13,6% 762762 8,15%8,15%

20020044

388388 7,33%7,33% 2.2782.278 12,3%12,3% 740740 8,21%8,21%

Resultados SBUXResultados SBUX

0

5000

10000

Ventas 5294 6369 7786 9411

Util. Bruta 1177 1438 1687 2221

EBITDA 873 1081 1214 1437

Util. Neta 388 494 564 673

2004 2005 2006 2007

USD Millones

Resultados MCDResultados MCD

0

10000

20000

30000

Ventas 18594 19117 20895 22787

Util. Bruta 7104 7426 8181 9119

EBITDA 5165 5308 5886 6752

Util. Neta 2278 2602 3544 2395

2004 2005 2006 2007

USD Millones

Resultados YUMResultados YUM

0

5000

10000

15000

Ventas 9011 9349 9561 10416

Util. Bruta 2574 2748 2946 3145

EBITDA 1518 1538 1724 1852

Util. Neta 740 762 824 909

2004 2005 2006 2007

USD Millones

Comparación VentasComparación Ventas

0

5000

10000

15000

20000

25000

MCD 18594 19117 20895 22787

YUM 9011 9349 9561 10416

SBUX 5294 6369 7787 9411

2004 2005 2006 2007

USD Millones

Comparación Util. BrutaComparación Util. Bruta

0

2000

4000

6000

8000

10000

MCD 7104 7426 8181 9119

YUM 2574 2748 2946 3145

SBUX 1177 1438 1687 2221

2004 2005 2006 2007

USD Millones

Comparación EBITDAComparación EBITDA

0

2000

4000

6000

8000

MCD 5165 5308 5886 6752

YUM 1518 1538 1724 1852

SBUX 873 1081 1214 1437

2004 2005 2006 2007

USD Millones

Comparación Util. NetaComparación Util. Neta

0

1000

2000

3000

4000

MCD 2278 2602 3544 2395

YUM 740 762 824 909

SBUX 388 494 564 673

2004 2005 2006 2007

USD Millones


0

10

20

30

40Crecimiento

Utilidad Bruta

EBITDA

Utilidad Neta

SBUX

MCD

YUM

ComportamientoComportamientode las Accionesde las Acciones

SBUXSBUX

MCDMCD

YUMYUM

SBUX (10 años)SBUX (10 años)

MCD (10 años)MCD (10 años)

YUM (10 años)YUM (10 años)

SBUX vs. MCDSBUX vs. MCD

SBUX vs. YUMSBUX vs. YUM

SBUX vs. MCD (10 años)SBUX vs. MCD (10 años)

SBUX vs. YUM (10 años)SBUX vs. YUM (10 años)

SBUX vs. MCD (1 año)SBUX vs. MCD (1 año)

Mayo 2007 – Mayo 2008

SBUX vs. YUM (1 año)SBUX vs. YUM (1 año)

El Factor HumanoEl Factor Humano

Employees STARBUCKSU.S. employees 134,013Employees outside U.S. 60,794

Jobs New jobs (1 year) 2,519% job growth (1 year) 15% voluntary turnover 13Applicants 705,195

Pay Average annual payMost common job (salaried):

Store Manager $45,713Most common job (hourly):

Coordinator II $37,390Benefits

Professional training (hrs./yr.) 230Paid sabbaticals NoOnsite child care Yes

Health 100% health-care coverage NoOnsite fitness center YesSubsidized gym membership Yes

Work-life Job sharing program YesCompressed workweek YesTelecommuting Yes

Diversity % minorities 35%% women 66%

Has nondiscrimination policythat includes sexual orientation? YesOffers domestic partner benefitsfor same-sex couples? YesBest Company Rank 7

MICROSOFT47.64530.920

3.40986120.000

NA

NA

40NoNo

YesNoYes

TesYesYes

31%25%

Yes

Yes86

GOOGLE8.1344.114

3.03960NA761.799

NA

NA

120NoYes

NoYesYes

NoNoYes

36%33%

Yes

Yes1

ComparaciónComparaciónLaboralLaboral

EjecutivosEjecutivos1. Chairman2. President / Chief Executive Officer (CEO)3. President – Starbucks Coffee International4. President – Starbucks Coffee North America5. EVP – General Counsel and Secretary

(Secretario del Consejo General)6. EVP – Chief Financial Officer (CFO) / Chief

Administrative Officer (CAO) (Financiero y Administrativo)

7. EVP – Supply Chain and Coffee Operations (Cadena de suministro y Operaciones de Café)

8. EVP – Partner Resources (Asociados – Recursos Humanos)

9. SVP – Finance (Finanzas)10. SVP – United Kingdom (Reino Unido)11. SVP – Chief Information Officer (CIO) (Sistemas

de Información)12. SVP – Asia, Pacific (Asia y Pacífico)13. SVP – Category Management (Almacenes de

Cadena)14. SVP – Partner Resources, International

(Recursos Humanos Internacional)15. SVP – North America Partner Resources

(Recursos Humanos Norte América)16. SVP – Europe, Middle East, Africa (Europa,

Medio Oriente, África)17. SVP – Coffee and Global Procurement (Café y

Compras Globales)18. SVP – Latin America

19. SVP – Global Communications (Comunicaciones Globales)

20. SVP – Emerging Businesses (Negocios Nuevos)21. SVP – Total Pay (Tesorería)22. SVP – Deputy General Counsel and Chief

Compliance Officer (CCO) (Consejero Legal y de Cumplimiento de Regulaciones

23. SVP – Store Operation Services (Servicios de Operación de Tiendas)

24. SVP – Western Division (División Oeste)25. SVP – Starbucks Entertainment (Entretenimiento26. SVP – Global Consumer Products (Productos de

Consumo)27. SVP – Canada28. SVP – Culture and Leadership Development

(Desarrollo de la Cultura y el Liderazgo)29. SVP – Marketing (Mercadeo)30. SVP – Store Development (Desarrollo de Tiendas)31. SVP – Global Manufacturing Operations

(Operaciones de Manufactura Global)32. SVP – Finance and Business Development

International (Finanzas y Desarrollo de Negocios Internacionales)

33. SVP – Corporate Social Responsibility (Responsabilidad Social Corporativa)

34. SVP – Eastern Division (División Este)35. SVP – Real Estate / Store Development International

(Propiedades y Desarrollo de Tiendas Internacionales)

36. SVP – Consumer Products International (Productos de Consumo)

1 Chairman

2 President / CEO

5 General Counsel

4 North America 3 International

6 CFO/CAO Financial

Administrative

President

7 Supply Chain / Coffee Operations

EVP – Executive Vice President

8 Partner Resources(Human Resources)

24 Western Division

34 Eastern Division

27 Canada

SVP – Senior Vice President

10 UnitedKingdom

12 AsiaPacific

16 Europe, M.East Africa

18 Latin America

9 Finance

21 Total pay

32 International

31 Manufact.

26 Products

11 CIO Info.

13 Category

23 Store Op.

20 Emer. Bs.

25 Entertain,

29 Marketing

30 Store Dev,

17 Procurem.

36 International

35 International

15 N.America

19 Communic.

22 CCO

28 Culture

33 Social Resp.

14 International

Starbucks 2008

Business

Transcript of Starbucks 2008