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In a media classroom far far away.Chris, Ben and Nathan began a project like no other.A project to rival all others in the Great Task 3 War in a bid for Miss Brookes Favour.This is a tale of their findings,their research, blood, sweat and tears into one bigDeath By PowerPoint.Enjoy.

InstitutionsAll previous 6 Star Wars were released by Lucasfilm. However onOctober 30, 2012, Disney announced a deal to acquire Lucasfilm for $4.05 billion, with approximately half in cash and half in shares of Disney stock.

DistributorsThe three main distributers for the Star Wars force awakens film were: George Lucas, 20th Century Fox & Disney. 20th Century Fox was actually notGeorge Lucas's first choice for a distibutor of the film, having been preceded at least byUniversal Studios, who turned his offer down. Lucas convinced Fox to supply the financing forStar Wars. In1977, the company's risky investment paid off when Star Warsbecame an enormous hit. Fox's stock skyrocketed, and despite the sale ofStar Warsmerchandising and sequel rights to Lucas, the company still made strong profits.DespiteThe Walt Disney Company's2012purchase ofLucasfilm Ltd.and the release rights to all futureStar Warsfilms, Fox still retains original distribution rights toStar Wars: Episode IVA New Hope"in perpetuity" in all media worldwide. Fox also retains theatrical, nontheatrical, and home video rights worldwide for the franchise's five subsequent films throughMay2020, at which time ownership will transfer to Disney.

Disney and 20th Century FoxDisney is heavily involved with TV as they have their own TV channel Disney Channel. They also have a interactive website for children, but no presence on online streaming services like Netflix.

20th century fox, whos parent company Fox Entertainment Group, have a high TV presence, owning the right to successful shows such as The Simpson.

SFX

Stages of productionIn film and television, this process begins with script development and conceptualization; securing stages, actors, and completing live-action shoots follows, and the process ends with the use and creation of ground-breaking technologies to add breath-taking effects and immersive sound.Cinematographer Daniel Mindel stated thatThe Force Awakenswould use real locations andscale modelsovercomputer-generated imageryto make it aesthetically similar to the originalStar Warstrilogy.JJ Abrams stated "I think people are coming back around to practical effects. It feels like there is sort of that gravity pulling us back toward it. I think that more and more people are hitting kind of a critical mass in terms of the CG-driven action scene lending itself to a very specific type of action scene, where physics go out the window and it becomes so big so quick."To The droidBB-8was a physical prop that was developed by Disney Research, rather than being a CGI created droid.

Marketing

This was the marketing used in China, they had hundreds of Storm troopers placed on the Great Wall of China. The imperial, regimented and military feel towards the troopers created a huge enthusiasm and excitement around the film in China. The expensive marketing technique more than paid off. However it was not as successful as Abrams would have wanted as it seemed to have fell short in the Chinese box office. It did manage to bring in a very successful $52.6 million in the first 2 days, but it failed to knock Avatar of the top spot.

MarketingThe latest instalment of the Star Wars series had a marketing budget of around $350 million. However the high price of marketing clearly paid off, as it was the fastest film to reach $1 billion at the box office and is highest-grossing worldwide opening of all time. Throughout the pre-release phase, there washeavy emphasisplaced on director J.J. Abrams insistence on usingpractical effects and real locations as often as possible. The original films, released from 1977-1983, were known for their lived-in aesthetic, and much of the action was captured in-camera (and not added in via computer graphics).Therefore there was a clear slant in marketing towards the older, hard-core fans, with emphasis on more real, practical effects rather than CGI.However the real excitement of marketing during the trailers came in the second teaser trailer. When the iconic theme song, created by John Williams, was played it was a marketing success.

TechnologyAlthough the film did include advanced and complex amounts of CGI technology, Abrams did try and created a more practical effect based film. Many of the special effects were real, such as explosion being used rather than being edited in later. This was mainly due to the fact that Abrams wanted to keep with the original feel of the series and felt that extensive use of CGI would simply ruin the series. However as seen in the SFX slide, there was an extensive use of blue and green screening. This was due to the fact that without it many of the shots would simply not be possible although Abrams did try and use many real life locations.

Locations of certain scenes

An Interview with the director

Games/ Toys

Clothing and collaborations

Competitions and unique items

Who was the Target Audience

Target Audience- TrailersAlthough the Star Wars has such a huge following all across the world, much of the trailers produced for the movie was focused upon general film going audiences (16-24 years old) for this fact. Many of the characters shown are young and have snappy dialogue with action being heavily featured within the trailers.

These fans could watch the trailers and still pick up on the details but it was focused on people who may have either seen the originals but was not a dedicated fan or people new to the franchise. These may include younger audiences or new audience markets like China were this would be the first Star Wars film opened in Cinemas.

Target Audience- PostersThere are two main posters for Star Wars: The Force Awakens:The Western ReleaseThe Chinese ReleaseBoth are very similar however there are small differences within them like the controversial smaller scaling of Finns character on the Chinese poster that fit the Chinese demographic were very few have ever seen a black person.

However the poster had a very original Star Wars feel to it that meant that dedicated fans would better like the poster.

Online Presence

Star Wars: The Force Awakens had a huge online presence from official Twitter, Facebook and Websites that updated fans and followers about news concerning the upcoming movie before its release. After its release, the social media sites continued to update fans and make regular posts.

The website is also an important factor in advertising the film and providing extra information for fans as well as unique content like wallpapers. Here it is!http://www.starwars.com/the-force-awakens/downloads/

Finally, many fan social media accounts and popular online figures like Youtubers played video games related to Star Wars and helped advertise the film before its release.

Cross Promotions

Star Wars has always had a huge following of merchandise following the films and so almost always has many pairings and cross promotions with large companies like Lego, Facebook and even Nestle!

This is to help both companies have extra publicity and profits as both can benefit from the advertisement and success of the other. People enjoy Star Wars and Lego and so when a product is released, people will go see the film because there is a Lego kit available and people will buy the Lego kits because they enjoyed the film.

Box Office

Currently, Star Wars: The Force Awakens has made 1.961 billion USD worldwide, making over 1 million dollars everyday for 46 days even after the realise of the movie. In the UK Box Office, it has currently made $176.5 million making it the highest grossing film in the UK, surpassing Skyfall.In the US Box Office, it has currently made $895.4 million, again making it the highest grossing film in the U.S. In the Chinese Box Office, it has currently made $33 million It is the first film to earn more than $300 million in a single week domestically and is the highest grossing film of all time.

Exhibition and Exchange

The film was released just before the Christmas break so many people had time off to go to the cinema and watch the film with their family as the film was a 12A, increasing the size of the audience. Furthermore, at its release it had almost no competition from other films and was also shown in every major cinema chain in both the U.S. and U.K. as well as IMAX screenings in many IMAX cinemas.The film was highly popular across the world, but received its highest popularity in America and had opening takings of $529 million in the debut weekend alone, making it the biggest grossing debut weekend ever. However the film has yet to have a DVD release and is not available for streaming.

Pre Production

The Story so far in 90 secondshttp://www.telegraph.co.uk/film/star-wars-the-force-awakens/story-so-far-90-seconds/

The force awakens takes place 30 years after the events of Episode VI. The first order has risen from the ashes of the Empire and there is the resistance against them. A classic story of good versus evil.

Poster and Release dates

PLACERELEASE DATE (December, 2015)USA14th Indonesia15th Australia16th Across Europe (including UK)16th

Production Companies

Both Disney (Big Six)

The Director, JJ Abrams Company

Distribution CompanyThe Walt Disney Studios Motion Pictures were the predominant distributor, internationally across the world.

The Main Cast

Han Solo------Harrison Ford

Luke Skywalker------Mark Hamill

Princess/General Leia------Carrie Fisher

Kylo Ren------Adam Driver

Rey------Daisy Ridley

Finn-------John Boyega

Poe Dameron------Oscar Isaac

Production Cost Walt Disney Studios chairman Alan Horn told the press that the budget for the new film is between $175 M and $200 M.Marketing CostIt is said that up to $66 million was spent on marketing this movie.

Billboards

Posters

TrailersOfficial Trailer - https://www.youtube.com/watch?v=sGbxmsDFVnE 88 million views in 3 months.

Teaser Trailer 1 https://www.youtube.com/watch?v=OMOVFvcNfvE 76 million views in 1 year.

Teaser Trailer 2 - https://www.youtube.com/watch?v=ngElkyQ6Rhs76 million views in 9 months.