Beyoncé started off in the girl group Destiny’s Child, with Kelly Rowland and Michelle Williams and the image of their group was a sexy trio who sang about power in relationships and they portrayed the image of strong black women with hip-hop/pop attitudes. Dance and their image were crucially important to them but all members of the group had incredibly strong voices, making them a symbol of power.

Beyoncé has developed into an established artist who is well known for what she represents, her voice, her values, her unique way of moving and is also well known for the way she plays with an audience.

When developing our band, we aimed to present their star image as an indie-rock band who’s main concern is their music, rather than fame. This is called an organic artist/band, rather than a synthetic artist such as Nikki Minaj.

When designing the front cover of the CD Digipak we took into account the conventions of both synthetic and organic artists’ covers and designed ours according to these.

On her CD Digipak , she is the focus of the cover. There doesn’t appear to be any underlying meaning to the cover. While the photo is interesting, it’s not a piece of art either and so we see that the album is about her and her star image.

Her name is the top left and so because, in the Western world, we read left to right, this is the first thing we see, insinuating this is the most important aspect of the cover and the album.

Her clothes and style are also extravagant, drawing the eye to her, which reinforces her star image.

The artists aren’t on the front cover, instead is a photo which sums up the mood of the CD. It reflects their background, which reinforces their star image, but as they’re not on the front they come across as organic, rather than synthetic.

Their name is the top left and so because, in the Western world, we read left to right, this is the first thing we see, insinuating this is the most important aspect of the cover, however

I chose to put the title of the band across the top to establish their name as they’re a new band. As we read from left to right, I put the name of the album on the right so that it follows the line of the eye.

The background isn’t a photo of the band, but a picture I made by drawing and using Photoshop. The picture is eye catching and creates the impression the album is of an indie genre.

I used black for the background and font to fit in with the design of the website, but thought it should have some colour so as not to go unnoticed.

The website is a fairly basic design, but is stylish too and in keeping with the overall style of the band. The panels down the side to go other pages are similar to the panels on the back of the Digipak and the title on the front. Furthermore, the fonts on both the Digipak and website are the same: strong and bold. All these aspects together helped to show the star image of the band and establish a general style which an audience would recognise.

WEBSITE

DIGIPAK

Also on the website, we chose to have a gallery of the band to establish their image. As mentioned before, they’re a new band and so we all felt it important to make sure there were lots of images on the website to get the band members’ faces known to their audience.

Overall, our main product and ancillary products were designed to develop the indie-rock star image of the band, paying attention to Dyer’s theory of star image.We tried to ensure that all aspects of their campaign made for a coherent style and design which would sell the band to their target audience and I think we did this well, as there is lots of crossover between aspects of all three products.