Star ConstructionA$AP Rocky

ClothingClothing has always played an integral role in Rocky’s image, even referring himself as a “Fashion Killa”. He is widely recognized as a pioneer of the “Street Goth” which consists of dark, minimalist clothing cut in modern ways and finished with premium materials like leather. References to past styles are common too, most notably late 80s/early 90s hip-hop and grunge. Rocky has also brought a number of high-end designers to the mainstream including Rick Owens and Raf Simons. He is also a regular at all the fashion weeks often seen sitting in the front row amongst some of fashions elite.

SettingHailing from Harlem, New York Rocky always has always had a certain illicit appeal often shooting videos in the block’s and rooftops of New York city. However as Rocky’s career has evolved so to have his music videos, now usually shot in expensive studio sets or foreign cities and exotic islands. Though Rocky could be said to be a oddity in the hip hop genre he still conforms to some of the braggadocios mainstays women, money and drugs. This open approach to his image makes him highly accessible to a wide audience, capturing both the hip hop fans and people who wouldn’t usually listen to it.

Web presenceRocky being the hip hop superstar that he is has had his fair share of controversies, from brawls to relationships he never fails to get the media’s attention whether he wants it or not. The most recent of these incidents is his recent disses of two street wear labels which Rocky had previously championed. As a highly regarded trendsetter Rocky’s opinions carry a lot weight and will most likely spell the end of the two labels. Rocky also has a twitter account with 765k followers which he uses to promote his latest projects and tours.