STAR CJ Alive Contest Report

Index

#4KaShor ContestDate: 4th-5th August

Facebook Contest Overview

• Total Number of Likes – 300 +

• Total Comments – 576 in 24 Hours

• Total Number of Shares – 212

• Hashtag - #4KaShor

• Total number of likes increased on page – 353 Likes

• New Twitter followers – 47 Followers

What was the plan?

• Star CJ was having its 4th Anniversary on 4th August, 2014. We had to plan and execute a Facebook contest which would create mass engagement.

• We planned a Facebook contest from 4th August 4.00pm to 5th August 4.00pm.

• Contestants had to present number “4” in as unique way as one can with a wishing message.

• Use of #4KaShor was mandatory

• Prizes of the contests were Samsung Galaxy S Duos 2, Nokia Lumia 520, and Star CJ Merchandise.

4th Anniversary Event

4th Anniversary event was created on Facebook following with wishes from fans.

Contest Teaser

Teaser was put up to notify fans and attract maximum participation to the contest.

Contest Rules

Insights

Contest Entries

Contest Entries

Contest Entries

Twitter

Contest was even carried away on twitter

Twitter

Mentions - @starcjalive

Twitter

Platforms most tweeted from

Twitter

Most tweets by an individual

Few entries by contestants

Twitter - Contest Entries

Some Loud Shout Out’s

Twitter - Contest Entries

Comparison – Homeshop18 Contest

Star CJ received maximum number of likes, comments &

Shares than HS18

Comparison – Amazon Contest

Star CJ received maximum number of comments, Shares and engaging audience than Amazon

India.

THANK YOU !!!